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When making a foray into the Cloud space, IBM used social media, educational webinars, hackathons, meetups and MOOCs to drive awareness about their solution. These engagements gave IBM the ability to introduce over 1 million people to their Cloud platform in less than a year. In this session, we'll share how IBM effectively used the tactics of influence marketing through various education activities coupled with micro-credentials to generate brand awareness and affinity specially amongst the independent developers, a target audience which traditionally was not one IBM marketed to.
Publish Date: May 8, 2018
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Peg Rodarmel, SVP, Subscription Services, Infor
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