When engineering professional services, do you need to step outside the box and craft offerings that are not directly related to your product? What tangential skills and abilities are required for your customer to achieve optimal success? What is the real problem that your customer is solving? Why is one customer more successful than another? Join us for a look inside the NI Center of Excellence program and how we developed a team-centric certification that enables our customers to meet their business objectives. We will explore key lessons learned, such as understanding customer psychology, garnering team and management buy-in for new ideas, pushing through the failures, trusting your instincts, and building on initial success.