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Conference Presentation

Building a Digital Experience From the Top Down and Bottom Up: IBM’s Journey

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Through an approach involving four main themes of discoverability, navigation/maintenance, pricing, and trials, IBM improved client experience by 5X through Knowledge Centered Services, Asset Reuse Management, Chatbot, Live Agent chat, and VIP rewards.  Join Jessica Murillo, leader of IBM Systems’ Infrastructure Client Experience, when she shares how her team created this end-to-end digital client experience with the IBM Power platform over the past 12 months. 

Presented By:

Jessica Murillo

Publish Date: May 27, 2022

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