Conference Presentation

Build and Launch Service Offers that Drive Value for Customers

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Every technology company is focused on the retention and expansion of their customer base.  And a core component to that success is ensuring you design service offers that customers find value in and more importantly are willing to pay for.  In order to help your customers achieve their desired outcomes you need to pivot your service offer development practices.  Join Jodie Paxton, Senior Director Research, Service Revenue Generation where she will communicate recent research on designing and launching service offers:
Unify the service portfolio management team Enhance your service offer design process Drive a successful GTM strategy with new packaging strategies

Presented By:

Jodie Paxton

Sr. Director, Service Revenue Generation Research, TSIA

Jack Johnson

VP, Service Revenue Generation Research, TSIA

Publish Date: May 7, 2019

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Peg Rodarmel, SVP, Subscription Services, Infor

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