Welcome to the TSIA Blog

Join us as we investigate how you can successfully define who owns renewals and expansion and how your company can organize them to grow cost-effective revenue.

As technology companies navigate ongoing economic uncertainty, there has been a significant pivot to customer retention and a new focus on serving customers more cost-effectively.

Investors have rewarded the entire SaaS industry to pursue growth over profitability for a long time. But TSIA believes those days are waning. There are new expectations for what defines a highly valuable SaaS business.

CROs have a purpose that goes beyond sales. While they are responsible for hitting the company’s numbers, they have a far more strategic remit: generating growth with an eye on profitability.

Over the past three years, our workplaces have experienced a makeover, transitioning from centralized setups to the very virtual and settling into a hybrid model.

Experience-led growth (XLG) can be defined as a growth strategy focused on optimizing for effective and holistic customer experiences. Growth is realized by enabling the right experience, at the right time, via the preferred customer channel.

So, how can you turn an economic downturn into a business advantage? Here are three key strategies needed to not only survive, but thrive.