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Marc Troyan

Sr. Director, Customer Success Research

Marc Troyan is the senior director of customer success research for TSIA. In this role, he works closely with member companies to deliver research and advisory programs focused on helping them optimize their customer success organizations and effectively deliver positive and successful customer outcomes.

Top Customer Success Advisory Engagements

  • Establishing Customer Success
  • The Building Blocks of Customer Success
  • Improving the Customer Experience
  • Using Customer Success to Create Sales Efficiencies
  • Predictive Customer Health Scores
  • Operationalizing the Customer Journey
  • Scaling Customer Success Through Partners
June 06

Scaling Customer Success

Join us as we share our research study findings to help you better understand how to align your organization for scale in this challenged economy.

Research Report

Chief Customer Officer

Details on what a standard job description should look like for companies seeking a Chief Customer Officer (CCO).

Research Report

The Building Blocks of Customer Success

Learn the basics of customer success, how to apply it to your current organization, and ensure recurring revenue and profits for years to come.


The State of Customer Success 2023

Find out how to position your customer success organization to increase revenue, improve operational efficiencies, and maximize customer value.

Research Report

Utilization Secrets of Customer Success and Renewals

An examination of time investments for customer success and renewals resources.

Research Report

The Value of the Chief Customer Officer

A review of the value of the chief customer officer and associated revenue growth benefits.

Research Report

The State of Customer Success: 2023

A look at trends in customer success, including the top issues facing customer success executives and guidance on the top business challenges.


Drive Expansion Revenue and Lead Generation with Customer Success

Learn how customer success can drive expansion revenue and lead generation.

Research Report

Customer Success Dashboards

This report focuses on the most commonly used KPIs, metrics, and health score variables that are used to inform customer success dashboards.