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Marc Troyan

Sr. Director, Customer Success Research

Marc Troyan is the senior director of customer success research for TSIA. In this role, he works closely with member companies to deliver research and advisory programs focused on helping them optimize their customer success organizations and effectively deliver positive and successful customer outcomes.



Top Customer Success Advisory Engagements

  • Establishing Customer Success
  • The Building Blocks of Customer Success
  • Improving the Customer Experience
  • Using Customer Success to Create Sales Efficiencies
  • Predictive Customer Health Scores
  • Operationalizing the Customer Journey
  • Scaling Customer Success Through Partners
 
 
 
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Multithreading in Customer Success for Expansion

How customer success can fight churn, work to expand their footprint, and improve account management via multithreading.

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Research Report

Behaviors and Influencers of Monetizing Customer Success

The purpose of this research is to help customer success executives navigate behaviors that will influence monetizing customer success.

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Monetizing Customer Success Research Journey

Join us for insights on industry trends, go-to-market strategies, and the correlation between expansion, retention and customer satisfaction.

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Research Report

TSIA Customer Success Capabilities Framework

TSIA Capabilities Framework examines start-to-finish capabilities needed to successfully run your customer success management department.

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Research Report

Customer Success Dynamic Engagement Framework

TSIA Customer Success Dynamic Engagement Framework examines how organizations can meet the demands of customer engagement when the ratios don't work.

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Research Report

The Customer Success and Support Services Alliance

This report looks at how CS and support teams work together to drive successful business outcomes and avoid critical escalation mismanagement.

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Data View

Executive Insights: 2023 Cost-Effectively Scaling Customer Success

This report highlights findings from the 2023 Cost-Effectively Scaling Customer Success survey.

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Sales and Customer Success Partnering to Protect and Grow Your Customer Base

Discover the key to customer growth and retention including insights on optimizing the Sales and Customer Success partnership.

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Data View

Quick Poll Results: Funding for Scale

This report highlights findings from the 2023 Quick Poll: Funding for Scale.