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Jack Johnson

VP, Customer Growth and Renewal Research

Jack Johnson is the vice president of customer growth and renewal research for TSIA. In this role, he works closely with member companies to deliver research and advisory programs focused on helping them grow and renew services revenue effectively.

Top Customer Growth and Renewal Advisory Engagements

  • Growth & Renewal: Who, How, and What to Do
  • Grow Services Revenue with Existing Customers
  • Transforming How You Sell to Existing Customers
  • LAER: The Roadmap for Efficient Growth

Research and Webinars

Check out the most recent Customer Growth and Renewal resources.


Mining the Consumption Gap for Revenue Growth

Explore several best practices your organization can deploy right now to maximize revenue and reduce the risk for your subscription-based offers.

Research Report

Renewal Workflow Automation

The state of the industry in deploying renewal workflow automation to optimize renewal of recurring revenue in the long-tail segment.

Research Report

Essential KPIs and Metrics for Growing Customer Revenue in a XaaS World

Key performance indicators and metrics that have the largest impact on growing revenue.

Research Report

Fine-Tune Your Customer Growth Cadence

This report discusses the importance of having a documented customer success plan or renewals workflow plan.


The Building Blocks of Customer Growth and Renewals

Organization strategy for renewing recurring revenue.

Data View

Customer Experience Preferences in the Renewal Cycle

This Dataview shares how customers would like to interact during the renewal process.


The Power of Policy and the Guts to Govern: How Effective Use Policy and Governa

In this BCAS session, Jack Johnson, VP of Research for the Customer Growth and Renewal practice, will guide participants in an exploration of the . . .


Who Should Own Renewals: Why CSMs and Renewal Specialist Are the Right Choice

Whether building a renewal strategy from the ground up or improving customer success operations, come and share your story and learn from other . . .


TSIA Emerging Research: Creating, Growing, and Renewing Customer Value

As an unbiased research firm, TSIA is actively evaluating past and current industry trends, to continuously improve the data insight that comes from . . .


The Critical Practices for Customer Growth and Retention (sponsored by Freshwork

Are you a Services or Customer Success executive who has responsibility for both renewal and growth? Are you a sales leader who wants to learn about . . .

Technology Insight

Rapid Research Response Poll Results: End of Support Life

This report is focused on industry trends with end-of-support-life policies for both software and hardware products.


Customer Growth and Renewal: Winning Plays for Successful Revenue Generation

Learn new trends in customer growth and renewal, and discover how to implement best practices for your CS and renewal organizations.