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Jack Johnson

VP, Customer Growth and Renewal Research

Jack Johnson is the vice president of customer growth and renewal research for TSIA. In this role, he works closely with member companies to deliver research and advisory programs focused on helping them grow and renew services revenue effectively.

Top Customer Growth and Renewal Advisory Engagements

  • Growth & Renewal: Who, How, and What to Do
  • Grow Services Revenue with Existing Customers
  • Transforming How You Sell to Existing Customers
  • LAER: The Roadmap for Efficient Growth

Research and Webinars

Check out the most recent Customer Growth and Renewal resources.

November 17

Customer Success: An Emerging Role in the Revenue Growth Engine

Learn how Customer Success can effectively drive revenue growth in this 45-minute webinar, available to TSIA members only.


Customer Growth - It's a Team Sport

Who should own the charter of growing revenue in the customer base is no longer the responsibility of a single sales role. It's a guided strategy . . .


Build a Winning Customer Growth Playbook

Learn how to leverage TSIA's LAER Framework to effectively grow revenue in the customer base.

Data View

Multiyear Practices for Recurring Revenue

This Dataview explores common practices associated with multiyear subscriptions.


Mining the Consumption Gap for Revenue Growth

Explore several best practices your organization can deploy right now to maximize revenue and reduce the risk for your subscription-based offers.

Research Report

Renewal Workflow Automation

The state of the industry in deploying renewal workflow automation to optimize renewal of recurring revenue in the long-tail segment.

Research Report

Essential KPIs and Metrics for Growing Customer Revenue in a XaaS World

Key performance indicators and metrics that have the largest impact on growing revenue.

Research Report

Fine-Tune Your Customer Growth Cadence

This report discusses the importance of having a documented customer success plan or renewals workflow plan.


The Building Blocks of Customer Growth and Renewals

Organization strategy for renewing recurring revenue.

Data View

Customer Experience Preferences in the Renewal Cycle

This Dataview shares how customers would like to interact during the renewal process.


The Power of Policy and the Guts to Govern: How Effective Use Policy and Governa

In this BCAS session, Jack Johnson, VP of Research for the Customer Growth and Renewal practice, will guide participants in an exploration of the . . .


Who Should Own Renewals: Why CSMs and Renewal Specialist Are the Right Choice

Whether building a renewal strategy from the ground up or improving customer success operations, come and share your story and learn from other . . .