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The Technology & Services Industry Association (TSIA) is the world’s leading research organization dedicated to helping technology companies achieve profitable growth and solve their top business challenges.
The hub of a well-connected community, TSIA is under nondisclosure with the world’s top companies in hardware and software technology and industrial, healthcare, and B2B/B2C professional service markets.
Each of our member companies agrees to provide non-public data to TSIA about its business practices and operating results. Our industry experts and data scientists then compile and analyze that data. All of this is done to help us answer the question: What business practices are working better than others in the real world?
In short, TSIA has a unique perch. We have seen just about everything that is good, bad, and missing from the digital transformation of the globe’s most important companies.
It’s hard for large companies to overcome their legacy systems, processes, and ways of doing business. Digital Hesitation is a needed wakeup call for B2B companies to reassess and recommit to their digital goals.
Digital Hesitation should be foundational reading for board members facing business model transformation.
Digital Hesitation examines why most B2B companies are failing to reach the full potential of their digital transformation efforts. It also examines, in detail, the specific actions they need to take on the eight toughest challenges executives face today. It is written from the perspectives of a dozen experts who interact with and advise the world’s top technology companies every day.
Whether you’re looking for guidance on high-level issues like influencing the board to fully commit to transformation or specific topics such as the next generation operating models, TSIA’s industry experts cover it all. Digital Hesitation is the pragmatist’s guide to managing a technology-centric B2B company through its next five years of development.
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.