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Conference Presentation

Monetizing and Scaling Adoption Services in a Subscription Economy

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Informatica is going through a major transformation focusing on growth of subscription and SaaS business. As part of this transformation it has resulted in multi-fold customer base and revenue growth in subscription business over the last couple of years. Accelerating product adoption, lowering TCO and aligning our support offering with customer success and outcome has been our key focus during this journey. In this session, we will discuss our learnings along the journey and best practices in designing the new innovative support and success offerings with scaling for the future in mind. Some of the differentiated services includes:

  • Scalable self-service adoption & analytics platform
  • Data science and machine learning based predictive and preventive services
  • Tailored paid support tiers based on customer segment
These differentiated offerings have resulted in exponential growth in services revenue both during new business and renewal cycle.


Presented By:

Ashok Gunasekaran

Vice President, Customer Support, Informatica

Publish Date: October 19, 2016

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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