Conference Presentation

LAER: The Roadmap to Efficient Growth

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Join Steve Frost, TSIA’s VP of Research for Expand Selling, as he walks through TSIA’s new framework for efficient revenue growth within the LAER model. This session will give you new ideas on how to structure your customer engagement models throughout the Land, Adopt, Expand, Renew customer lifecycle. It will help you figure out who should do what, and how to help them do it well, and provide actionable steps you can take to grow revenue without pouring additional resources into sales and marketing. Finally, we will talk about how the different parts of the LAER model should link together to make sure your company is taking the right revenue-producing actions every step of the way.

Presented By:

Steve Frost

VP, Expand Selling Research, TSIA

Publish Date: October 22, 2019

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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