Join Steve Frost, TSIA’s VP of Research for Expand Selling, as he walks through TSIA’s new framework for efficient revenue growth within the LAER model. This session will give you new ideas on how to structure your customer engagement models throughout the Land, Adopt, Expand, Renew customer lifecycle. It will help you figure out who should do what, and how to help them do it well, and provide actionable steps you can take to grow revenue without pouring additional resources into sales and marketing. Finally, we will talk about how the different parts of the LAER model should link together to make sure your company is taking the right revenue-producing actions every step of the way.