Conference Presentation

Keynote - How SAP Is Maximizing Recurring Revenues Through New Service Models and Why Services Are Driving Sales

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The shift to cloud-based enterprise applications and new platform plays for IoT and AI is changing the business model of the software industry. Companies' P&Ls are changing fast to focus on predictable, recurring revenue. As a result, they are trying to establish a new level of customer relationships to retain customers in the long-run. At the same time, traditional license sales conversations take the back seat to services-driven, outcome-based discussions. In this context, the role of Services is rapidly changing at SAP. Learn how SAP is transforming Services to ensure customer success in the age of the intelligent enterprise. See how new service offerings are highly scalable and yield additional recurring revenues. Understand how services need to combine two seemingly contradicting goals: delivering services to customers, while also ensuring customer success in partner-delivered scenarios. This Keynote is sponsored by CSS Corp.

Presented By:

Andreas Heckmann

SVP, Head of Support Delivery, SAP Digital Business Services, SAP

Publish Date: October 16, 2018

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