Conference Presentation

Customer Value-Focused Support Partner Programs

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How to create or re-architect your channel support partner programs and services programs for maximum customer value impact. This session will highlight program refresh, re-architecture work underway at Citrix to maximize the customer value by leveraging key support partners in their channel ecosystem. Some areas covered will include the art and science of driving customer and partner success, and how to effectively create customer value outcomes through your services partner channel.

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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