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Customer Use Cases is the first of 6 key steps along the digital transformation journey toward developing a recurring revenue technology business.

Every once in a while, a perfect storm hits a market. Usually it’s when a new trend or concept appeals simultaneously to both customers and suppliers. When that serendipity strikes, even long-standing models are forever transformed. That is what’s going on today in tech sectors, from IT, to industrial equipment, to transportation, to healthcare. Subscription-based offers are eating their old transaction-based siblings at a breathtaking rate. In my infographic, “Navigating the Digital Transformation Journey,” I outlined 6 key steps to thriving in this changing market. Today, I’m going to talk about the most fundamental underpinning of the new subscription economy and the first step on this journey, “Customer Use Cases,” or in other words, why customers love it!

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5 frequently asked questions about customer success: What is customer success? Why is it important? How is it executed? When does it happen? Who makes it happen?

How services convergence is affecting the world of professional services, and what it means to be a professional services organization.

Learn how to assess the health of your existing maintenance and support contracts so that you can be better prepared to grow those revenues year over year.

Including education services as part of your customer success strategy can further drive customer engagement, adoption, retention and renewal.

A properly calculated customer health score can predict customer churn and help you better align your customer success processes with customer outcomes.