Welcome to the TSIA Blog
Want to stay up to date on the latest industry trends and developments impacting the technology and services space? You’re in the right place.
Applying the LAER Model to Education Services
LAER is TSIA’s customer engagement model and it consists of four distinct groups of activities: Land, Adopt, Expand, and Renew.
Education Services
For Department Leaders
Re-Thinking Your Customer Engagement Model with LAER
As the downturn of 2020 rages on, technology companies have to find a way to maintain and grow revenue without additional sales and marketing budgets.
CRO Council
CRO Council
Onboarding Drives Adoption, Expansion, and Secure Renewals
Learn how to adjust your customer onboarding experience to set the tone for the relationship, lay the groundwork for renewals, and promote customer success.
Customer Success
For executives
Product Management Collaboration Not Competition
Understand how collaboration between product management and service portfolio management allows tech companies to master the complete XaaS offer lifecycle.
Offering Management
For Department Leaders
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Who Should Own Renewals Inside Your Org?
Who should really own Saas Renewals? TSIA's best practices and principles for designing a renewal coverage model in a XaaS world.
Customer Growth and Renewal
For executives
SaaS Value Propositions: Improving your Odds of Success
For XaaS value propositions, almost ALL the revenue is at risk at the time of renewal. We compare this with traditional software value propositions and hardware offers.
Offering Management
For executives
3 Managed Services KPIs Providers Should Be Measuring
Which managed services KPIs and metrics you should be monitoring. Three managed service provider KPIs to pay attention to
Managed Services
For executives
