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While XaaS value propositions are different from traditional value propositions, product management practices continue to follow the traditional approach in cloud native and newly transitioned XaaS businesses. The popular frameworks for assessing value and prioritizing the product roadmap make no distinction of our accommodation for the differing business models. Largely, product management teams use the same value assessment methods for the product, feature, or enhancement regardless of the business model context.
In the paper Accelerate the Path to LAER Efficiency: Requirements and Action Plans, I outlined product management’s ability to accelerate LAER maturity with strategies to apply the technology to:
This sounds good on the surface, however it reflects traditional B2B product management thinking, where the planning process generally factors for getting the feature to market. In XaaS, there's a lot more to be factored, such as:
To learn how to align and leverage LAER Aware product roadmaps to maximize organizational success and growth, you can watch the TSIA webinar on LAER Aware Product Roadmaps.
To discover real-time information on this topic, please participate in TSIA’s quick poll here. Instant results reveal the current state of product roadmap development implemented by your peers, and how your organization compares.
For members interested in receiving a LAER-Aware Value Assessment Framework, please submit a research inquiry via the Member Resource Center, reach out to your member success manager, or send an email to firstname.lastname@example.org.
Want to learn more about how TSIA's XaaS Product Management research practice can help your organization? Let's talk.
September 2, 2021
Laura Fay is the vice president and managing director of offers research and advisory for TSIA. She also serves as TSIA’s vice president of XaaS product management research. Laura is a technology industry veteran with over 30 years' experience driving business growth in the enterprise technology industry via leadership roles in product management, general management, product development, and customer success.
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