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Last week, I attended Gainsight's Pulse 2016 conference and had the honor of presenting as a keynote speaker, as well as facilitating panel discussions with industry leaders. In my main stage keynote, "Digging Economic Moats for Your XaaS Business," I shared a few concepts from TSIA's new book, Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business, specifically how SaaS and other subscription companies need to evolve their business and financial models in a way that facilitates actual (GaaP) profits for them by delivering great business outcomes for their customers. Take a look at this SlideShare of my Pulse presentation, where I outline the six economic moats that have made tech into such a profitable industry, as well as the critical role that customer success organizations can play in helping your organization maintain competitive advantage, keep customers on your platform, and most importantly, produce profits. You can also watch a video recording of my presentation online.
Post Date: May 18, 2016
Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business is now available for purchase online via Amazon. Get your copy today and begin strategizing how your organization can win in the cloud economy.
J.B. Wood is president
and CEO of TSIA. He is a frequent industry
speaker and author of the popular books, Complexity Avalanche (2009), Consumption Economics (2011), B4B
(2013), and Technology-as-a-Service Playbook: How to Grow a Profitable Subscription
Business (2016), and Digital
Hesitation: Why B2B Companies Aren’t Reaching Their Full Digital Potential (2022). He has also
appeared in leading publications, such as Fortune, The New York Times, and The Wall Street
Journal. Wood advises the world's largest B2B technology companies on strategies to increase
growth and profitability through the optimization of their services, sales, product, and channel
Topics discussed in this post
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.