Unlocking AI’s Power in Managed Services: Insights from Logicalis on the TECHtonic Podcast

Unlocking AI’s Power in Managed Services: Insights from Logicalis on the TECHtonic Podcast

Are you interested in understanding how AI can revolutionize your business operations and competitive edge? In the latest episode of TSIA’s TECHtonic podcast, Justin Cawood, Vice President of Global Service Transformation at Logicalis, joins host Thomas Lah to unpack the transformative journey of implementing AI-driven solutions within the managed services space. 

Their insightful conversation sheds light on how Logicalis achieved a staggering 91% decrease in incident rates by integrating AI into their business model, starting from the core of IT services and expanding into broader areas as the value became undeniable.

This episode offers a deep dive into the practical benefits and strategic insights gained from Logicalis’ experience. Justin Cawood’s leadership propelled his team towards dramatic efficiency improvements and enhanced their ability to stand out in a fiercely competitive market.

Discover the key takeaways from their journey and learn how to apply these lessons to forge your path to success in the evolving managed services industry. Join us as we explore these exciting developments that are setting the pace for the future of technology in business.

This blog will explore:

Smart Tip

To excel in today’s tech-driven market, consider embracing AI as a tool and a fundamental part of your business strategy. As seen with Logicalis on the TECHtonic podcast, integrating AI can dramatically improve operational efficiency and competitive edge. Stay curious and proactive about adopting new technologies—this openness to innovation will enhance your skillset and position you as a forward-thinking leader in your industry.

Harnessing AI for Enhanced Efficiency and Customer Experience

Logicalis’ AI journey exemplifies the power of starting with foundational services and expanding to a fully integrated ecosystem. As you navigate the complexities of managing IT services, consider how AI can transform your operations from reactive to proactive, much like Logicalis has done. This transition not only boosts operational efficiency but also significantly differentiates your offerings in the market. Here’s how they did it.

Streamlining Operations for Maximum Efficiency

In 2019, Logicalis began integrating AI with a clear focus on enhancing service management and reducing incident rates. This approach centered on shifting from high-touch, labor-intensive processes to streamlined, AI-driven operations. The integration of AI allowed Logicalis to minimize human intervention, making the service more seamless and less prone to errors. As Justin Cawood puts it, “The less you interact with [the customer], the better you know the service is running.” This philosophy has dramatically reduced incident rates and shifted toward more sustainable, self-managing systems that enhance operational efficiency.

“The less you interact with [the customer], the better you know the service is running.” - Justin Cawood, Vice President of Global Service Transformation at Logicalis

Creating a Competitive Edge Through Differentiation

Logicalis’ strategy went beyond mere efficiency. Adopting AI moved their service model from reactive maintenance to proactive problem-solving. This proactive approach reduced the frequency of incidents and enhanced the overall customer experience. The AI system performs complex correlations and root-cause analysis, often linking seemingly unrelated incidents to a single cause. This holistic view of incidents ensures that solutions are comprehensive and practical, reducing redundancy and enhancing the speed of service delivery.

Improving Customer Satisfaction with Proactive Services

From the customer’s perspective, the ideal service operates smoothly without their constant input or feedback unless necessary. Logicalis’ AI-driven model respects this preference by focusing on proactive solutions that prevent issues before they affect the customer. This shift reduces the need for customer interaction during incidents and builds trust and satisfaction as customers enjoy a more reliable service.

Rethinking Incident Management

The traditional one-to-one mapping of incidents to solutions has evolved. With AI, Logicalis has redefined how incidents are identified and addressed. By consolidating related issues into single tickets and analyzing patterns across the service landscape, AI technologies offer a more innovative, more integrated approach to incident management. This reduces the workload on service agents and speeds up resolution times, ultimately contributing to a better customer experience.

Embracing AI in managed services, as Logicalis has, offers a robust value proposition: enhanced efficiency, distinct market differentiation, and superior customer satisfaction. Whether you’re a managed services tech professional seeking to innovate or a business leader in this space aiming to refine your operational model, these insights from Logicalis’ journey can guide your strategy toward a more efficient and competitive future.

Related: The State of Managed Services 2024

Adapting to Changing Customer Expectations in an AI-Enhanced World

As AI continues to streamline and automate service delivery in the tech industry, understanding and managing customer expectations becomes increasingly crucial. For companies like Logicalis that lead the way in integrating AI into managed services, the challenge isn’t just about maintaining a high level of service and ensuring that customers perceive the ongoing value of what’s being provided, especially in an environment where interactions may become infrequent.

Managing the “Conditioned to Reliability” Phenomenon

Thomas Lah raises an important point during the conversation about customers becoming “conditioned to reliability.” This refers to the scenario where customers grow so accustomed to uninterrupted and seamless service that they only notice your presence when something fails. Ironically, this conditioning can make your service’s reliability and smoothness a baseline expectation rather than a valued feature, complicating customer relationships, particularly when changes to pricing or services are necessary. It’s vital to recognize this risk and strategize around it to maintain customer satisfaction and perceived value.

Proactive Communication Strategies

Justin Cawood advocates for proactive communication with customers to combat potential customer complacency. By “continually telling customers what you’re doing, where you’re going, and why you’re doing it,” Logicalis ensures that customers know the operational excellence achieved behind the scenes and how it benefits them. This ongoing communication helps to reinforce the value added by your services, even when they run so smoothly that customers might otherwise not notice.

Leveraging Technology to Demonstrate Value

Logicalis employs an innovative customer portal with dashboards showing real-time analytics and operations insights. This transparency allows customers to see the services’ complexity and sophistication, which helps reinforce the value proposition of their investment. Such tools keep the customers informed and engaged, making the invisible work of AI and automation visible and palpable.

Regular Reviews and Reporting

Further embedding value in the customer relationship, Logicalis conducts quarterly reviews that present relevant statistics and benchmarks. These reviews serve as official touchpoints to discuss service performance, improvements, and how the service is helping achieve customer goals. Regularly scheduling these reviews ensures that customers are consistently reminded of the benefits and advancements being made on their behalf, which can be crucial for customer retention and satisfaction.

Navigating the balance between reducing customer interaction through automation and maintaining an active, value-focused relationship is challenging. However, by implementing a thoughtful strategy of transparency, proactive communication, and regular performance showcases, you can ensure that your customers remain engaged and aware of your services’ continuous benefits. This approach satisfies current customer expectations and sets the stage for accommodating future customer needs and changes in industry standards.

Related: The Future of Customer Support

Embracing the Future of AI in Technology Services

As we wrap up the insights from this discussion on TSIA’s TECHtonic podcast, it’s clear that the intersection of AI and managed services are transforming operations and reshaping the technology industry’s competitive landscape. Justin Cawood’s comparison of AI’s impact on the cloud transition highlights its transformative nature, signaling a paradigm shift that technology leaders and businesses must navigate thoughtfully.

The Broader Impact of AI

AI is not a mere enhancement tool; it influences every aspect of business operations from the ground up, requiring a holistic approach to integration. Cawood’s caution against viewing AI as a “plug-and-play” solution echoes the necessity for a strategic approach to adopting this technology. For small to mid-size companies, this represents a significant opportunity to leapfrog competition, especially larger firms struggling with the complexities of change management.

Related: Digital Transformation in Managed Services

The Competitive Edge

Thomas Lah’s observations point to a critical competitive factor: efficiency. In a market where the demand is to “do more for less,” the integration of AI can be a game-changer. Companies that can harness the power of AI to enhance their service offerings not only stand to gain operational efficiencies but also position themselves as leaders in a rapidly evolving marketplace.

Lah and Cawood’s message is evident as the industry moves forward: The future belongs to those who embrace and adapt to AI technology. Ignoring this trend could severely disadvantage organizations as their peers advance by making AI a core part of their strategic blueprint.

For professionals in the technology services industry, Justin Cawood and Thomas Lah’s conversation offers extensive insights into AI’s practical challenges and opportunities. To grasp the full depth of this discussion and how it might impact your strategic decisions, listen to the episode on the TSIA portal. There, you’ll find this episode and a wealth of resources that can help you navigate your AI journey.

This episode is not just a narrative of success; it’s a clarion call to all tech leaders and professionals to consider where AI can take their services and, ultimately, their customers. Keep your organization from falling behind. Tune into this episode to understand the nuances of AI integration and how you can lead your company toward a more innovative and efficient future.

Your Key Takeaways:

  • Dramatic Efficiency Gains: By integrating AI into their operations, Logicalis achieved a 91% reduction in incident rates, showcasing how AI can streamline processes and enhance service management effectively.
  • Proactive Problem-Solving: Adopting AI transformed Logicalis from a reactive service model to a proactive one, significantly improving customer satisfaction by reducing incidents and foreseeing potential issues before they escalate.
  • Strategic Communication Is Key: Logicalis employs proactive communication strategies to maintain customer satisfaction and perceived value significantly as service interactions decrease. This helps keep customers informed and appreciative of the seamless service provided by the AI-driven model.

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