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As I stated from the beginning, frictionless selling is the future. Companies who are able to lower the friction in the selling process will not only free up their own team’s time, but also give their customers the buying experience they want.
Achieving this goal, however, is not always easy. If you’d like to learn more about our Subscription Sales team and how we can help, reach out and let us know.
Interested in more best practices and industry updates surrounding all of TSIA’s research practices? You can join in on the conversation by virtually or in-person by attending our upcoming Technology & Services World Conference.
October 7, 2021
Steve Frost is the vice president and managing director of revenue research and advisory for TSIA. He also serves TSIA’s vice president of expand selling and subscription sales research. Throughout his career, he has held various leadership and business development roles at companies like Google, Netscape, and Loudcloud, helping them define their go-to-market strategy and business development tactics. Steve is dedicated to helping technology organizations grow their services, subscription, and XaaS revenue by optimizing their practices for growth throughout the customer lifecycle.
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The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.