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One advantage of virtual conferences is that every presentation is recorded. Now you can watch everything you may have missed during TSIA Interact. If you signed up for this event, you can view all these presentations by logging into the on-demand sessions.

But there were a few presentations that were especially important and insightful. They should be seen by everyone, both attendees and non-attendees. For that reason, we are making these videos public.

The Have and the Have Nots of the Technology Industry

Company Presenting: TSIA

Presenters: Thomas Lah, Executive Director & Executive VP, and J.B. Wood, President & CEO

Comments: Watch how many attendees classified themselves as working for companies that are well positioned to capture market share. Then, watch how many attendees stated they have the critical attributes required to capture market share in today’s technology marketplace.

What Does Adoption Aptitude Look Like?

Company Presenting: DocuSign

Presenter: Kim Peretti, Group Vice President-Customer Success Americas and Global Adoption and Enablement

Comments: Kim does a great job of explaining capabilities required to drive customer adoption at scale.

The New Attributes of Winning Companies

Company Presenting: ServiceNow

Presenter: Bill McDermott, President & CEO

Comments: Fantastic discussion on what it takes to succeed in today’s technology marketplace.

Diversity in the Channel

Companies Presenting: TSIA, HP Inc, Microsoft, Cisco


  • Anne McClelland, Vice President of XaaS Channel Optimization Research at TSIA
  • Paul Reid, Director of WW Security Software Sales at HP
  • Gavriella Schuster, Corporate Vice President at Microsoft, Julia Chen, Vice President of Partner Transformation at Cisco Systems

Comments: Outstanding discussion among senior, diverse technology executives, on how to navigate a career in the technology industry.

Engineering Customer Outcomes: Closing the Hype-Reality Gap

Company Presenting: TSIA

Presenter: Thomas Lah, Executive Director & Executive VP

Comments: Overview of specific tactics companies can deploy to improve their ability to sell and deliver business outcomes.

Join Us At Our Next Conference!

These are just five examples of the high-quality conversations that occur when the TSIA community huddles. And we are incredibly excited that our next conference, Technology & Services World, will be hosted in-person in Las Vegas (limited capacity) as well as virtually, October 18-20, 2021.

You can also be a speaker at an upcoming TSIA conference by submitting a speaking proposal. This is a great opportunity to share your thought leadership, receive professional recognition, and have some fun with your industry peers.


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Thomas Lah

About Author Thomas Lah

Thomas Lah is executive director and executive vice president of TSIA. Since 1996, he has used his incisive analysis, strategic thinking, and creative solutions to help some of the world’s largest technology companies improve the efficiency of their daily operations. He has authored several books, including, Bridging the Services Chasm (2009), Consumption Economics (2011), B4B (2013), and Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016), and Digital Hesitation: Why B2B Companies Aren’t Reaching Their Full Digital Potential (2022). He is also the host of TSIA’s podcast, TECHtonic: Trends in Technology and Services.

Thomas' favorite topics to discuss

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