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TSIA Virtual Speaking Engagements
Educate and align your team by leveraging an expert from TSIA.
Why is XaaS Transforming Business Models?
XaaS simply refers to “anything-as-a-service,” such as software-as-a-service (SaaS) or device-as-a-service (DaaS), where products and services can be purchased in a subscription-based “pay as you go” model. The advent of digital transformation, where more people are turning to digital technology to solve traditional problems, is only increasing customer demand for as-a-service offers.
If you’re looking to keep up with customer demands while growing profitability, TSIA recommends embracing XaaS business model transformation with subscription offers that are anchored on helping customers achieve specific business outcomes. When supported by a customer engagement model that cost-effectively drives the adoption, expansion, and renewal of customer contracts, you can make the shift towards including subscription offers as part of your broader portfolio.
No matter what kind of technology or services business you work for, your world is changing. The way in which you will grow your revenues in the next 3-5 years will not be the same as you have done for the last 30 years. Are you prepared to adapt your business as you know it so that you can continue giving your customers what they want?
Leverage the World’s Most Influential Speakers
Members of TSIA’s executive and research teams are available for speaking engagements on topics like:
XaaS Business Model Transformation
J.B. Wood
President & CEO
XaaS Business Model Transformation
Thomas Lah
Executive Director and Executive VP
Executing the LAER Go-to-Market Strategy
Steve Frost
VP and Managing Director, Revenue Research and Advisory
Mastering the Evolution to XaaS
George Humphrey
VP and Managing Director, Service and Delivery Research and Advisory
Creating a Managed Services Strategy
Jeremy Blanton
Sr. Director, Managed Services Research
Operationalizing the Customer Journey
Stephen Fulkerson
VP, Customer Success Research
The Building Blocks of Customer Success
Marc Troyan
Sr. Director, Customer Success Research
Improving the Customer Experience
Darlene Kelly
Sr. Manager, Customer Success Research
Rethinking the Role of Professional Services In XaaS
Bo Di Muccio
Distinguished VP, Professional Services Research and VP, TSIA Advisory Delivery
Optimizing Resource Management
Dave Young
Sr. Director, Professional Services Research
The New World of Knowledge in LAER
Maria Manning-Chapman
Distinguished VP, Education Services Research
The Journey to XaaS Partner Readiness
Jared Raftery
Director, XaaS Channel Optimization Research
The Role of Technical Services in the Age of XaaS
Vele Galovski
VP, Support and Field Services Research
Transforming Support Organizations
Sarah Johnson
Director, Support Services Research
Optimizing Resource Management
Dave Baca
Director, Support Services Research
Digitally Transforming Industrial and Healthcare OEMs
Kevin Bowers
Director, Field Services Research
Growing Service Revenues in Industrial Equipment Industries
Harold Kopp
Director, Industrial Services Research
Effective Customer Growth and Renewal Optimization
Jack Johnson
VP, Customer Growth and Renewal Research
Optimizing Service Offers Through Outcome Based Support & Adoption
Hal Stanley
VP, Offering Management Research
Innovation in Customer Engagement and Emerging Learning Technologies
Lawrence Kaye
Director, Education Services Research
Creating an Executable and Measurable Managed Services Strategy
Luke Ronkowski
Director, Managed Services Research
TSIA Speakers in Action
In these brief video clips, you’ll see some of TSIA’s executives on stage speaking about the XaaS business model transformation.
Managed XaaS is Becoming the Largest Revenue Stream
Your portfolio revenue streams and your P&Ls are changing faster than you realize. In this clip, George Humphrey, TSIA’s Vice President and Managing Director, Service and Delivery Optimization, shares TSIA’s definition of managed XaaS, and talks about how it’s becoming the largest revenue stream for companies in the technology industry.
Revenue from XaaS
Regardless of what type of company you are, more and more of your revenue is going to start coming as-a-service offers. In this clip, TSIA’s Executive Director and Executive Vice President, Thomas Lah, shares data from the TSIA Organization Structure Survey on what percent of revenue is now coming from as-a-service.
In XaaS, It’s About Profitable Revenue Growth
As an industry, we must solve for sustainable, profitable revenue growth. In this clip, Laura Fay, TSIA’s Vice President and Managing Director, Offers Research and Advisory, talks about revenue growth from a product management perspective.
The Role of Sales in the XaaS Transformation
XaaS transformation requires technology firms to move from solution to outcome selling. In this clip, TSIA’s VP and Managing Director, Revenue Research & Advisory, Steve Frost, explains the concepts of outcome and value selling and their value for sales teams in a truly as-a-service sales model.
My entire team loves to engage with TSIA simply because they have so much rich information combined with data that gives us clarity on where we need to go.
Dilip Kumar, Chief Digital Officer, NTT