XaaS Product Management

XaaS Product Management Business Challenges

We know what’s trending in product management.

TSIA's detailed analysis of the industry has identified a top set of XaaS product management business challenges that we address through our membership program.

Expand to view the top XaaS product management business challenges +

Experience Our Research

Get a glimpse into our vault of board-ready data insight and thought leadership in XaaS product management.

July 31

5 XaaS Pricing Mistakes and How to Avoid Them

In this webinar you’ll learn how to develop more effective monetization strategies for your product management team.

Research Report

2019 XaaS Offer & Pricing Design - Key Study Findings

This report summarizes the results from the 2019 XaaS Offer and Pricing Design research study.


The State of XaaS Product Management 2019

Join TSIA’s Laura Fay for the live 2019 State of XaaS Product Management webinar on April 26, 2019.

Research Report

The State of XaaS Product Management: 2019

Top challenges, proven practices, and guidance for influencing the recurring revenue engine for product management leaders.

Research Report

The Role of Market Segmentation in XaaS

An introduction to the role of market segmentation in XaaS strategies and rationale for segmentation as part of effective XaaS offer development.

Research Report

Segmentation Strategies for Optimal XaaS Offer-Market Fit

This paper provides a framework for effective market segmentation, including best practices for offer development..

Research Report

The Product Management Value Stream

Research insights and frameworks for operationalizing the Product Management Value Stream for flow-of-work visibility, efficiency and scale.


Product Led Growth Strategy - Key to Unlocking XaaS Profitability

Design an immersive, frictionless and delightful experience across the buyer and customer journey.

Research Report

2018 XaaS Product Management Technology Stack

Top installed products across 16 categories in the product management value stream.

Research Report

2018 Technology Adoption and Spending Report: XaaS Product Management

XaaS product management technology adoption and spending for 2018-2019.


Sustainable Engagement Strategies With Product Management

Discover the sustainable engagement strategies for Product and Services teams to work together to achieve the shared goal of positive net revenue grow

Research Report

The XaaS Product Management Transformation

This report provides insights for product management leaders to optimize their organizations for XaaS success.


Attend a TSW Conference

TSW offers extensive insight and actionable takeaways for those in the product management community. Learn more about how born-in-the-cloud companies, and those undergoing business model transformation, can benefit from case studies and other exclusive TSIA data.

Conference highlights include:

  • Driving XaaS cultural and skills shift
  • Case studies on the business transition journey from license to subscription
  • The role of segmentation in product design
Laura Fay speaking at our Conference

Experience Our Community

Join our community of XaaS product management leaders.

Laura Fay, Product Management Expert

Meet Our XaaS Product Management Research Expert

Laura Fay is TSIA’s vice president of XaaS product management research. She is a technology industry veteran with over 30 years' experience driving business growth in the enterprise software industry via leadership roles in Product Management, General Management, Product Development, and Customer Success.

Learn more about Laura.


XaaS Product Management Advisory Board

This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.


Kris Reid
VP, Product Management


Amy Bunzsel
SVP, Design & Creation Products

JDA Software

Mark Nordick
SVP, JDA Cloud


Kailem Anderson
VP, Product Management, Software Services