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Home > Research Practice
Get targeted, rapid enablement with our XaaS Product Management advisory and turn industry insights into business results.
Know where you stand in comparison to your peers and discover your potential.
Get the right data in the right hands at the right time with insights from the latest XaaS Product Management research.
It's really important to me that Blackbaud is a part of the product management research discipline with TSIA because there's so much great research that's coming out right now, not only for all of our customer success and sales and renewal functions, but how critical product is to how we think about bringing value to market.
"The State of XaaS Product Management" is an annual report documenting current XaaS/SaaS product management trends and disruptions.
This year's report reviews:
The State of XaaS Product Management 2023
Join us to discover the top B2B tech industry trends of 2023 and solutions for overcoming business challenges impacting product management teams.
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Operationalizing the Flow of Work Along the XaaS Value Stream
This report defines the value stream and offers a framework to identify the most critical integrations and information flow.
Technology Upgrade and End-of-Life Management
This paper provides framing for how a technology provider can segment their existing install base for effective upgrade or upgrade execution.
The Secrets to Fueling Product Adoption with In App Guidance
Discover TSIA’s recommended maturity framework for an effective in-application guidance strategy backed by industry data and case examples.
Defining and Measuring Value and Outcomes
Survey findings on the practice of defining and measuring customer business outcomes and vendors' value contribution to those outcomes.
Customer Success and Product Management Collaboration
A look at how a company’s product management and customer success organizations can collaborate for the benefit of the customer and business growth.
Trends in Technology and Service Pricing
Are technology prices increasing? Are technology services prices increasing with inflation?
Building a Successful Product Management–Customer Success Relationship
This report looks at how product management can work better with customer success and how customer success is dependent on product management.
The Essential Handshake Between Customer Success and Product Management
This report documents the first three first steps that should characterize any product management partnership with customer success.
The State of the Product Management Customer Success Handshake
A strong customer success and product handshake is essential for customer value realization. Join us for TSIA's insights on this important topic.
Product Management–Customer Success Operational Maturity Model
How to assess where companies are on the product management–customer success operational maturity curve and steps to mature inter-team engagement.
LAER Efficiency
This paper introduces the LAER framework and offers a insight into its maturity, its challenges, and how product management intervention is essential.
TSIA conferences offer extensive insight and actionable takeaways for those in the product management community. Learn more about how born-in-the-cloud companies and those undergoing business model transformation can benefit from case studies and other exclusive TSIA data.
Example conference topics include:
Laura Fay is the vice president & managing director of offers research and advisory for TSIA. Laura is a technology industry veteran with over 30 years of experience driving business growth in the technology industry via leadership roles in product management, general management, product development, and customer success.
Whether your company is still trying to answer the question, “How do we create a profitable XaaS offer?” or you’re needing to accelerate the growth of your current XaaS offers, TSIA can help you and your team drive profitable growth and revenue.