TSIA's detailed analysis of the industry has identified a top set of XaaS product management business challenges that we address through our membership program.
What product analytics are needed to capture the total customer experience?
What are the effective methods for customer transition to XaaS contracts and deployments?
What product experiences accelerate adoption and expansion?
What cross-functional handshakes must Product Management have to best fuel in-market success of their subscription offers?
What are the proven methods to lower the high customer acquisition costs (CAC) for XaaS offers?
What's the optimal segmentation model for designing XaaS offers?
What are the supporting tools and technology for effectively managing the Product Management flow of work?
What is an effective revenue mix for scalable XaaS growth and profitability?
What is the design methodology for successful XaaS offers? How do I achieve optimal offer-market fit? What are the best practices for crafting whole offers? What are the processes for managing the XaaS offer through the life cycle?
What are the best methods for pricing XaaS offers? What are the best practices for pricing governance?
What methods drive XaaS Product Management behaviors and accelerate success for XaaS offers?
What is the remit of the XaaS Product Management function? What is the optimal XaaS Product Management organizational design? What are the attributes that influence Product Management organization funding and design? Is the Product Operations team appropriately sized and designed for the Product Management team effectiveness?
5 XaaS Pricing Mistakes and How to Avoid Them
In this webinar you’ll learn how to develop more effective monetization strategies for your product management team.
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2019 XaaS Offer & Pricing Design - Key Study Findings
This report summarizes the results from the 2019 XaaS Offer and Pricing Design research study.
The State of XaaS Product Management 2019
Join TSIA’s Laura Fay for the live 2019 State of XaaS Product Management webinar on April 26, 2019.
The State of XaaS Product Management: 2019
Top challenges, proven practices, and guidance for influencing the recurring revenue engine for product management leaders.
The Role of Market Segmentation in XaaS
An introduction to the role of market segmentation in XaaS strategies and rationale for segmentation as part of effective XaaS offer development.
Segmentation Strategies for Optimal XaaS Offer-Market Fit
This paper provides a framework for effective market segmentation, including best practices for offer development..
The Product Management Value Stream
Research insights and frameworks for operationalizing the Product Management Value Stream for flow-of-work visibility, efficiency and scale.
Product Led Growth Strategy - Key to Unlocking XaaS Profitability
Design an immersive, frictionless and delightful experience across the buyer and customer journey.
2018 XaaS Product Management Technology Stack
Top installed products across 16 categories in the product management value stream.
2018 Technology Adoption and Spending Report: XaaS Product Management
XaaS product management technology adoption and spending for 2018-2019.
Sustainable Engagement Strategies With Product Management
Discover the sustainable engagement strategies for Product and Services teams to work together to achieve the shared goal of positive net revenue grow
The XaaS Product Management Transformation
This report provides insights for product management leaders to optimize their organizations for XaaS success.
TSW offers extensive insight and actionable takeaways for those in the product management community. Learn more about how born-in-the-cloud companies, and those undergoing business model transformation, can benefit from case studies and other exclusive TSIA data.
Conference highlights include:
Laura Fay is TSIA’s vice president of XaaS product management research. She is a technology industry veteran with over 30 years' experience driving business growth in the enterprise software industry via leadership roles in Product Management, General Management, Product Development, and Customer Success.
Learn more about Laura.
This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.
Kris Reid VP, Product Management
Amy Bunzsel SVP, Design & Creation Products
Mark Nordick SVP, JDA Cloud
Kailem Anderson VP, Product Management, Software Services