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XaaS Product Management


Get XaaS Product Management Best Practices and Advisory with TSIA

The customer consumption model is constantly changing, is your Product Management organization keeping up?

At TSIA, the XaaS Product Management research and advisory practice is dedicated to best practices for product management teams to accelerate the success of the as-a-service business model.

Achieving growth and scale in an as-a-service (XaaS) business, is enabled by from designing and pricing ‘complete offers’ that helps customers achieve specific outcomes and affecting a go-to-market model that prescriptively and cost-effectively drives sales, adoption,
expansion, and renewal.

Top XaaS Product Management Challenges

Here’s a look at the top business challenges we’re currently helping our members across the globe solve:

XaaS portfolio investment strategies
Design methodology for effective XaaS offers
Developing optimal XaaS pricing
Prescriptive product engineering that drives user adoption
Fit for purpose XaaS lifecycle management process


Expand to see more business challenges we can help you solve+

TSIA Can Help

Whether your company is still trying to answer the question, “How do we create a profitable XaaS offer?” or you’re part of a mature product management organization, TSIA can help you and your team drive profitable growth and revenue.

Experience Our XaaS Product Management Research

Get a glimpse into our vault of board-ready data insight and thought leadership in XaaS Product Management.

January 26

How Data Insight Precision Ignites Delight or Disaster

In this virtual summit, you’ll learn how realtime data insights can be the difference between delight and disaster.

Research Report

The State of XaaS Product Management: 2022

Annual report documenting current trends and disruptions in XaaS product management and highlighting resources and planned research for 2022.

Research Report

7 Pricing Pitfalls and How to Avoid Them

This report chronicles a number pricing mistakes and pricing pitfalls to avoid.


Developing LAER Aware Product Roadmaps

Learn how to align and leverage LAER Aware product roadmaps to maximize organizational success and growth.

Research Report

Product Management Role Descriptions

This document provides a high-level overview of the technology industry product management job roles.


Product Led Growth: Myths and Realities

Discover the difference between product led growth strategy myths and truths in this interactive session.

Research Report

Is Product-Led Growth Applicable to Your Business?

This report addresses the myths and realities of a product-led growth strategy.

Research Report

Product-Led Growth: Case Examples

This document outlines over 20 illustrated practice examples where the product engagement plays a leading role in the business growth strategy.

Data View

Product Practices Driving Adoption: Research Findings

This document reports key research findings on the topic of product management practices that drive adoption. 


The 2021 State of XaaS Product Management

Learn how product management is leading the way in XaaS transformation and see what the research tells us about growing scalable XaaS offers.

Recommended Practice

Willingness to Pay

How solution attributes, value drivers, and next best alternatives translate into willingness to pay a particular price point for a solution.

Research Report

The State of XaaS Product Management: 2021

Annual report documenting major trends and disruptions in XaaS product management and highlighting the research plan for 2021.


Attend a TSIA Conference

TSIA conferences offer extensive insight and actionable takeaways for those in the product management community. Learn more about how born-in-the-cloud companies, and those undergoing business model transformation, can benefit from case studies and other exclusive TSIA data.

Example conference topics include:

  • Driving XaaS cultural and skills shift
  • Case studies on the business transition journey from license to subscription
  • The role of segmentation in product design
Laura Fay speaking at our Conference

Experience Our Community

Join our community of XaaS product management leaders.


Meet Our XaaS Product Management Research Executive

This expert research executive heads up our XaaS product management research practice.

XaaS Product Management Advisory Board

This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.


Kailem Anderson
VP, Portfolio & Engineering Software and Services


Tracy Laird
VP Product Management


Meredith Johnson
VP, Product Management

Dell Technologies

Alex Barretto
Senior VP, Dell Technology Services Strategic Planning and Technology


TSIA Member Outcomes

Achieving growth, scalability, and profitability in an as-a-service (XaaS) business.

See the impact TSIA is making on the tech industry by helping Product Management organizations improve their performance.