The customer consumption model is constantly changing, is your Product Management organization keeping up? Achieving growth, scalability, and profitability in an as-a-service (XaaS) business, comes from delivering a complete solution that helps customers achieve specific outcomes and affecting a go-to-market model that cost-effectively drives sales, adoption, growth, and renewal. At TSIA, we have a research and advisory practice dedicated to the evolution of SaaS product management and other as-a-service trends and best practices which we call “XaaS Product Management.” TSIA membership includes data-driven insights, peer learning opportunities, detailed analysis of XaaS Product Management metrics and more.
What is an effective revenue mix for scalable XaaS growth and profitability?
What's the optimal segmentation model for designing XaaS offers?
What is the design methodology for successful XaaS offers? How do I achieve optimal offer-market fit? What are the best practices for crafting whole offers? What are the processes for managing the XaaS offer through the lifecycle?
What are the best XaaS pricing strategies? What are the best practices for pricing governance?
What product experiences accelerate adoption and expansion?
What product analytics are needed to capture the total customer experience?
What are the proven methods to lower the high customer acquisition costs (CAC) for XaaS offers?
What are the effective methods for customer transition to XaaS contracts and deployments?
What methods drive XaaS Product Management behaviors and accelerate success for XaaS offers?
What is the remit of the XaaS Product Management function? What is the optimal XaaS Product Management organizational design? Is the supporting operations team appropriately sized and designed for the PM team effectiveness?
What are the supporting tools and technology for effectively managing the product management flow of work?
What cross functional handshakes must Product Management have to best fuel in-market success of their subscription offers?
Monetizing Data & Analytics
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XaaS Product Management Organization Design - Study Findings
This reports the findings from product management organization study
XaaS Monetization: The Pillars of Pricing Power
This paper defines pricing power and why it is important in XaaS businesses. Includes building blocks and results and plays to improve it.
3 XaaS Pricing Mistakes and How to Avoid Them
In this webinar you’ll learn how to develop more effective monetization strategies for your product management team.
XaaS Monetization: Price Design
This paper on XaaS monetization reviews unit economics, pricing models, pricing anchors, setting price points, impact of price transparency.
XaaS Monetization: Common Pitfalls and How to Avoid Them
This report chronicles a number pricing mistakes and pricing pitfalls to avoid.
Engineering for Adoption - Survey Findings
This DataView reports the findings from the "Practices for Driving Adoption"
2019 XaaS Offer & Pricing Design - Key Study Findings
This report summarizes the results from the 2019 XaaS Offer and Pricing Design research study.
The State of XaaS Product Management 2019
Join TSIA’s Laura Fay for the live 2019 State of XaaS Product Management webinar on April 26, 2019.
The State of XaaS Product Management: 2019
Top challenges, proven practices, and guidance for influencing the recurring revenue engine for product management leaders.
The Role of Market Segmentation in XaaS
An introduction to the role of market segmentation in XaaS strategies and rationale for segmentation as part of effective XaaS offer development.
Segmentation Strategies for Optimal XaaS Offer-Market Fit
This paper provides a framework for effective market segmentation, including best practices for offer development..
TSW offers extensive insight and actionable takeaways for those in the product management community. Learn more about how born-in-the-cloud companies, and those undergoing business model transformation, can benefit from case studies and other exclusive TSIA data.
Conference highlights include:
Laura Fay is TSIA’s vice president of XaaS product management research. She is a technology industry veteran with over 30 years' experience driving business growth in the enterprise software industry via leadership roles in Product Management, General Management, Product Development, and Customer Success.
Learn more about Laura.
This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.
Kris Reid VP, Product Management
Amy Bunzsel SVP, Design & Creation Products
Mark Nordick SVP, JDA Cloud
Kailem Anderson VP, Product Management, Software Services