XaaS Product Management


Get XaaS Product Management Best Practices and Advisory with TSIA

The customer consumption model is constantly changing, is your Product Management organization keeping up? Achieving growth, scalability, and profitability in an as-a-service (XaaS) business, comes from delivering a complete solution that helps customers achieve specific outcomes and affecting a go-to-market model that cost-effectively drives sales, adoption, growth, and renewal. At TSIA, we have a research and advisory practice dedicated to the evolution of SaaS product management and other as-a-service trends and best practices which we call “XaaS Product Management.” TSIA membership includes data-driven insights, peer learning opportunities, detailed analysis of XaaS Product Management metrics and more.

Top XaaS Product Management Challenges

Here’s a look at the top business challenges we’re currently helping our XaaS Product Management members across the globe solve:

Defining effective revenue mix for scalable XaaS growth and profitability
Creating the optimal segmentation model for designing SaaS and other as-a-service offers
Optimizing the XaaS offer life cycle
Developing the best XaaS pricing strategies


Expand to see more business challenges we can help you solve+

Experience Our XaaS Product Management Research

Get a glimpse into our vault of board-ready data insight and thought leadership in XaaS Product Management.

Research Report

The Essential Handshake between Customer Success and Product Management

This report documents the first three first steps that should characterize any product management partnership with customer success.

Data View

The Product Management and Customer Success Handshake

report the findings from the Product Management - Customer Success Handshake


Monetizing Data & Analytics

Join this webinar to discover how suppliers are leveraging the opportunity to monetize data.

White Papers

Creating Tangible Value That Customers Are Willing to Pay For

Report to create tangible value, value creation, and willingness to pay.

Data View

XaaS Product Management Organization Design - Study Findings

This reports the findings from product management organization study

Research Report

The Pillars of Pricing Power

This paper defines pricing power and why it is important in XaaS businesses. Includes building blocks and results and plays to improve it.


3 XaaS Pricing Mistakes and How to Avoid Them

In this webinar you’ll learn how to develop more effective monetization strategies for your product management team.

Research Report

Price Design

This paper on XaaS monetization reviews unit economics, pricing models, pricing anchors, setting price points, impact of price transparency.

Research Report

Common Pricing Pitfalls and How to Avoid Them

This report chronicles a number pricing mistakes and pricing pitfalls to avoid.

Data View

Engineering for Adoption - Survey Findings

This DataView reports the findings from the "Practices for Driving Adoption"

Research Report

2019 XaaS Offer & Pricing Design - Key Study Findings

This report summarizes the results from the 2019 XaaS Offer and Pricing Design research study.


The State of XaaS Product Management 2019

Join TSIA’s Laura Fay for the live 2019 State of XaaS Product Management webinar on April 26, 2019.


Attend a TSW Conference

TSW offers extensive insight and actionable takeaways for those in the product management community. Learn more about how born-in-the-cloud companies, and those undergoing business model transformation, can benefit from case studies and other exclusive TSIA data.

Conference highlights include:

  • Driving XaaS cultural and skills shift
  • Case studies on the business transition journey from license to subscription
  • The role of segmentation in product design
Laura Fay speaking at our Conference

Experience Our Community

Join our community of XaaS product management leaders.

Laura Fay, Product Management Expert
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Meet Our XaaS Product Management Research Expert

Laura Fay is TSIA’s vice president of XaaS product management research. She is a technology industry veteran with over 30 years' experience driving business growth in the enterprise software industry via leadership roles in Product Management, General Management, Product Development, and Customer Success.

Learn more about Laura.


XaaS Product Management Advisory Board

This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.


Kris Reid
VP, Product Management


Amy Bunzsel
SVP, Design & Creation Products

JDA Software

Mark Nordick
SVP, JDA Cloud


Kailem Anderson
VP, Product Management, Software Services