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The customer consumption model is constantly changing, is your Product Management organization keeping up?
At TSIA, the XaaS Product Management research and advisory practice is dedicated to best practices for product management teams to accelerate the success of the as-a-service business model.
Achieving growth and scale in an as-a-service (XaaS) business, is enabled by from designing and pricing ‘complete offers’ that helps customers achieve specific outcomes and affecting a go-to-market model that prescriptively and cost-effectively drives sales, adoption, expansion, and renewal.
What is an effective revenue mix for scalable XaaS growth and profitability?
What's the optimal segmentation model for achieving offer-market-fit for XaaS offers? Does your segmentation model optimize for business profitability?
What is the design methodology for successful XaaS offers? How do I achieve optimal offer-market fit? What are the best practices for crafting complete offers?
What are the best XaaS pricing strategies? What are the best practices for pricing governance?
What product experiences accelerate adoption and recurring revenue growth?
What product analytics are needed to capture the total customer experience and activity?
What are the proven methods to lower the high customer acquisition costs (CAC) for XaaS offers?
What are best practices for a scalable and continuously iterative XaaS portfolio lifecycle management process?
What are the effective methods for customer transition from perpetual to as-a-service contracts and from on-prem to cloud deployments?
What methods drive XaaS Product Management behaviors and accelerate success for XaaS offers?
What is the remit of the XaaS Product Management function? What is the optimal XaaS Product Management organizational design?
What are the supporting tools and technology for effectively managing the product management flow of work?
What cross functional handshakes must Product Management have to accelerate the success of their subscription offers?
Innovative Environments
This Datapoint looks at how innovation is measured and asks the question: Do you consider your business a learning organization?
Changing Value Propositions
This report looks at how value propositions are expected to change due to COVID-19.
Strategic Planning for Post-Pandemic Advantage
A look at the long-term viability of post-pandemic pricing and customer engagement actions.
TSIA XaaS Product Management Benchmarking
This report explains the critical role the TSIA XaaS Product Management Benchmark process can play in driving organizational transformation.
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XaaS Lifecycle Management
Insights on the technology industry's lifecycle management processes and effectively supporting and fueling the recurring revenue business model.
Products Offers Pricing in a Post COVID 19 World
This TSIA webinar will reveal the impact of COVID-19 on the product industry and outline strategies for future success.
2020 XaaS Product and Analytics Study - Key Findings
This document reports some of the key findings from the 2020 XaaS Product and Analytics study.
Slides | Portfolio Strategies for the Digital Age
Get data on changing markets, recent opportunistic offer practices, and portfolio investment and lifecycle management practices and explore.
Portfolio Strategies for the Digital Age
As the world evolves to new norms in a post pandemic world, it's time for tech companies to revaluate their actions.
The State of XaaS Product Management 2020
Join us for this 45-minute webinar and learn how your product management organization must transform for success in these uncertain times.
The State of XaaS Product Management: 2020
Learn what is trending within product management teams pursuing XaaS models, including optimal practices and critical capabilities.
COVID-19 Impacts: Community Exchange with Product Management Leaders
product management, product manager, product strategy, covid-19 business impact
TSIA conferences offer extensive insight and actionable takeaways for those in the product management community. Learn more about how born-in-the-cloud companies, and those undergoing business model transformation, can benefit from case studies and other exclusive TSIA data.
Example conference topics include:
Laura Fay is the vice president and managing director of offers research and advisory for TSIA. She also serves as TSIA’s vice president of XaaS product management research. Laura is a technology industry veteran with over 30 years' experience driving business growth in the enterprise technology industry via leadership roles in product management, general management, product development, and customer success.
Learn more about Laura.
This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.
Kailem Anderson VP, Product Management, Software Services
Gary Bobb VP & GM Global Services - CCS
Shane Paladin President Services
Nancy Mattenberger Executive VP & Global Chief Customer Officer
See the impact TSIA is making on the tech industry by helping Product Management organizations improve their performance.