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The customer consumption model is constantly changing, is your Product Management organization keeping up? Achieving growth, scalability, and profitability in an as-a-service (XaaS) business, comes from delivering a complete solution that helps customers achieve specific outcomes and affecting a go-to-market model that cost-effectively drives sales, adoption, growth, and renewal. At TSIA, we have a research and advisory practice dedicated to the evolution of SaaS product management and other as-a-service trends and best practices which we call “XaaS Product Management.” TSIA membership includes data-driven insights, peer learning opportunities, detailed analysis of XaaS Product Management metrics and more.
What is an effective revenue mix for scalable XaaS growth and profitability?
What's the optimal segmentation model for designing XaaS offers?
What is the design methodology for successful XaaS offers? How do I achieve optimal offer-market fit? What are the best practices for crafting whole offers? What are the processes for managing the XaaS offer through the lifecycle?
What are the best XaaS pricing strategies? What are the best practices for pricing governance?
What product experiences accelerate adoption and expansion?
What product analytics are needed to capture the total customer experience?
What are the proven methods to lower the high customer acquisition costs (CAC) for XaaS offers?
What are the effective methods for customer transition to XaaS contracts and deployments?
What methods drive XaaS Product Management behaviors and accelerate success for XaaS offers?
What is the remit of the XaaS Product Management function? What is the optimal XaaS Product Management organizational design? Is the supporting operations team appropriately sized and designed for the PM team effectiveness?
What are the supporting tools and technology for effectively managing the product management flow of work?
What cross functional handshakes must Product Management have to best fuel in-market success of their subscription offers?
The State of XaaS Product Management 2020
Join us for this 45-minute webinar and learn how your product management organization must transform for success in these uncertain times.
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2020 XaaS Product & Analytics - Key Study Findings
This report summarizes the results from the 2019 XaaS Offer and Pricing Design research study.
The State of XaaS Product Management: 2020
Learn what is trending within product management teams pursuing XaaS models, including optimal practices and critical capabilities.
Executive Summary: XaaS Product Management Year in Review 2019
xaas offer development, xaas pricing, products, analytics
Monitoring In-Market Performance of XaaS Offers
xaas success metrics
Is Your XaaS Solution Built for Renewability?
Learn how to develop a valuable offer that will ensure renewal, and get actionable takeaways to implement with your team.
Rate Your XaaS Solution's LAER Efficiency
This report provides a tool for assessing the LAER efficiency of your product, the offers, the pricing and dependent practices.
LAER Efficiency: Foundation For Successful XaaS Solutions
This paper introduces the LAER framework and offers a insight into its maturity, its challenges, and how product management intervention is essential.
Accelerate the Path to LAER Efficiency
A review of the customer and engagement requirements driving scalable and profitable XaaS solution design.
The Essential Handshake between Customer Success and Product Management
This report documents the first three first steps that should characterize any product management partnership with customer success.
The Product Management and Customer Success Handshake
report the findings from the Product Management - Customer Success Handshake
Monetizing Data & Analytics
Join this webinar to discover how suppliers are leveraging the opportunity to monetize data.
TSW offers extensive insight and actionable takeaways for those in the product management community. Learn more about how born-in-the-cloud companies, and those undergoing business model transformation, can benefit from case studies and other exclusive TSIA data.
Conference highlights include:
Laura Fay is the vice president and managing director of offers research and advisory for TSIA. She also serves as TSIA’s vice president of XaaS product management research. Laura is a technology industry veteran with over 30 years' experience driving business growth in the enterprise technology industry via leadership roles in product management, general management, product development, and customer success.
Learn more about Laura.
This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.
Kris Reid VP, Product Management
Amy Bunzsel SVP, Design & Creation Products
Mark Nordick SVP, Blue Yonder Cloud
Kailem Anderson VP, Product Management, Software Services