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Home > Research Practice
Get targeted, rapid enablement with our XaaS Product Management advisory and turn industry insights into business results.
Know where you stand in comparison to your peers and discover your potential.
Get the right data in the right hands at the right time with insights from the latest XaaS Product Management research.
It's really important to me that Blackbaud is a part of the product management research discipline with TSIA because there's so much great research that's coming out right now, not only for all of our customer success and sales and renewal functions, but how critical product is to how we think about bringing value to market.
"The State of XaaS Product Management" is an annual report documenting current XaaS/SaaS product management trends and disruptions.
This year's report reviews:
The State of the Product Management Customer Success Handshake
A strong customer success and product handshake is essential for customer value realization. Join us for TSIA's insights on this important topic.
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Product Management–Customer Success Operational Maturity Model
How to assess where companies are on the product management–customer success operational maturity curve and steps to mature inter-team engagement.
LAER Efficiency
This paper introduces the LAER framework and offers a insight into its maturity, its challenges, and how product management intervention is essential.
The State of XaaS Product Management 2022
Discover top challenges facing product management in 2022, and learn strategies to put your business on track for a sustainable growth trajectory.
The Pillars of Pricing Power: XaaS Monetization Series
This paper defines pricing power and why it is important in XaaS businesses. Includes building blocks and results and plays to improve it.
Price Design: XaaS Monetization Series
This paper on XaaS monetization reviews unit economics, pricing models, pricing anchors, setting price points, impact of price transparency.
Creating Tangible Value That Customers Are Willing to Pay For
Report to create tangible value, value creation, and willingness to pay.
TSIA XaaS Product Management Benchmarking
This report explains the critical role the TSIA XaaS Product Management Benchmark process can play in driving organizational transformation.
7 Pricing Pitfalls and How to Avoid Them
This report chronicles a number pricing mistakes and pricing pitfalls to avoid.
DocuSign’s Customer Success and Product Management Handshake: A Case Study
DocuSign's product and customer success handshake case study.
Organizing and Incentivizing for Product Led Growth
This paper offers frameworks and examples to support the organization and related incentive decisions made when establishing a product first strategy.
Platform Technologies and Business Models: Survey Findings & Insights
The report outlines the industry practices identified in the 2021 Technology Platform Survey.
TSIA conferences offer extensive insight and actionable takeaways for those in the product management community. Learn more about how born-in-the-cloud companies and those undergoing business model transformation can benefit from case studies and other exclusive TSIA data.
Example conference topics include:
Laura Fay is the vice president & managing director of offers research and advisory for TSIA. Laura is a technology industry veteran with over 30 years of experience driving business growth in the technology industry via leadership roles in product management, general management, product development, and customer success.
Whether your company is still trying to answer the question, “How do we create a profitable XaaS offer?” or you’re needing to accelerate the growth of your current XaaS offers, TSIA can help you and your team drive profitable growth and revenue.