XaaS Product Management


Get XaaS Product Management Best Practices and Advisory with TSIA

The customer consumption model is constantly changing, is your Product Management organization keeping up? Achieving growth, scalability, and profitability in an as-a-service (XaaS) business, comes from delivering a complete solution that helps customers achieve specific outcomes and affecting a go-to-market model that cost-effectively drives sales, adoption, growth, and renewal. At TSIA, we have a research and advisory practice dedicated to the evolution of SaaS product management and other as-a-service trends and best practices which we call “XaaS Product Management.” TSIA membership includes data-driven insights, peer learning opportunities, detailed analysis of XaaS Product Management metrics and more.

Top XaaS Product Management Challenges

Here’s a look at the top business challenges we’re currently helping our XaaS Product Management members across the globe solve:

Defining effective revenue mix for scalable XaaS growth and profitability
Creating the optimal segmentation model for designing SaaS and other as-a-service offers
Optimizing the XaaS offer life cycle
Developing the best XaaS pricing strategies


Expand to see more business challenges we can help you solve+

Experience Our XaaS Product Management Research

Get a glimpse into our vault of board-ready data insight and thought leadership in XaaS Product Management.

April 22

The State of XaaS Product Management 2020

Join us for this 45-minute webinar and learn how your product management organization must transform for success in these uncertain times.

Data View

2020 XaaS Product & Analytics - Key Study Findings

This report summarizes the results from the 2019 XaaS Offer and Pricing Design research study.

Research Report

The State of XaaS Product Management: 2020

Learn what is trending within product management teams pursuing XaaS models, including optimal practices and critical capabilities.

Data View

Executive Summary: XaaS Product Management Year in Review 2019

xaas offer development, xaas pricing, products, analytics

Data View

Monitoring In-Market Performance of XaaS Offers

xaas success metrics


Is Your XaaS Solution Built for Renewability?

Learn how to develop a valuable offer that will ensure renewal, and get actionable takeaways to implement with your team.

Research Report

Rate Your XaaS Solution's LAER Efficiency

This report provides a tool for assessing the LAER efficiency of your product, the offers, the pricing and dependent practices.

Research Report

LAER Efficiency: Foundation For Successful XaaS Solutions

This paper introduces the LAER framework and offers a insight into its maturity, its challenges, and how product management intervention is essential.

Research Report

Accelerate the Path to LAER Efficiency

A  review of the customer and engagement requirements driving scalable and profitable XaaS solution design.

Research Report

The Essential Handshake between Customer Success and Product Management

This report documents the first three first steps that should characterize any product management partnership with customer success.

Data View

The Product Management and Customer Success Handshake

report the findings from the Product Management - Customer Success Handshake


Monetizing Data & Analytics

Join this webinar to discover how suppliers are leveraging the opportunity to monetize data.


Attend a TSW Conference

TSW offers extensive insight and actionable takeaways for those in the product management community. Learn more about how born-in-the-cloud companies, and those undergoing business model transformation, can benefit from case studies and other exclusive TSIA data.

Conference highlights include:

  • Driving XaaS cultural and skills shift
  • Case studies on the business transition journey from license to subscription
  • The role of segmentation in product design
Laura Fay speaking at our Conference

Experience Our Community

Join our community of XaaS product management leaders.

Laura Fay, Product Management Expert
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Meet Our XaaS Product Management Research Expert

Laura Fay is the vice president and managing director of offers research and advisory for TSIA. She also serves as TSIA’s vice president of XaaS product management research. Laura is a technology industry veteran with over 30 years' experience driving business growth in the enterprise technology industry via leadership roles in product management, general management, product development, and customer success.

Learn more about Laura.


XaaS Product Management Advisory Board

This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.


Kris Reid
VP, Product Management


Amy Bunzsel
SVP, Design & Creation Products

Blue Yonder

Mark Nordick
SVP, Blue Yonder Cloud


Kailem Anderson
VP, Product Management, Software Services