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XaaS Product Management


 
 

Get XaaS Product Management Best Practices and Advisory with TSIA

The customer consumption model is constantly changing, is your Product Management organization keeping up?

At TSIA, the XaaS Product Management research and advisory practice is dedicated to best practices for product management teams to accelerate the success of the as-a-service business model.

Achieving growth and scale in an as-a-service (XaaS) business, is enabled by from designing and pricing ‘complete offers’ that helps customers achieve specific outcomes and affecting a go-to-market model that prescriptively and cost-effectively drives sales, adoption,
expansion, and renewal.

Top XaaS Product Management Challenges

Here’s a look at the top business challenges we’re currently helping our members across the globe solve:

XaaS portfolio investment strategies
Design methodology for effective XaaS offers
Developing optimal XaaS pricing
Prescriptive product engineering that drives user adoption
Fit for purpose XaaS lifecycle management process

 

Expand to see more business challenges we can help you solve+
 

TSIA Can Help

Whether your company is still trying to answer the question, “How do we create a profitable XaaS offer?” or you’re part of a mature product management organization, TSIA can help you and your team drive profitable growth and revenue.

Experience Our XaaS Product Management Research

Get a glimpse into our vault of board-ready data insight and thought leadership in XaaS Product Management.

Webinar
June 30

Product Led Growth: Myths and Realities

Discover the difference between product led growth strategy myths and truths in this interactive session.

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Data View

Product Practices Driving Adoption: Research Findings

This document reports key research findings on the topic of product management practices that drive adoption. 

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The 2021 State of XaaS Product Management

Learn how product management is leading the way in XaaS transformation and see what the research tells us about growing scalable XaaS offers.

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Recommended Practice

Willingness to Pay

How solution attributes, value drivers, and next best alternatives translate into willingness to pay a particular price point for a solution.

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Research Report

The State of XaaS Product Management: 2021

Annual report documenting major trends and disruptions in XaaS product management and highlighting the research plan for 2021.

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Increasing Revenue Improving Product Experiences with Customer Behavior Analysis

Join us to learn how to increase revenue and improve product experiences with customer behavior analysis.

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Data View

XaaS Product Management Research and Advisory: 2020 Annual Reference

Summary of the XaaS Product Management research practice's key topics in the calendar year 2020.

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Research Report

The Alchemy of Compelling XaaS Offers

Mastering compelling XaaS offers to drive customer value realization, revenue growth, and business scale.

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Research Report

Price Design

This paper on XaaS monetization reviews unit economics, pricing models, pricing anchors, setting price points, impact of price transparency.

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Research Report

Organizing for Compelling XaaS Portfolio Design

How to organize for XaaS offer development and portfolio design.

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Innovations in Value Creation

In this webinar, leaders from Dell and Cytivia share the what, why, and how of their innovation and the results they achieved.

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Data View

Innovative Environments

This Datapoint looks at how innovation is measured and asks the question: Do you consider your business a learning organization?

 
 
 
 

Attend a TSIA Conference

TSIA conferences offer extensive insight and actionable takeaways for those in the product management community. Learn more about how born-in-the-cloud companies, and those undergoing business model transformation, can benefit from case studies and other exclusive TSIA data.

Example conference topics include:

  • Driving XaaS cultural and skills shift
  • Case studies on the business transition journey from license to subscription
  • The role of segmentation in product design
 
Laura Fay speaking at our Conference
 

Experience Our Community

Join our community of XaaS product management leaders.

 
 
Laura Fay, Product Management Expert
 
 
 
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Meet Our XaaS Product Management Research Expert

Laura Fay is the vice president and managing director of offers research and advisory for TSIA. She also serves as TSIA’s vice president of XaaS product management research. Laura is a technology industry veteran with over 30 years' experience driving business growth in the enterprise technology industry via leadership roles in product management, general management, product development, and customer success.

Learn more about Laura.

 

XaaS Product Management Advisory Board

This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.

Ciena

Kailem Anderson
VP, Product Management, Software Services

ServiceNow

Tracy Laird
Sr. Director ITSM Product Management

Blackbaud

Meredith Johnson
VP, Product Management

Dell Technologies

Alex Barretto
Senior VP, Dell Technology Services Strategic Planning and Technology

 

TSIA Member Outcomes

Achieving growth, scalability, and profitability in an as-a-service (XaaS) business.

See the impact TSIA is making on the tech industry by helping Product Management organizations improve their performance.