XaaS Product Management

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Get XaaS Product Management Best Practices and Advisory with TSIA

The customer consumption model is constantly changing, is your Product Management organization keeping up?

At TSIA, the XaaS Product Management research and advisory practice is dedicated to best practices for product management teams to accelerate the success of the as-a-service business model.

Achieving growth and scale in an as-a-service (XaaS) business, is enabled by from designing and pricing ‘complete offers’ that helps customers achieve specific outcomes and affecting a go-to-market model that prescriptively and cost-effectively drives sales, adoption,
expansion, and renewal.

Top XaaS Product Management Challenges

Here’s a look at the top business challenges we’re currently helping our members across the globe solve:

XaaS portfolio investment strategies

Design methodology for effective XaaS offers

Developing optimal XaaS pricing

Prescriptive product engineering that drives user adoption

Fit for purpose XaaS lifecycle management process

Expand to see more business challenges we can help you solve+

Setting the Target Economic Engine

What is an effective revenue mix for scalable XaaS growth and profitability?

Market Segmentation

What's the optimal segmentation model for achieving offer-market-fit for XaaS offers? Does your segmentation model optimize for business profitability?

Define Compelling XaaS Offers

What are the best methodologies for designing profitable XaaS offer portfolios? What are the key attributes of profitable XaaS offers? How do you create tangible value? What are proven XaaS offer governance practices?

Craft and Optimize XaaS Pricing

What are the best XaaS pricing strategies? What are the best practices for pricing governance?

Product Experiences that Accelerate Adoption

What product experiences accelerate adoption and recurring revenue growth?

Effective Customer Activity Measurement

What product analytics are needed to capture the total customer experience and activity?

Lowering the Cost of Sales for XaaS Offers

What are the proven methods to lower the high customer acquisition costs (CAC) for XaaS offers?

XaaS Portfolio Lifecycle Management

What are best practices for a scalable and continuously iterative XaaS portfolio lifecycle management process?

Transition Customers to the XaaS Model

What are the effective methods for customer transition from perpetual to as-a-service contracts and from on-prem to cloud deployments?

XaaS Product Management Goals & Objectives

What methods drive XaaS Product Management behaviors and accelerate success for XaaS offers?

XaaS Product Management Organizational Design

What is the remit of the XaaS Product Management function? What is the optimal XaaS Product Management organizational design?

Product Management Technology Stack

What are the supporting tools and technology for effectively managing the product management flow of work?

Essential Cross Organizational RACI Handshakes

What cross functional handshakes must Product Management have to accelerate success of their recurring revenue offers?

TSIA Can Help

Whether your company is still trying to answer the question, “How do we create a profitable XaaS offer?” or you’re part of a mature product management organization, TSIA can help you and your team drive profitable growth and revenue.

Experience Our XaaS Product Management Research

Get a glimpse into our vault of board-ready data insight and thought leadership in XaaS Product Management.

Research Report

7 Pricing Pitfalls and How to Avoid Them

This report chronicles a number pricing mistakes and pricing pitfalls to avoid.

Developing LAER Aware Product Roadmaps

Learn how to align and leverage LAER Aware product roadmaps to maximize organizational success and growth.

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Research Report

Product Management Role Descriptions

This document provides a high-level overview of the technology industry product management job roles.

Product Led Growth: Myths and Realities

Discover the difference between product led growth strategy myths and truths in this interactive session.

Research Report

Is Product-Led Growth Applicable to Your Business?

This report addresses the myths and realities of a product-led growth strategy.

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Research Report

Product-Led Growth: Case Examples

This document outlines over 20 illustrated practice examples where the product engagement plays a leading role in the business growth strategy.

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Data View

Product Practices Driving Adoption: Research Findings

This document reports key research findings on the topic of product management practices that drive adoption.

The 2021 State of XaaS Product Management

Learn how product management is leading the way in XaaS transformation and see what the research tells us about growing scalable XaaS offers.

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The State of XaaS Product Management: 2021

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Increasing Revenue Improving Product Experiences with Customer Behavior Analysis

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XaaS Product Management Research and Advisory: 2020 Annual Reference

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Attend a TSIA Conference

TSIA conferences offer extensive insight and actionable takeaways for those in the product management community. Learn more about how born-in-the-cloud companies, and those undergoing business model transformation, can benefit from case studies and other exclusive TSIA data.

Example conference topics include:

Driving XaaS cultural and skills shift
Case studies on the business transition journey from license to subscription
The role of segmentation in product design

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Experience Our Community

Join our community of XaaS product management leaders.

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Meet Our XaaS Product Management Research Executive

This expert research executive heads up our XaaS product management research practice.