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TSIA’s XaaS Channel Optimization research practice offers executive peer exchange and unbiased, data-driven advisory for channel and partner leaders to evolve their partner models and drive new as-a-service revenue growth.
XaaS stands for “technology-as-a-service,” where the “X” is a placeholder for anything you want it to be, such as Software-as-a-Service (SaaS). XaaS embodies anything with embedded technology that’s offered to the market on a subscription basis.
What are best practices for designing a channel strategy to achieve both balance and clarity for direct and indirect sellers?
What are best practices for creating and infusing programs to enable partners to deliver new value capabilities to surround XaaS offerings?
What are the optimal roles for direct versus channel routes in delivery across various customer segments, geographies and XaaS offering types? How to orchestrate roles with minimal channel conflict.
What are best practices for developing compensation models for the channel to sell, upsell, and renew XaaS offers?
What are next generation KPIs for evaluating partners selling and delivering XaaS offers? What are best practices for incentivizing partners to sell, drive adoption, expand and renew technology offers?
What are best practices for providing partner tools, portals and marketplaces to support the XaaS ecosystem?
How can automation (robotic process automation, or RPA) and analytics (artificial intelligence, or AI) be utilized for proactive insights, channel bundles to accelerate revenue, and automated renewals of XaaS?
What intellectual property (IP) and services can partners build and sell to make up the revenue gap between perpetual and the shift to subscription?
Whether you’re just starting to create your strategy around how to engineer your channel partners into your as-a-service go-to-market strategy, or you are working on more advanced initiatives around driving adoption, cross-sell, upsell, and renewal, TSIA membership can provide you with the research, advisory, and network you need to drive success with your channel partners.
TSIA’s XaaS Channel Optimization research covers topics like best practices for channel partner business models, channel partner strategy, channel partner enablement, changes in the partner go-to-market motions to support XaaS, and more.
The State of XaaS Partner Channel Optimization 2022
Join us to learn four steps to assure a successful XaaS transition for partners, which step partners are struggling with, and how vendors can help.
The State of XaaS Partner Channel Optimization: 2022
This report gives practical steps and advice based on TSIA’s research to help partners drive successful XaaS transformations.
The Evolution of the Distributor in an XaaS World
Fireside chat on the migration from sales of traditional products and perpetual licenses to consumption and cloud based “as-a-Service” subscriptions.
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Service Provider Resellers Insights
Global research report of small service provider reseller partners, their growth plans, and challenges and needs of vendors and distributor partners.
Effectiveness of Partner Sales and Marketing Investments for XaaS
A look at which investments vendor companies are making that will drive XaaS revenue growth and customer lifetime value with and through partners.
Moving from Traditional Partner Programs to Partner Success with XaaS
Join the discussion on the migration of partner programs and enablement to help partners financially thrive in XaaS.
Virtual Summit: Energizing the Full LAER Lifecycle Through Partners
Get insights into concrete and proven steps you can take to drive partner-driven incremental revenue and overall growth for your company – right now.
Partner Inclusion: Generating Action Towards Equity in the Partner Ecosystem
Join this session to hear about the strategy and steps you can take within your own organization to drive equity within the partner ecosystem.
Outcome Selling with Partners Survey Readout
TSIA member survey to determine how companies selling technology subscriptions through partners are progressing on an outcome sales approach.
Best Practices for Selling XaaS Offers through the Channel
This paper focuses on best practices related to selling XaaS offers with the channel.
The Hot Spots for the Partner Channel XaaS Evolution in 2021
In this state of XaaS Partner Channel Optimization webinar, we’ll discuss new ways vendors are leaning on partners to deliver more value to customers.
The State of XaaS Partner Channel Optimization 2021
The impact of value realization and business outcomes sales and adoption approaches that vendors leverage with their partner channel ecosystem.
TSIA conferences offer extensive insight and actionable takeaways for those in the partner and channel community.
You’ll find sessions focused on:
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Global Head of Partners
VP, Worldwide Channel Sales
SVP, Alliances & Channels EMEA & LATAM
SVP, Global Partner Ecosystem
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