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Steve Frost

VP & Managing Director, Revenue Research and Advisory

Steve Frost is the vice president and managing director of revenue research and advisory for TSIA. He also serves TSIA’s vice president of expand selling research. Steve helps member companies grow their services, subscription, and XaaS revenue by optimizing their practices for growth throughout the customer lifecycle.

Steve Frost

Steve Frost Talks About Expand Selling

How TSIA Advisory Works With You

Strategic Advisory graphic

Top Expand Selling Advisory Engagements

  • LAER – The Roadmap for Efficient Growth
  • The 5 Levers of Transformation for XaaS Go-To-Market
  • Engaging Services and Customer Success in the Sales Process
  • Grow Your Own Food: How Services Executives Can Use the Resources They Already Control to Hit Their Bookings and Profit Targets
  • Journey to LAER Efficiency
  • Grow Services Revenue with Existing Customers
  • Transforming How You Sell to Existing Customers

Research and Webinars

Check out the most recent Expand Selling resources.

February 10

Customers Wont Grow Themselves The State of Expand Selling 2021

Join us to learn how to efficiently grow revenue with your existing customers.


Driving Subscription Upsell and Cross-Sell Through Channel Partners

Join us to learn how to move your channel into a lifecycle sales cadence to drive more recurring revenue off your base of ARR.

Research Report

Expand and Renew

This report looks at how to maintain and grow revenue without additional sales and marketing budgets.


Re Start Your Growth Engines XaaS Your Existing Customers

Create a strategy to migrate your subscription models by leading existing customers to new offerings, while also building ongoing profitable growth.

Data View

Services-Generated Leads

TSIA DataPoint that looks at the effect of services-generated leads.


No Letter in LAER Stands Alone

In this TSIA webinar, you’ll learn how LAER efficiency results in cost-efficient revenue growth.

White Papers

Survival Guide for Renewing Recurring Revenue in the COVID-19 Economic Crisis

In this paper we discuss the implications of discounts on ARR and their impact on a company over a long period of time.

Research Report

Slides | Re-Start Your Growth Engines: XaaS and Your Existing Customers

Discover how to achieve profitable growth in XaaS and Subscription models by driving more revenue from existing customers.


Expand Selling | Re-Start Your Growth Engines: XaaS and Your Existing Customers

The COVID-19 crisis will only intensify two of the most prominent trends in the tech industry: The movement to XaaS offerings and the need to drive . . .


Re Start Your Growth Engines XaaS and Your Existing Customers 1

This sessions focus is on the cross-functional efforts required to grow existing customers in XaaS.

Research Report

Who Should Own Renewals?

A framework for renewing existing customers and growing recurring revenue streams in an economic downturn.

White Papers

The COVID-19 To-Do List for Revenue Leaders

A current and future checklist for revenue leaders for managing a crisis.