Steve Frost

VP & Managing Director, Revenue Research and Advisory

Steve Frost is the vice president and managing director of revenue research and advisory for TSIA. He also serves TSIA’s vice president of expand selling research. Steve helps member companies grow their services, subscription, and XaaS revenue by optimizing their practices for growth throughout the customer lifecycle.



Steve Frost

Steve Frost Talks About Expand Selling

Strategic Services Journey Map

Top Expand Selling Strategic Services Engagements

  • Create a Systematic Expand Selling Program
  • Building a Successful Expand Selling Lead Generation Program
 
 

See What I'm Up To

Check out the most recent expand selling resources.


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TSIA Virtual Summit: Transforming your Customer Engagement Model for Growth

Join us for this 2.5 hour virtual summit to ask your questions live, about COVID-19 and get insight into improving adoption, expansion, and renewal.

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A New Approach to Customer Growth: The State of Expand Selling 2020

Join us and learn how to optimize profitable XaaS growth through partnership between sales, marketing, and services.

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Research Report

A New Approach to Customer Growth

The reexamination of the people, processes, and technologies that go into growing existing customers are the subjects covered in this paper.

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Research Report

How Support Services Can Safely Help Sales

A primer on how support services can safely help sales, their customers, and themselves, while helping the organization grow revenues.

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Data-Driven Selling: A Different Approach

Learn how to change customer discussions from a sales pitch to advice from a trusted advisor.

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Research Report

Data-Driven Selling (Abridged)

This paper offers ideas on how to leverage customer data by turning it into account intelligence, allowing for cost-effective revenue growth.

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Research Report

Data-Driven Selling

This paper is designed to help you leverage the customer data you’re already collecting by turning it into account intelligence.

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Expand and Renew: How Do You Harmonize the Two?

Get an overview of how to structure the sales motions to ensure your customers renew and grow their relationship with you.

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Research Report

2017 Expand Selling Upsell and Cross-Sell Survey Results and Key Findings

This publication articulates the findings from the 2017 Expand Selling Upsell and Cross-Sell survey.

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The State of Expand Selling 2019

Learn how to grow customer spend, find new service opportunities, and utilize current resources to drive new revenue with existing customers.

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Research Report

How to Find, Package, and Close New Service Opportunities with Existing Customer

How to grow service revenue from existing customers without investing heavily in additional sales and marketing resources.

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Research Report

TSIA Case Study: The Power of the “Uptell” (Abridged)

Abridged case study of how Microsoft's "Achieve More" program led to better customer outcomes and increased revenue.