Steve Frost

VP, Expand Selling Research

Steve Frost is the vice president of expand selling research for TSIA. In this role, Steve helps member companies understand and implement new sales approaches that are both helpful and contextual to their customers, as well as utilize Services touchpoints to drive new leads, increase revenue, and provide better customer outcomes.



Steve Frost

Steve Frost Talks About Expand Selling

 
Strategic Services Journey Map

Top Expand Selling Strategic Services Engagements

  • Create a Systematic Expand Selling Program
  • Building a Successful Expand Selling Lead Generation Program
 
 

See What I'm Up To

Check out the most recent expand selling resources.


video-icon

Expand and Renew: How Do You Harmonize the Two?

Get an overview of how to structure the sales motions to ensure your customers renew and grow their relationship with you.

documents-icon
Research Report

2017 Expand Selling Upsell and Cross-Sell Survey Results and Key Findings

This publication articulates the findings from the 2017 Expand Selling Upsell and Cross-Sell survey.

video-icon

The State of Expand Selling 2019

Learn how to grow customer spend, find new service opportunities, and utilize current resources to drive new revenue with existing customers.

documents-icon
Research Report

How to Find, Package, and Close New Service Opportunities with Existing Customer

How to grow service revenue from existing customers without investing heavily in additional sales and marketing resources.

documents-icon
Research Report

TSIA Case Study: The Power of the “Uptell” (Abridged)

Abridged case study of how Microsoft's "Achieve More" program led to better customer outcomes and increased revenue.

documents-icon
Research Report

The State of Expand Selling: 2019

Key emerging concepts and practices around engaging services and customer success teams in the sales process for cost-effective customer growth.

documents-icon
Research Report

TSIA Case Study: The Power of the “Uptell”

Microsoft’s “Achieve More” program that led to lower churn rates, higher customer satisfaction, better customer outcomes, and increased revenue.

video-icon

Chatbots for B2B Lead Generation: How to Deliver Conversations at Scale

Learn how modern conversational chatbots can help companies engage prospects with personalized, contextual information at scale.

documents-icon
Research Report

Account Intelligence for Customer Growth

This report offers valuable insights into where to focus your time and resources around analytics, customer data, and account intelligence.

video-icon

How to Find Leads for Services

Join us for this 30-minute webinar to discuss best practices for involving Services in the Sales process.

video-icon

A 30-Minute Crash Course on the World of Sales

To work effectively with your Sales teams, it’s imperative to understand their mindset, culture, and language. Get your 30-minute crash course.

documents-icon
Research Report

Expand Selling for Education Services

How to turn interactions between instructors and customers into leads and actionable insights for sales, benefiting your company and the customer.