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Steve Frost
VP & Managing Director, Revenue Research and Advisory
Steve Frost is the vice president and managing director of revenue research and advisory for TSIA. He also leads TSIA’s CRO Council, a research and data-based community for Chief Revenue Officers and Senior Executives focused on growing XaaS revenue across the customer lifecycle. Steve helps member companies grow their services, subscription, and XaaS revenue by optimizing their practices for growth throughout the customer lifecycle.
Steve Frost is the vice president and managing director of revenue research and advisory for TSIA. He also leads TSIA’s CRO Council, a research and data-based community for Chief Revenue Officers and Senior Executives focused on growing XaaS revenue across the customer lifecycle. Steve helps member companies grow their services, subscription, and XaaS revenue by optimizing their practices for growth throughout the customer lifecycle.
Throughout his career, Steve has held various leadership and business development roles for both large organizations and startups, and has been directly responsible for more than $750 million in revenue. Prior to TSIA, Steve has been involved in many different facets of the technology industry. Steve began his career at Netscape in the mid-90’s before moving on to lead the North American inside sales team at managed services pioneer Loudcloud.
He was one of the first 700 employees at Google, where he was directly responsible for developing the first-ever strategic partnerships between Google and major telecommunications companies including Comcast, Verizon, AT&T, and Sprint. More recently, he helped startup companies define their go-to-market strategy and business development tactics.
Steve frequently writes about these topics on the TSIA blog on the topics of revenue optimization, customer lifecycle revenue growth, outcome-based selling, subscription sales, delivering customer outcomes, and X-as-a-Service (XaaS) transformation.
Top CRO Council Advisory Engagements
- The State of XaaS Sales and Revenue Optimization
- LAER and the 7 Levers of Go-To-Market Transformation
- Interactive Strategy Review
- Grow Services Revenue with Existing Customers
- The Roles and Responsibilities of Revenue Growth
- The Future of Selling and the Role of Sales in the XaaS Transformation
- The Sprint to Subscription: What it Means for Your Business
- An Introduction to Outcome-Based Sales and Engagement
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