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Steve Frost

VP & Managing Director, Revenue Research and Advisory

Steve Frost is the vice president and managing director of revenue research and advisory for TSIA. He also serves TSIA’s vice president of expand selling research. Steve helps member companies grow their services, subscription, and XaaS revenue by optimizing their practices for growth throughout the customer lifecycle.

Steve Frost

Steve Frost Talks About Expand Selling

How TSIA Advisory Works With You

Strategic Advisory graphic

Top Expand Selling Advisory Engagements

  • LAER – The Roadmap for Efficient Growth
  • The 5 Levers of Transformation for XaaS Go-To-Market
  • Engaging Services and Customer Success in the Sales Process
  • Grow Your Own Food: How Services Executives Can Use the Resources They Already Control to Hit Their Bookings and Profit Targets
  • Journey to LAER Efficiency
  • Grow Services Revenue with Existing Customers
  • Transforming How You Sell to Existing Customers

See What I'm Up To

Check out the most recent expand selling resources.


Re Start Your Growth Engines XaaS Your Existing Customers

Create a strategy to migrate your subscription models by leading existing customers to new offerings, while also building ongoing profitable growth.

Data View

Services-Generated Leads

TSIA DataPoint that looks at the effect of services-generated leads.


No Letter in LAER Stands Alone

In this TSIA webinar, you’ll learn how LAER efficiency results in cost-efficient revenue growth.

Research Report

Slides | Re-Start Your Growth Engines: XaaS and Your Existing Customers

Discover how to achieve profitable growth in XaaS and Subscription models by driving more revenue from existing customers.


Re Start Your Growth Engines XaaS and Your Existing Customers 1

This sessions focus is on the cross-functional efforts required to grow existing customers in XaaS.

White Papers

The COVID-19 To-Do List for Revenue Leaders

A current and future checklist for revenue leaders for managing a crisis.


TSIA Virtual Summit: Transforming your Customer Engagement Model for Growth

Join us for this 2.5 hour virtual summit to ask your questions live, about COVID-19 and get insight into improving adoption, expansion, and renewal.


A New Approach to Customer Growth: The State of Expand Selling 2020

Join us and learn how to optimize profitable XaaS growth through partnership between sales, marketing, and services.

Research Report

A New Approach to Customer Growth

The reexamination of the people, processes, and technologies that go into growing existing customers are the subjects covered in this paper.

Research Report

How Support Services Can Safely Help Sales

A primer on how support services can safely help sales, their customers, and themselves, while helping the organization grow revenues.


Data-Driven Selling: A Different Approach

Learn how to change customer discussions from a sales pitch to advice from a trusted advisor.

Research Report

Data-Driven Selling (Abridged)

This paper offers ideas on how to leverage customer data by turning it into account intelligence, allowing for cost-effective revenue growth.