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Maria Manning-Chapman
Distinguished VP, Education Services Research
Maria Manning-Chapman is the distinguished vice president of education services research for TSIA. She has more than 25 years of education experience in the high-technology industry. Her diverse knowledge of the education function spans from the fundamentals of content design, development, and delivery to education services strategy definition and execution.
Maria Manning-Chapman is the distinguished vice president of education services research for TSIA. She has more than 25 years of education experience in the high-technology industry. Her diverse knowledge of the education function spans from the fundamentals of content design, development, and delivery to education services strategy definition and execution.
Maria earned the title of TSIA Distinguished Researcher when she reached over ten years in a research role at TSIA, having benchmarked over 140 education services businesses, answered 1,700+ member inquiries, and developed frameworks that helped members address complex business challenges.
Maria is well versed in the dynamics of running an education services business and has held leadership positions in operations, virtual learning, business development, curriculum development, delivery, and partner management. She has managed domestic and global education teams for pre-IPO as well as Fortune 500 companies. Throughout her career, Maria has worked with many industry-leading companies such as Ellie Mae, Hewlett-Packard, Mercury Interactive, VERITAS, and Amdahl.
Maria frequently writes about these topics on the TSIA blog on the topics of education services, customer adoption, and Learning-as-a-Service (LaaS).
Top Education Services Advisory Engagements
- The Education Services Strategy Block
- Impact of the Subscription Economy on Education Services
- Driving Product Adoption Through Education Services
- Free and Fee Strategy in the Customer Engagement Lifecycle
- Building a Recurring Revenue Stream Through Learning Subscriptions
- Designing a Content Consumption Strategy
- Fortifying the Education Services and Customer Success Handshake
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Research Report
Real-World Applications of AI for Technology Companies in Education Services
By leveraging AI tools like generative AI, OpenText has reduced content creation time, improved content quality, and reduced costs.
Research Report
2023 Education Services Technology Stack Survey Findings
This report analyzes education organizations' technology investments and satisfaction levels.
Adoption of AI in Education Services
This webinar provides preliminary findings from a TSIA Quick Poll on current and planned use of AI-based solutions in Education Services businesses.
Research Report
2022 Education Services Pricing Survey
This pricing summary compares 2022 to 2020 pricing for customer list price and realized price, and average discount percentage.
Research Report
Driving Content Consumption and Learning Subscription Renewal
This report covers the findings of the Content Consumption and Learning Subscription Renewal Survey.
Education Services Technology Review
Unlock the potential of technology for your customer education organization by exploring tools and industry trends to maximize your impact.
Research Report
The Education Services Maturity Model
The Education Services Maturity Model provides a roadmap for companies who are building an education services organization.
The State of Education Services 2023
See how current economic trends are impacting education organizations and find out what’s in store for the future of customer training.
Data View
Education Services Market Performance Snapshot, H1 2023
This report highlights key market changes in education services utilizing trended data from the TSIA Education Services Benchmark.
Research Report
The Perfect Partnership: Education Services and Support Services
Mentor Graphic’s digital learning journey and how its vision of customer knowledge acquisition led to a partnership with the Mentor Support Center.
Data View
TSIA Quick Poll: The Impact of Training on Product Subscription Renewal Rate
This data view breaks down survey results about the impact of training on product subscription renewal rates.
Data View
TSIA Quick Poll Results: Influence of Marketing, Automation, and Data Collection
These poll results identify practices that foster higher learning subscription renewal rates.