Maria Manning-Chapman is the vice president of education services research for TSIA. She has more than 25 years of education experience in the high-technology industry. Her diverse knowledge of the education function spans from the fundamentals of content design, development, and delivery to education services strategy definition and execution.
Maria is well versed in the dynamics of running an education services business and has held leadership positions in operations, virtual learning, business development, curriculum development, delivery, and partner management. She has managed domestic and global education teams for pre-IPO as well as Fortune 500 companies. Throughout her career, Maria has worked with many industry-leading companies such as Ellie Mae, Hewlett-Packard, Mercury Interactive, VERITAS, and Amdahl.
Maria frequently writes about these topics on the TSIA blog on the topics of education services, customer adoption, and learning-as-a-service (LaaS).
Developing a Learning Subscription Renewal Strategy: What’s Yours?
Learn how a robust subscription “workout” program can help your ES organization build and maintain a healthy and fit subscription offer.
Leverage Certification to Establish Customer Advocacy
Join us to discover how combining your current ecosystem with a certification initiative can further fortify your business for long-term success.
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2018 Education Services Pricing Survey
Results from the 2018 Education Services Pricing Survey. Discusses list and realized price for individual and enterprise subscription offers.
Content Development in the Age of XaaS
A look at how ES organizations are coping with the increase in content volume and frequency of updates brought about by XaaS as a business model.
The State of Customer Training 2019
Learn current trends impacting education services organizations and find out which capabilities and strategies you’ll need to consider for success.
The Perfect Partnership: Education Services and Support Services
Mentor Graphic’s digital learning journey and how its vision of customer knowledge acquisition led to a partnership with the Mentor Support Center.
The State of Education Services: 2019
This report discusses key marketplace trends and critical capabilities that education services organizations must acquire to ensure success in 2019.
2018 Education Services Pricing Survey: Subscription Offers (Abridged)
This report covers abridged results from the portal questionnaire portion of the 2018 Education Services Pricing Survey.
Education Subscription Offers: Knock-Knock Who's There?
Uncover the important factors that make education subscription offers both effective and profitable.
Education Services Sales
This research report summarizes findings from the Education Services Sales Summit and highlights nine sales best practices.
Education Services Sales: All Work, No Play
Join us for this 30-minute webinar to discuss how TSIA can help you develop a successful sales strategy.
Transitioning from the Traditional Transactional Stage to the Experiment Stage
First part in a 3-part series that addresses the transition that education services organizations must make to support a SaaS business model.
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