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Maria Manning-Chapman

Distinguished VP, Education Services Research

Maria Manning-Chapman is the distinguished vice president of education services research for TSIA. She has more than 25 years of education experience in the high-technology industry. Her diverse knowledge of the education function spans from the fundamentals of content design, development, and delivery to education services strategy definition and execution.

Top Education Services Advisory Engagements

  • The Education Services Strategy Block
  • Impact of the Subscription Economy on Education Services
  • Driving Product Adoption Through Education Services
  • Free and Fee Strategy in the Customer Engagement Lifecycle
  • Building a Recurring Revenue Stream Through Learning Subscriptions
  • Designing a Content Consumption Strategy
  • Fortifying the Education Services and Customer Success Handshake

Research and Webinars

Check out the most recent Education Services resources.

August 03

Free and Fee: Strategies and Considerations for Monetizing Customer Training

Learn how implementing a monetization strategy for your customer training content helps you unlock growth and maximize the impact of your program.


Digital Strategy: So Much More Than Just Digital Content

Let’s review the capabilities that should be at the core of every education organization’s digital strategy.


Perfecting the Craft of Service Offer Development

While most education organizations are good at developing content, the same is not true for developing service offers. Part of the problem is that . . .


The Consumption Conundrum Measuring the Success of Your Education Programs

Creating content is pointless if no one is consuming it. In this webinar, we’ll explore strategies to ensure your content gets into the right hands.


State of Education Services 2021 Fulfilling the Product Adoption Objective

Learn what your education organization must do to revamp its strategy for 2021 and fulfill its product adoption objective.

Research Report

The State of Education Services: 2021

Trends in education services and what ES organizations must do to shift their strategic paradigm to one that truly drives product adoption.


How the Pandemic Has Impacted Onsite Training

The impact of COVID-19 on onsite training.


How the Pandemic Has Impacted Virtual Instructor-Led Training

The impact of COVID-19 on virtual instructor-led training.


How the Pandemic Has Impacted Classroom Training

What happens to education revenue when it is highly dependent on face-to-face training and most of the world is mandating social distancing?

Data View

Collaboration Between Education Services and Support Services

Analysis of five key questions that were asked about collaboration between education services and support services organizations.


Bridging the Gap Between Education and Support Services Organizations

Join us to learn how to improve collaboration between Education and Support organizations to enhance customer experience and drive product adoption.

Member Spotlight

Data Analytics and Education Services

Using TSIA's 5-step Consumption Analytics Framework, this case study examines Juniper University Education Services (JUES) journey to data powerhouse.