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Maria Manning-Chapman

Distinguished VP, Education Services Research

Maria Manning-Chapman is the distinguished vice president of education services research for TSIA. She has more than 25 years of education experience in the high-technology industry. Her diverse knowledge of the education function spans from the fundamentals of content design, development, and delivery to education services strategy definition and execution.

Top Education Services Advisory Engagements

  • The Education Services Strategy Block
  • Impact of the Subscription Economy on Education Services
  • Driving Product Adoption Through Education Services
  • Free and Fee Strategy in the Customer Engagement Lifecycle
  • Building a Recurring Revenue Stream Through Learning Subscriptions
  • Designing a Content Consumption Strategy
  • Fortifying the Education Services and Customer Success Handshake

Research and Webinars

Check out the most recent Education Services resources.


Building Adoption and Outcome Offers for Education Organizations

B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship. The Supplier Operating Model presents four levels of services, . . .


Digital Learning in Customer Training Is it Here to Stay

Find out the implications for customer training organizations as the world attempts to revert to its pre-pandemic state.

Research Report

Digital Transformation in Education Services

This report looks at digital transformation in education services organizations, specifically in the context of the customer experience.

Data View

COVID Impact on Education Services Training

This document reports key research findings on the impact of COVID-19 on education services training.

Research Report

The Education Services Adoption Playbook

This playbook offers insight into the nine plays you should be running to drive adoption in your organization.

Research Report

2021 Education Services Offer Development Survey Findings

Findings from the 2021 Educations Services Offer Development Survey.


Free and Fee: Strategies and Considerations for Monetizing Customer Training

Learn how implementing a monetization strategy for your customer training content helps you unlock growth and maximize the impact of your program.


Digital Strategy: So Much More Than Just Digital Content

Let’s review the capabilities that should be at the core of every education organization’s digital strategy.


Perfecting the Craft of Service Offer Development

While most education organizations are good at developing content, the same is not true for developing service offers. Part of the problem is that . . .


The Consumption Conundrum Measuring the Success of Your Education Programs

Creating content is pointless if no one is consuming it. In this webinar, we’ll explore strategies to ensure your content gets into the right hands.


State of Education Services 2021 Fulfilling the Product Adoption Objective

Learn what your education organization must do to revamp its strategy for 2021 and fulfill its product adoption objective.

Research Report

The State of Education Services: 2021

Trends in education services and what ES organizations must do to shift their strategic paradigm to one that truly drives product adoption.