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Maria Manning-Chapman

Distinguished VP, Education Services Research

Maria Manning-Chapman is the distinguished vice president of education services research for TSIA. She has more than 25 years of education experience in the high-technology industry. Her diverse knowledge of the education function spans from the fundamentals of content design, development, and delivery to education services strategy definition and execution.

Top Education Services Advisory Engagements

  • The Education Services Strategy Block
  • Impact of the Subscription Economy on Education Services
  • Driving Product Adoption Through Education Services
  • Free and Fee Strategy in the Customer Engagement Lifecycle
  • Building a Recurring Revenue Stream Through Learning Subscriptions
  • Designing a Content Consumption Strategy
  • Fortifying the Education Services and Customer Success Handshake

Research and Webinars

Check out the most recent Education Services resources.


Maximizing Learning Subscription Offers

Are you looking to create or enhance a learning subscription offer? Join us and learn how to make the most of a learning subscription offer.


The State of Education Services 2022

Learn trends revealed from TSIA data relative to the role customer training organizations play in product adoption.

Research Report

2021 Education Services Offer Development Survey Findings

Findings from the 2021 Educations Services Offer Development Survey.

Research Report

The State of Education Services: 2022

This report reviews various capabilities that education organizations must acquire to support their company’s XaaS initiatives.


LMS The System Customer Training Organizations Love to Hate

Learn more about what it is you want your learning management system to do and other systems required to meet those needs.

Research Report

Learning Management Systems: In Search of the Red Feather

This report discusses learning management systems, learning content management systems, learning experience platforms, and e-commerce integration.


Building Adoption and Outcome Offers for Education Organizations

B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship. The Supplier Operating Model presents four levels of services, . . .


Digital Learning in Customer Training Is it Here to Stay

Find out the implications for customer training organizations as the world attempts to revert to its pre-pandemic state.

Research Report

Digital Transformation in Education Services

This report looks at digital transformation in education services organizations, specifically in the context of the customer experience.

Data View

COVID Impact on Education Services Training

This document reports key research findings on the impact of COVID-19 on education services training.

Research Report

The Education Services Adoption Playbook

This playbook offers insight into the nine plays you should be running to drive adoption in your organization.


Free and Fee: Strategies and Considerations for Monetizing Customer Training

Learn how implementing a monetization strategy for your customer training content helps you unlock growth and maximize the impact of your program.