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Maria Manning-Chapman is the distinguished vice president of education services research for TSIA. She has more than 25 years of education experience in the high-technology industry. Her diverse knowledge of the education function spans from the fundamentals of content design, development, and delivery to education services strategy definition and execution.
Maria earned the title of TSIA Distinguished Researcher when she reached over ten years in a research role at TSIA, having benchmarked over 140 education services businesses, answered 1,700+ member inquiries, and developed frameworks that helped members address complex business challenges.
Maria is well versed in the dynamics of running an education services business and has held leadership positions in operations, virtual learning, business development, curriculum development, delivery, and partner management. She has managed domestic and global education teams for pre-IPO as well as Fortune 500 companies. Throughout her career, Maria has worked with many industry-leading companies such as Ellie Mae, Hewlett-Packard, Mercury Interactive, VERITAS, and Amdahl.
Maria frequently writes about these topics on the TSIA blog on the topics of education services, customer adoption, and Learning-as-a-Service (LaaS).
Building Adoption and Outcome Offers for Education Organizations
B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship. The Supplier Operating Model presents four levels of services, . . .
Digital Learning in Customer Training Is it Here to Stay
Find out the implications for customer training organizations as the world attempts to revert to its pre-pandemic state.
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Digital Transformation in Education Services
This report looks at digital transformation in education services organizations, specifically in the context of the customer experience.
COVID Impact on Education Services Training
This document reports key research findings on the impact of COVID-19 on education services training.
The Education Services Adoption Playbook
This playbook offers insight into the nine plays you should be running to drive adoption in your organization.
2021 Education Services Offer Development Survey Findings
Findings from the 2021 Educations Services Offer Development Survey.
Free and Fee: Strategies and Considerations for Monetizing Customer Training
Learn how implementing a monetization strategy for your customer training content helps you unlock growth and maximize the impact of your program.
Digital Strategy: So Much More Than Just Digital Content
Let’s review the capabilities that should be at the core of every education organization’s digital strategy.
Perfecting the Craft of Service Offer Development
While most education organizations are good at developing content, the same is not true for developing service offers. Part of the problem is that . . .
The Consumption Conundrum Measuring the Success of Your Education Programs
Creating content is pointless if no one is consuming it. In this webinar, we’ll explore strategies to ensure your content gets into the right hands.
State of Education Services 2021 Fulfilling the Product Adoption Objective
Learn what your education organization must do to revamp its strategy for 2021 and fulfill its product adoption objective.
The State of Education Services: 2021
Trends in education services and what ES organizations must do to shift their strategic paradigm to one that truly drives product adoption.
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.