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Laura Fay

VP & Managing Director, Offers Research and Advisory

Laura Fay is the vice president & managing director of offers research and advisory for TSIA. Laura is a technology industry veteran with over 30 years of experience driving business growth in the technology industry via leadership roles in product management, general management, product development, and customer success.



Top XaaS Product Management Advisory Engagements

  • XaaS Business Model Foundations (MBA in a Day)
  • As-A-Service Transformation and Alignment
  • Economic Engines for Profitable XaaS
  • Changing Value Propositions for XaaS
  • Segmentation Strategies for Optimal Offer-Market Fit
  • XaaS Offer Portfolio Design for Scalable Growth
  • Impactful XaaS Pricing Solutions
  • Engineering the Customer Journey in Product
  • Effective Product Management – Customer Success Handshakes
  • Incentivizing Product Management's XaaS Actions
  • Engineering Customer Outcomes
 
 
 

Research and Webinars

Check out the most recent XaaS Product Management resources.


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Research Report

LAER Efficiency

This paper introduces the LAER framework and offers a insight into its maturity, its challenges, and how product management intervention is essential.

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The State of XaaS Product Management 2022

Discover top challenges facing product management in 2022, and learn strategies to put your business on track for a sustainable growth trajectory.

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Research Report

The Pillars of Pricing Power: XaaS Monetization Series

This paper defines pricing power and why it is important in XaaS businesses. Includes building blocks and results and plays to improve it.

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Research Report

Price Design: XaaS Monetization Series

This paper on XaaS monetization reviews unit economics, pricing models, pricing anchors, setting price points, impact of price transparency.

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Research Report

Creating Tangible Value That Customers Are Willing to Pay For

Report to create tangible value, value creation, and willingness to pay.

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Research Report

TSIA XaaS Product Management Benchmarking

This report explains the critical role the TSIA XaaS Product Management Benchmark process can play in driving organizational transformation.

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Research Report

7 Pricing Pitfalls and How to Avoid Them

This report chronicles a number pricing mistakes and pricing pitfalls to avoid.

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Research Report

DocuSign’s Customer Success and Product Management Handshake: A Case Study

DocuSign's product and customer success handshake case study.

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Research Report

Organizing and Incentivizing for Product Led Growth

This paper offers frameworks and examples to support the organization and related incentive decisions made when establishing a product first strategy.

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Data View

Platform Technologies and Business Models: Survey Findings & Insights

The report outlines the industry practices identified in the 2021 Technology Platform Survey.

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Data View

XaaS Product Management Research: 2021 Annual Reference

This report provides a summary of the XaaS Product Management research key topics in the calendar year 2021.

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How Data Insight Precision Ignites Delight or Disaster

In this virtual summit, you’ll learn how realtime data insights can be the difference between delight and disaster.