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Laura Fay is the vice president & managing director of offers research and advisory for TSIA. Laura is a technology industry veteran with over 30 years of experience driving business growth in the technology industry via leadership roles in product management, general management, product development, and customer success.
Prior to TSIA, Laura has lived the XaaS business transformation journey at multiple companies. She has experienced success in large well- established enterprises and a number of early stage high growth companies, including Good Technology/Blackberry, Salesforce, E*TRADE Business Solutions, Lotus Development and IBM.
Laura holds a Bachelor’s degree in Computer Science (Hons.) from Trinity College Dublin, Ireland, and an MBA from Santa Clara University, California.
Laura is a regular contributor to the TSIA blog on the topics of XaaS product management, the product management handshake, and trends in SaaS pricing.
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Swallowing Half the Fish
A look at traditional software companies now migrating from perpetual licensing to subscription pricing for their on-premise software offers.
Migrating Customers to XaaS
Framing for how technology providers can segment their existing install base for the great migration to XaaS offers.
Innovative Environments
This Datapoint looks at how innovation is measured and asks the question: Do you consider your business a learning organization?
Changing Value Propositions
This report looks at how value propositions are expected to change due to COVID-19.
Strategic Planning for Post-Pandemic Advantage
A look at the long-term viability of post-pandemic pricing and customer engagement actions.
TSIA XaaS Product Management Benchmarking
This report explains the critical role the TSIA XaaS Product Management Benchmark process can play in driving organizational transformation.
XaaS Lifecycle Management
Insights on the technology industry's lifecycle management processes and effectively supporting and fueling the recurring revenue business model.
Products Offers Pricing in a Post COVID 19 World
This TSIA webinar will reveal the impact of COVID-19 on the product industry and outline strategies for future success.
2020 XaaS Product and Analytics Study - Key Findings
This document reports some of the key findings from the 2020 XaaS Product and Analytics study.
Slides | Portfolio Strategies for the Digital Age
Get data on changing markets, recent opportunistic offer practices, and portfolio investment and lifecycle management practices and explore.
XaaS Product Management | Portfolio Strategies for the Digital Age
Technology companies are already on a path to digitize their business. That’s super critical, however will their actions be enough to avoid . . .
Portfolio Strategies for the Digital Age
As the world evolves to new norms in a post pandemic world, it's time for tech companies to revaluate their actions.