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Laura Fay is the vice president and managing director of offers research and advisory for TSIA. She also serves as TSIA’s vice president of XaaS product management research. Laura is a technology industry veteran with over 30 years' experience driving business growth in the enterprise technology industry via leadership roles in product management, general management, product development, and customer success.
In recent years, Laura has lived the XaaS business transformation journey at multiple companies. She has experienced success in large well-established enterprises and a number of early stage high growth companies, including Good Technology (acquired by Blackberry), Sendia (acquired by Salesforce), Scalix (Founding Exec), ShareData (acquired by E*TRADE), cc:Mail (acquired by Lotus Development & then IBM) and Retix (co-founder, IPO). Laura holds a Bachelor's degree in Computer Science (Hons.) from Trinity College Dublin, Ireland, and an MBA from Santa Clara University, California.
Introducing the Technology-as-a-Service Playbook
Technology-as-a-Service Playbook is the end-to-end guide that details the plays your company can run to establish and grow a profitable . . .
Sustainable Engagement Strategies With Product Management
Discover the sustainable engagement strategies for Product and Services teams to work together to achieve the shared goal of positive net revenue grow
A Primer for Outcome Engineering
This research report provides a framework TSIA members can use to move the concept of outcome engineering forward in their companies.
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Customer Journey Analytics
This report offers insights and frameworks to capture the customer journey through product instrumentation.
Keynote: Building the Complete Offer
The co-author of Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business tackles the challenges related to unprofitable . . .
Keynote: What's NEXT for Product Leaders: The Path to Profitable Growth
The co-author of Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business will dive into the model for profitable . . .
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