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Laura Fay

VP & Managing Director, Products and Offers Research and Advisory

Laura Fay is the vice president and managing director of products and offers research and advisory for TSIA. Laura is a technology industry veteran with over 30 years of experience driving business growth in the technology industry via leadership roles in product management, general management, product development, and customer success.



Top XaaS Product Management Advisory Engagements

  • XaaS Business Model Foundations (MBA in a Day)
  • As-A-Service Transformation and Alignment
  • Economic Engines for Profitable XaaS
  • Changing Value Propositions for XaaS
  • Segmentation Strategies for Optimal Offer-Market Fit
  • XaaS Offer Portfolio Design for Scalable Growth
  • Impactful XaaS Pricing Solutions
  • Engineering the Customer Journey in Product
  • Effective Product Management – Customer Success Handshakes
  • Incentivizing Product Management's XaaS Actions
  • Engineering Customer Outcomes
 
 
 
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The State of XaaS Product Management 2023

Join us to discover the top B2B tech industry trends of 2023 and solutions for overcoming business challenges impacting product management teams.

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Data View

XaaS Product Management Research Practice: Annual Reference 2023

This report serves as a reference to TSIA's XaaS Product Management research and select resources available by topic for the year of 2023.

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Research Report

Experience-Led Growth

This report looks at experience-led growth and the digital customer experience.

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Research Report

The State of B2B Product Management: 2023

Annual report documenting current trends impacting technology product management when designing for B2B XaaS business models.

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Research Report

The XaaS Growth Multiplier

This paper makes the case for understanding the XaaS model and its implications for partners and the XaaS vendor’s business growth.

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Research Report

Digging Economic Moats for XaaS Business Models

This report is designed to help TSIA members successfully pursue sustainable, predictable, and profitable revenue growth.

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Data View

TSIA Quick Poll Results: Customer Success-Product Management Handshake

This research explores the aspects of an effective product management and customer success handshake.

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Research Report

Operationalizing the Flow of Work Along the XaaS Value Stream

This report defines the value stream and offers a framework to identify the most critical integrations and information flow.

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Research Report

Technology Upgrades and End-of-Life Management

This paper provides framing for how a technology provider can segment their existing install base for effective upgrade or upgrade execution.

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Research Report

The Digital Customer Experience (DCX) Maturity Model

This report addresses the four phases of maturity in TSIA's Digital Customer Experience (DCX) Maturity Model.

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The Secrets to Fueling Product Adoption with In App Guidance

Discover TSIA’s recommended maturity framework for an effective in-application guidance strategy backed by industry data and case examples.

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Data View

Defining and Measuring Value and Outcomes

Survey findings on the practice of defining and measuring customer business outcomes and vendors' value contribution to those outcomes.