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Laura Fay

VP & Managing Director, Offers Research and Advisory

Laura Fay is the vice president & managing director of offers research and advisory for TSIA. Laura is a technology industry veteran with over 30 years of experience driving business growth in the technology industry via leadership roles in product management, general management, product development, and customer success.



Laura Fay

Laura Fay Talks About XaaS Product Management

XaaS Product Management

How TSIA Advisory Works With You

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Top XaaS Product Management Advisory Engagements

  • XaaS Business Model Foundations (MBA in a Day)
  • As-A-Service Transformation and Alignment
  • Economic Engines for Profitable XaaS
  • Changing Value Propositions for XaaS
  • Segmentation Strategies for Optimal Offer-Market Fit
  • XaaS Offer Portfolio Design for Scalable Growth
  • Impactful XaaS Pricing Solutions
  • Engineering the Customer Journey in Product
  • Effective Product Management – Customer Success Handshakes
  • Incentivizing Product Management's XaaS Behavior
 
 
 

Research and Webinars

Check out the most recent XaaS Product Management resources.


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Increasing Revenue Improving Product Experiences with Customer Behavior Analysis

Join us to learn how to increase revenue and improve product experiences with customer behavior analysis.

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Data View

XaaS Product Management Research and Advisory: 2020 Annual Reference

Summary of the XaaS Product Management research practice's key topics in the calendar year 2020.

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Research Report

The Alchemy of Compelling XaaS Offers

Mastering compelling XaaS offers to drive customer value realization, revenue growth, and business scale.

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Research Report

Price Design

This paper on XaaS monetization reviews unit economics, pricing models, pricing anchors, setting price points, impact of price transparency.

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Research Report

Organizing for Compelling XaaS Portfolio Design

How to organize for XaaS offer development and portfolio design.

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Innovations in Value Creation

In this webinar, leaders from Dell and Cytivia share the what, why, and how of their innovation and the results they achieved.

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Research Report

Swallowing Half the Fish

A look at traditional software companies now migrating from perpetual licensing to subscription pricing for their on-premise software offers.

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White Papers

Migrating Customers to XaaS

Framing for how technology providers can segment their existing install base for the great migration to XaaS offers.

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Data View

Innovative Environments

This Datapoint looks at how innovation is measured and asks the question: Do you consider your business a learning organization?

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Data View

Changing Value Propositions

This report looks at how value propositions are expected to change due to COVID-19.

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Research Report

Strategic Planning for Post-Pandemic Advantage

A look at the long-term viability of post-pandemic pricing and customer engagement actions.

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Research Report

TSIA XaaS Product Management Benchmarking

This report explains the critical role the TSIA XaaS Product Management Benchmark process can play in driving organizational transformation.