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Laura Fay

VP & Managing Director, Offers Research and Advisory

Laura Fay is the vice president & managing director of offers research and advisory for TSIA. Laura is a technology industry veteran with over 30 years of experience driving business growth in the technology industry via leadership roles in product management, general management, product development, and customer success.



Top XaaS Product Management Advisory Engagements

  • XaaS Business Model Foundations (MBA in a Day)
  • As-A-Service Transformation and Alignment
  • Economic Engines for Profitable XaaS
  • Changing Value Propositions for XaaS
  • Segmentation Strategies for Optimal Offer-Market Fit
  • XaaS Offer Portfolio Design for Scalable Growth
  • Impactful XaaS Pricing Solutions
  • Engineering the Customer Journey in Product
  • Effective Product Management – Customer Success Handshakes
  • Incentivizing Product Management's XaaS Actions
  • Engineering Customer Outcomes
 
 
 

Research and Webinars

Check out the most recent XaaS Product Management resources.


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The Secrets to Fueling Product Adoption with In App Guidance

Discover TSIA’s recommended maturity framework for an effective in-application guidance strategy backed by industry data and case examples.

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Data View

Defining and Measuring Value and Outcomes

Survey findings on the practice of defining and measuring customer business outcomes and vendors' value contribution to those outcomes.

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Research Report

Customer Success and Product Management Collaboration

A look at how a company’s product management and customer success organizations can collaborate for the benefit of the customer and business growth.

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Data View

Trends in Technology and Service Pricing

Are technology prices increasing? Are technology services prices increasing with inflation?

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Research Report

Building a Successful Product Management–Customer Success Relationship

This report looks at how product management can work better with customer success and how customer success is dependent on product management.

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Research Report

The Essential Handshake Between Customer Success and Product Management

This report documents the first three first steps that should characterize any product management partnership with customer success.

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The State of the Product Management Customer Success Handshake

A strong customer success and product handshake is essential for customer value realization. Join us for TSIA's insights on this important topic.

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Data View

Product Management–Customer Success Operational Maturity Model

How to assess where companies are on the product management–customer success operational maturity curve and steps to mature inter-team engagement.

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An Introduction to Product Management for non-Product Management People 2022

The world of product management can sometimes be confusing, mysterious, misunderstood and at times intimidating. When the success of your job is . . .

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XaaS Pricing Models and Trends

How do you establish a monetization strategy for your XaaS offer portfolio that best aligns with customer outcomes? Laura Fay, VP & Managing . . .

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The Enterprise Digital Customer Experience (DCX)

What if I told you that as much of 40% of all your current company expenses are spent compensating for a weak DCX and that in the next 5 years your . . .

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Research Report

LAER Efficiency

This paper introduces the LAER framework and offers a insight into its maturity, its challenges, and how product management intervention is essential.