Laura Fay

VP, XaaS Product Management Research

Laura Fay is the vice president of XaaS product management research for TSIA. Laura is a technology industry veteran with over 30 years' experience driving business growth in the enterprise software industry via leadership roles in product management, general management, product development, and customer success.



Laura Fay

Laura Fay Talks About XaaS Product Management

XaaS Product Management
Strategic Services Journey Map

Top XaaS Product Management Strategic Services Engagements

  • Creating Profitable XaaS Offers
  • Optimizing the Product Organization for XaaS
  • Product’s Role in Cross-Functional Relationships in a XaaS World
  • Optimizing the Customer Experience
 
 

Experience Our Research

Check out the most recent XaaS product management resources.


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Research Report

Introducing the Technology-as-a-Service Playbook Research Report

Technology-as-a-Service Playbook is the end-to-end guide that details the plays your company can run to establish and grow a profitable . . .

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Webinar

Sustainable Engagement Strategies With Product Management Webinar

Discover the sustainable engagement strategies for Product and Services teams to work together to achieve the shared goal of positive net revenue grow

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Research Report

A Primer for Outcome Engineering Research Report

This research report provides a framework TSIA members can use to move the concept of outcome engineering forward in their companies.

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Research Report

Customer Journey Analytics Research Report

This report shares research findings and topics covering product analytics and addresses the journey customers take with suppliers.

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Presentation

Keynote: Building the Complete Offer Presentation

The co-author of Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business tackles the challenges related to unprofitable . . .

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Presentation

Keynote: What's NEXT for Product Leaders: The Path to Profitable Growth Presentation

The co-author of Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business will dive into the model for profitable . . .