About TSIA
Senior Leadership
Research Team
Advisory Board
Partner with TSIA
Diversity, Equity, and Inclusion
TSIA Giving Program
Customer Growth and Renewal
Customer Success
Education Services
Expand Selling
Field Services
Managed Services
Professional Services
Service Offer Management
Subscription Sales
Support Services
XaaS Channel Optimization
XaaS Product Management
Membership
Pricing
Advisory Services
XaaS Speaking Engagements
STAR Awards
Become a Member
Resource Library
Webinars
TSIA Blog
Podcast
Research Polls
TSIA Books
Digital Transformation
COVID-19 Resource Center
Why TSIA
Our Data
Our Community
Outcomes
CONFERENCE
BLOG
If you believe you are seeing this message in error, please let us know.
Laura Fay is the vice president & managing director of offers research and advisory for TSIA. Laura is a technology industry veteran with over 30 years of experience driving business growth in the technology industry via leadership roles in product management, general management, product development, and customer success.
Prior to TSIA, Laura has lived the XaaS business transformation journey at multiple companies. She has experienced success in large well- established enterprises and a number of early stage high growth companies, including Good Technology/Blackberry, Salesforce, E*TRADE Business Solutions, Lotus Development and IBM.
Laura holds a Bachelor’s degree in Computer Science (Hons.) from Trinity College Dublin, Ireland, and an MBA from Santa Clara University, California.
Laura is a regular contributor to the TSIA blog on the topics of XaaS product management, the product management handshake, and trends in SaaS pricing.
Panel | Eight Great Attributes of Compelling XaaS Offers
In the paper The Alchemy of Compelling XaaS Offers, TSIA documents specific attributes that make XaaS offers so attractive to customers and to the . . .
From Products to Platforms - Navigating the Journey
TSIA member companies frequently ask – “How can I transform into a platform business model?” As the industry rapidly evolves from standalone product . . .
7 Pricing Pitfalls and How to Avoid Them
This report chronicles a number pricing mistakes and pricing pitfalls to avoid.
Developing LAER Aware Product Roadmaps
Learn how to align and leverage LAER Aware product roadmaps to maximize organizational success and growth.
View Members-Only Content Summary
Ask about TSIA membership to access.
Already a TSIA member? Sign In.
Product Management Role Descriptions
This document provides a high-level overview of the technology industry product management job roles.
Product Led Growth: Myths and Realities
Discover the difference between product led growth strategy myths and truths in this interactive session.
Is Product-Led Growth Applicable to Your Business?
This report addresses the myths and realities of a product-led growth strategy.
Product-Led Growth: Case Examples
This document outlines over 20 illustrated practice examples where the product engagement plays a leading role in the business growth strategy.
Product Practices Driving Adoption: Research Findings
This document reports key research findings on the topic of product management practices that drive adoption.
Partners Prefer Platforms: How B2B Tech Is Leveraging Platforms for Accelerated
For product, partner and platform strategy leaders that are rethinking their platform strategy to drive partner engagement with their XaaS business . . .
The Product Management - Customer Success Handshake
Research tells us that the handshake between the team that creates value (Product management) and the one that helps customers realize the value . . .
Bridging the Value and Outcomes Gap: The Role of Embedded Design
Companies often engage in value and outcome-based selling and invest in customer success to drive customer outcomes when the core products are not . . .