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Hal Stanley
VP, Offering Management Research and Advisory
Hal Stanley is the vice president of offering management research and advisory for TSIA. In this role, Hal is responsible for the research agenda that informs his engagement with member companies offering them best practices and data-influenced research for creating compelling service offers.
Hal Stanley is the vice president of offering management research and advisory for TSIA. In this role, Hal is responsible for the research agenda that informs his engagement with member companies offering them best practices and data-influenced research for creating compelling service offers.
Prior to joining TSIA, Hal held various senior leadership roles with companies including McAfee, Symantec, and Websense. His deep experience as a marketing strategist and quick ability to spot market patterns and growth opportunities for complex products and services has made him a valuable asset in his past roles and proves to be an asset to TSIA members as well.
Hal has a passion to amplify the customer voice. By listening skillfully to customers and coworkers to identify actionable insights, he connects people and teams to their stated outcomes.
Hal is a gifted communicator who reduces the complex to simplified, consumable frameworks that accelerate team progress. A proven leader, Hal can facilitate diverse groups to arrive at the right conclusion for the business.
Hal contributes to the TSIA blog on the topics of monetizing customer success programs, optimizing premium service portfolios, and creating and launching outcome-based services.
Top Service Offering Management Advisory Engagements
- Trends in Monetizing Customer Success Offers
- Creating Customer-Outcome-Based Service Offers
- Deepening Market Discovery for Service Offer Success
- Attributes of Compelling Service Offers
- Trends in Service Offer & Portfolio Management
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Monetize Customer Success for Profitable XaaS
Monetize Customer Success for XaaS success! Explore trends and strategies for profitable outcomes.
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Owning Renewals
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Framework: Complexity versus Capability
By anchoring on the LAER model, technology companies have a roadmap to optimize revenue and drive desired outcomes throughout the customer life cycle.
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Framework: Renewal Workflow Segmentation
To be efficient in managing renewals, companies must develop renewal processes where the work types for a fiscal period is segmented into groups.
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Framework: Customer Growth Team
The shift to selling subscriptions requires companies to build capabilities to manage larger volumes of renewable offers and technology subscriptions.
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Framework: XaaS Revenue Waterfall
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Framework: Four Steps to Engaging Customer Success in the Sales Process
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Offering Management IS Change Management
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