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Hal Stanley

Sr. Director, Service Offer Portfolio Research

Hal Stanley is the senior director of service offer portfolio research and advisory for TSIA. In this role, Hal is responsible for the research agenda that informs his engagement with member companies offering them best practices and data-influenced research for creating compelling service offers.

Top Service Offer Management Advisory Engagements

  • Trends in Monetizing Customer Success Offers
  • Creating Customer-Outcome-Based Service Offers
  • Deepening Market Discovery for Service Offer Success
  • Attributes of Compelling Service Offers
  • Trends in Service Offer & Portfolio Management

Research and Webinars

Check out the most recent Service Offer Management resources.

August 11

Create Service Offers that Reflect the Customers Voice

Discover how to amplify the customer’s voice in your service offer development process.


Mining the Consumption Gap for Revenue Growth

Explore several best practices your organization can deploy right now to maximize revenue and reduce the risk for your subscription-based offers.

Research Report

Renewal Workflow Automation

The state of the industry in deploying renewal workflow automation to optimize renewal of recurring revenue in the long-tail segment.

Research Report

Essential KPIs and Metrics for Growing Customer Revenue in a XaaS World

Key performance indicators and metrics that have the largest impact on growing revenue.

Research Report

Fine-Tune Your Customer Growth Cadence

This report discusses the importance of having a documented customer success plan or renewals workflow plan.

Research Report

Monetizing Customer Success

How to create compelling customer success portfolios that deliver higher business value to customers and greater service revenue growth.


The Building Blocks of Customer Growth and Renewals

Organization strategy for renewing recurring revenue.

Data View

Customer Experience Preferences in the Renewal Cycle

This Dataview shares how customers would like to interact during the renewal process.

Research Report

2020 Monetizing Customer Success Study Readout

This report is a data readout based on the results of TSIA's 2020 Monetizing Customer Success Study.


The Power of Policy and the Guts to Govern: How Effective Use Policy and Governa

In this BCAS session, Jack Johnson, VP of Research for the Customer Growth and Renewal practice, will guide participants in an exploration of the . . .


Creating Value with Compelling Service Offers

Discover how to create compelling service offers using TSIA’s Offer Value Stream framework.


Supercharge Your Revenue and Customer Outcomes by Monetizing Customer Success

Monetizing customer success is the easiest way to fund your customer success organization, but the benefits don’t stop there. Higher retention rate, . . .