Hal Stanley is the director of service offer portfolio research and advisory for TSIA. In this role, Hal works closely with Jack Johnson, VP, Service Revenue Generation Research, and is responsible for the research agenda that informs his engagement with member companies. As an extension of members’ service offer development teams, Hal helps to optimize their service and renewal offers to drive profitable customer outcomes.
Hal Stanley is the director of service offer portfolio research and advisory for TSIA. In this role, Hal works closely with Jack Johnson, VP, Service Revenue Generation Research, and is responsible for the research agenda that informs his engagement with member companies. As an extension of members’ service offer development teams, Hal helps to optimize their service and renewal offers to drive profitable customer outcomes.
Prior to joining TSIA, Hal held various senior leadership roles with companies including McAfee, Symantec, and Websense. His deep experience as a marketing strategist and quick ability to spot market patterns and growth opportunities for complex products and services has made him a valuable asset in his past roles and proves to be an asset to TSIA members as well.
Hal has a passion to amplify the customer voice. By listening skillfully to customers and coworkers to identify actionable insights, he connects people and teams to their stated outcomes.
Hal is a gifted communicator who reduces the complex to simplified, consumable frameworks that accelerate team progress. A proven leader, Hal can facilitate diverse groups to arrive at the right conclusion for the business.
Hal contributes to the TSIA blog on the topics of monetizing customer success programs, optimizing premium service portfolios, and creating and launching outcome-based services.