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Hal Stanley is the vice president of offering management research and advisory for TSIA. In this role, Hal is responsible for the research agenda that informs his engagement with member companies offering them best practices and data-influenced research for creating compelling service offers.
Prior to joining TSIA, Hal held various senior leadership roles with companies including McAfee, Symantec, and Websense. His deep experience as a marketing strategist and quick ability to spot market patterns and growth opportunities for complex products and services has made him a valuable asset in his past roles and proves to be an asset to TSIA members as well.
Hal has a passion to amplify the customer voice. By listening skillfully to customers and coworkers to identify actionable insights, he connects people and teams to their stated outcomes.
Hal is a gifted communicator who reduces the complex to simplified, consumable frameworks that accelerate team progress. A proven leader, Hal can facilitate diverse groups to arrive at the right conclusion for the business.
Hal contributes to the TSIA blog on the topics of monetizing customer success programs, optimizing premium service portfolios, and creating and launching outcome-based services.
Monetize Customer Success for Profitable XaaS
Monetize Customer Success for XaaS success! Explore trends and strategies for profitable outcomes.
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Common KPIs for Healthy Service Subscription Business
This publication lists core metrics and the industry standard definitions and formulas to measure subscription plans for cloud-computing models.
Perfecting Renewals Dedicated to Win
Get insights from recent TSIA research into the best organizational strategies and practices to grow revenue.
This paper addresses who should own renewals in technology companies.
Owning Renewals - Abridged Research Report
How to Launch a Lead Generation Program with Services and Customer Success
A step-by-step guide for how to launch a pilot lead generation program at your company by utilizing your services and customer success teams.
Framework: Complexity versus Capability
By anchoring on the LAER model, technology companies have a roadmap to optimize revenue and drive desired outcomes throughout the customer life cycle.
Framework: Renewal Workflow Segmentation
To be efficient in managing renewals, companies must develop renewal processes where the work types for a fiscal period is segmented into groups.
Framework: Customer Growth Team
The shift to selling subscriptions requires companies to build capabilities to manage larger volumes of renewable offers and technology subscriptions.
Framework: XaaS Revenue Waterfall
Technology companies need to track revenue progress of subscription services to succeed in the as-a-service business model.
Framework: Four Steps to Engaging Customer Success in the Sales Process
TSIA's research highlights the value of integrating customer success into sales processes, providing a framework for success.
Offering Management IS Change Management
How can the principles of effective change management help us create more compelling technology and service offer portfolios?
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at 800-876-6511 or we can call you.