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Hal Stanley is the senior director of service offer portfolio research and advisory for TSIA. In this role, Hal is responsible for the research agenda that informs his engagement with member companies offering them best practices and data-influenced research for creating compelling service offers.
Prior to joining TSIA, Hal held various senior leadership roles with companies including McAfee, Symantec, and Websense. His deep experience as a marketing strategist and quick ability to spot market patterns and growth opportunities for complex products and services has made him a valuable asset in his past roles and proves to be an asset to TSIA members as well.
Hal has a passion to amplify the customer voice. By listening skillfully to customers and coworkers to identify actionable insights, he connects people and teams to their stated outcomes.
Hal is a gifted communicator who reduces the complex to simplified, consumable frameworks that accelerate team progress. A proven leader, Hal can facilitate diverse groups to arrive at the right conclusion for the business.
Hal contributes to the TSIA blog on the topics of monetizing customer success programs, optimizing premium service portfolios, and creating and launching outcome-based services.
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Customer Success: An Emerging Role in the Revenue Growth Engine
Learn how Customer Success can effectively drive revenue growth in this 45-minute webinar, available to TSIA members only.
Build a Winning Customer Growth Playbook
Learn how to leverage TSIA's LAER Framework to effectively grow revenue in the customer base.
Multiyear Practices for Recurring Revenue
This Dataview explores common practices associated with multiyear subscriptions.
Create Service Offers that Reflect the Customers Voice
Discover how to amplify the customer’s voice in your service offer development process.
2021 Education Services Offer Development Survey Findings
Findings from the 2021 Educations Services Offer Development Survey.
Mining the Consumption Gap for Revenue Growth
Explore several best practices your organization can deploy right now to maximize revenue and reduce the risk for your subscription-based offers.
Renewal Workflow Automation
The state of the industry in deploying renewal workflow automation to optimize renewal of recurring revenue in the long-tail segment.
Essential KPIs and Metrics for Growing Customer Revenue in a XaaS World
Key performance indicators and metrics that have the largest impact on growing revenue.
Fine-Tune Your Customer Growth Cadence
This report discusses the importance of having a documented customer success plan or renewals workflow plan.
Monetizing Customer Success
How to create compelling customer success portfolios that deliver higher business value to customers and greater service revenue growth.
The Building Blocks of Customer Growth and Renewals
Organization strategy for renewing recurring revenue.
Customer Experience Preferences in the Renewal Cycle
This Dataview shares how customers would like to interact during the renewal process.