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Webinar

The State of Offering Management 2025

Explore how to strengthen offering management practices, integrate generative AI, and implement value-based pricing strategies to deliver greater customer value and support sustainable growth.

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June 1, 2025

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June 1, 2025
|
Pacific Time

Overview

Challenges

Many organizations struggle to adapt to as-a-service models due to informal offering management processes, unclear AI strategies, and outdated pricing models that fail to reflect true customer value.

Summary

This webinar explores how technology companies can formalize offering management processes, integrate generative AI strategically, and adopt value-based pricing to drive success in as-a-service business models.

Key takeaways

Shifting Business Models

The move towards as-a-service models is reshaping service revenue and necessitating a focus on offering management.

Generative AI Integration

Understanding how to strategically incorporate generative AI into offering management is essential for competitive advantage.

Value-Based Pricing Models

Transitioning to pricing strategies that reflect the true value offered to customers is critical for revenue optimization.

Webinar speakers

Hal Stanley

Vice President of Offering Management Research

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