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Webinar

The State of Channel Partnerships 2025

Learn how to boost partner performance with targeted training, effective enablement, and proven incentives.

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June 1, 2025

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June 1, 2025
|
Pacific Time

Overview

Challenges

This webinar explores key challenges in partner ecosystems, including unclear roles, training gaps, misaligned incentives, and limited enablement. It also addresses the “partner parallax” disconnect between vendors and partners, and the untapped potential of AI and automation for improving partner performance.

Summary

As budgets tighten, vendors are turning to channel partners to drive profitable growth. But real success needs more than scale—it demands the right training, enablement, and incentives. Learn where partners need the most support, the top enablement practice to adopt now, and which incentives truly work.

Key takeaways

Address Clear Communication Gaps

Challenges arise when partners lack clarity on vendor expectations regarding their responsibilities, which can hinder performance.

Implement Four Pillars of Partner Success

Focus on metrics, training, enablement, and incentives to effectively support partners and close revenue gaps.

Create Partner-Friendly Offers

Designing as-a-service offerings with partner needs in mind can significantly boost partner-led revenue.

Webinar speakers

Jared Raftery

Director of Revenue Research, TSIA

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