LAER to DARE Part 2: Surviving the AI Kill Zone

In Part 2 of TSIA’s three-part LAER to DARE webinar series, Senior Vice President of Research George Humphrey unveils a progressive growth model purpose-built for the AI services era. You’ll see the four levels—Explorer, Adopter, Operator, and Outcome-Oriented Partner—learn exactly where your largest accounts sit today, and understand why traditional maturity models break down when sovereignty, not seniority, is the variable that determines who wins.

Most services organizations are stuck in the middle of the AI engagement curve—consumption pricing has misaligned incentives, subscription delivery has opened a yawning value gap, and customers don’t have the talent to extract outcomes from the tools they’ve bought. Linear maturity models can’t diagnose this U-shaped reality, leaving leaders unable to see where they’re trapped, why renewals are getting harder, or how to move forward without retreating to simpler economics that no longer scale.