TSIA’s detailed analysis of the industry has identified a top set of subscription sales business challenges that we address through our membership program.
How will selling subscriptions impact our organizational structure?
How do we improve our new business win rate?
How do we optimize customer acquisition cost (CAC)?
How do we optimize revenue across the customer life cycle?
How do we enable our salespeople to sell proven solutions and reduce customization?
How do we accelerate time to revenue?
How do we align across functions to drive revenue growth?
How do we get our channel partners to sell our XaaS offers?
How do we become more effective at outcome-based-selling?
What changes do we need to make to our compensation models as we move to XaaS offers?
Making the Move to Outcome-Based Selling
This report will help technology sales organizations make the shift from the traditional, transactional model to outcome-based selling.
View Members-Only Content Summary
Ask about TSIA membership to access.
Already a TSIA member? Sign In.
Update: Swallowing the Fish
This report analyzes how tech companies are navigating the transformation from selling technology as an asset to selling technology as a service.
Digging Economic Moats for XaaS Business Models
This report is designed to help TSIA members successfully pursue sustainable, predictable, and profitable revenue growth.
TSW offers extensive insight and actionable takeaways for those in the subscription sales community.
You’ll find sessions focused on:
Martin Dove is TSIA’s vice president of subscription sales research. In this role, he works with TSIA members to help optimize their organization’s sales of subscription, or “as-a-service” offers.
Learn more about Martin.
This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.
Xavier Fustagueras VP, Presales
Peg Rodarmel SVP, Worldwide, Infor Digital Sales
Hope Simmons VP, Americas Business Operations
Devin Swindall VP, Sales & Customer Success