Subscription Sales

The New Partnership Between Sales and Services

Learn how Sales and Services have to work together to transform their business models.

Research Report

The Role of Sales in the XaaS Transformation

This paper examines the role sales organizations play in the XaaS transformation.

Everything You Always Wanted to Know About Sales but Were Afraid to Ask

Do you have to interact with sales teams, but don’t really understand their world? Does their language confuse you, but you just kind of nod along? . . .

The Roadmap for Migrating Your Customers to XaaS

Is your company on a journey to convert existing on-prem customers to a cloud-based recurring revenue model? If so, this session is for you. For this . . .

The Realities of Segmentation for XaaS: What’s New and What’s Working?

The topic of segmentation is nothing new to sales leaders; however, the role of segmentation is rapidly changing as companies are under more pressure . . .

Digital Sales Transformation (sponsored by cleverbridge)

Sales organizations across the technology industry have been impacted more dramatically in the last year than ever before. Some have benefited and . . .

How to Transform Your Go-to-Market with LAER (sponsored by Vistex)

Are you trying to understand how each part of the customer lifecycle interacts with the other parts? Are you trying to figure out what to measure, . . .

Understanding Your Customers’ Highest Priorities: A Practical Guide (sponsored

Whether you’re in sales or customer success your number one priority has to be to understand what matters most to each individual in your customer’s . . .

Keynote | The Role of Sales in the XaaS Transformation

This acceleration of XaaS models in the technology industry has widened the gap between providers positioned to succeed in the post-Covid . . .

LAER-Based Compensation Strategies for Recurring Revenue

Are you trying to figure out how to pay your salespeople for selling XaaS and recurring revenue services offers? Do you need answers on how to . . .

Making the Move to Outcome-Based Customer Engagement (sponsored by Outcome Chain

Outcome-Based customer engagement is a hot topic for all technology companies as their customers become increasingly focused on outcome and value . . .

Research Report

Making the Move to Outcome-Based Selling

This report will help technology sales organizations make the shift from the traditional, transactional model to outcome-based selling.