Subscription Sales

Get Subscription Sales Research and Advisory with TSIA

At TSIA, our subscription sales research and advisory practice is dedicated to helping Sales organizations adopt a proactive,
outcome-based approach to selling subscription and as-a-service offers. As a TSIA member, you have access to data-driven insights
so you can deliver the right solutions across the customer engagement model, address customer outcomes, and win recurring revenue deals.

Top Subscription Sales Challenges

Here’s a look at the top business challenges we’re currently helping our Subscription Sales members solve:

Sales compensation models for XaaS

Functional alignment for subscription selling

Outcome-based selling

New business win rate

Expand to see more business challenges we can help you solve+

TSIA Can Help

Learn more about how TSIA can help your Sales organization accelerate recurring revenue growth.

Experience Our Subscription Sales Research

Get a glimpse into our vault of board-ready data insight, thought leadership, best practices, and
trends in subscription sales.

TSIA’s Subscription Sales research is backed by triple-validated industry data, and covers topics like subscription sales best practices,
as-a-service sales strategy, SaaS compensation models, and more.

White Papers

A Hardware Salesperson's Quick Guide to Subscription-Based Business Models in Te

A foundational understanding of subscription-based business models and the concept of XaaS, with a focus on their impact on sales organizations.

White Papers

A Software Salesperson's Quick Guide to Subscription-Based Business Models in Te

A foundational understanding of subscription-based business models and the concept of XaaS, with a focus on their impact on sales organizations.

White Papers

A Technology Services Salesperson's Quick Guide to Subscription-Based Business M

A foundational understanding of subscription-based business models and the concept of XaaS, with a focus on their impact on sales organizations.

Research Report

The State of Subscription Sales: 2019

Key factors impacting the world of sales as organizations look to increase the percentage of their revenues from XaaS or subscription offers.

Its Time to Update Your Selling Model

Recent research reveals best practices, industry insights, and challenges faced when shifting from a transactional to a contractual sales model.

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Research Report

Achieving Offer-Market-Sales Fit in the XaaS Revolution

Not that long ago, most technology buyers were prepared to splash out a fistful of CapEx dollars with little downstream commitment from the vendor. . . .

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Research Report

Pivoting from Horizontal to Vertical Selling

This paper outlines recommendations on the steps that companies can take as they start to make the pivot from horizontal to vertical selling.

Research Report

Making the Move to Outcome-Based Selling

This report will help technology sales organizations make the shift from the traditional, transactional model to outcome-based selling.

Attend a TSW Conference

TSW offers extensive insight and actionable takeaways for those in the subscription sales community.

You’ll find sessions focused on:

How changes to compensation can drive subscription offer growth
Account and offer segmentation to drive demand
Supporting the channel to sell subscription offers

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Experience Our Community

Join our community of subscription sales leaders.

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Meet Our Subscription Sales Research Expert

Martin Dove is TSIA’s vice president of subscription sales research. In this role, he works with TSIA members to help optimize their organization’s sales of subscription, or “as-a-service” offers.

Learn more about Martin.