TSIA’s detailed analysis of the industry has identified a top set of subscription sales business challenges that we address through our membership program.
How do we improve new business win rate?
How can we reduce time from contract to revenue?
What is the best way to optimize customer acquisition cost (CAC)?
How do we optimize the revenue opportunity through customer life cycle?
What can we do to increase repeatability of solutions?
How can we improve gross margin at point of sale?
What is the catalyst that will change the customer engagement model?
Who has responsibility for designing the revised model?
How do we effectively align Sales, Marketing, and Product functions?
How do we increase/upskill Sales touchpoints without increasing Sales costs?
What are the impacts on the organizational structure?
Who are the experts we need and how do we integrate them?
Making the Move to Outcome-Based Selling Research Report
This report will help technology sales organizations make the shift from the traditional, transactional model to outcome-based selling.
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Update: Swallowing the Fish Research Report
This report analyzes how tech companies are navigating the transformation from selling technology as an asset to selling technology as a service.
Digging Economic Moats for XaaS Business Models Research Report
This report is designed to help TSIA members successfully pursue sustainable, predictable, and profitable revenue growth.
TSW offers extensive insight and actionable takeaways for those in the subscription sales community.
You’ll find sessions focused on:
Martin Dove is TSIA’s vice president of subscription sales research. In this role, he works with TSIA members to help optimize their organization’s sales of subscription, or “as-a-service” offers.
Learn more about Martin.
This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.
Xavier Fustagueras VP, Presales
Peg Rodarmel SVP, Worldwide, Infor Digital Sales
Hope Simmons VP, Americas Business Operations
Devin Swindall VP, Sales & Customer Success