2024 Leveraging Partners with XaaS Offer

This award recognizes companies adept at driving XaaS revenues through partners. Companies address the needs of their channel through innovations such as inclusive risk-sharing, financial incentives, and co-creation of service offers. Despite considerable investments in partner training and incentives, motivating partners to sell XaaS offerings remains challenging due to differing perspectives between vendors and partners, a phenomenon TSIA terms the Partner Parallax. Finalists in this category show novelty in leveraging partners throughout the XaaS offer lifecycle.