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Service Revenue Generation


Get Recurring Service Revenue Best Practices and Advisory with TSIA

Creating a frictionless renewal landscape is vital to optimizing recurring revenue growth, but the associated challenges can often derail that success. At TSIA, we have a research and advisory practice dedicated to helping you create compelling offers, sell these offers effectively, and renew them seamlessly. We call this practice “Service Revenue Generation.” TSIA’s Service Revenue Generation membership provides focused data-driven research on the sales and marketing capabilities that drive revenue growth through subscription plans for XaaS business models and maintenance and support contracts. Whether you’re a traditional technology IT and services company, a born-in-the-cloud SaaS company, or an industrial equipment manufacturer, TSIA’s exclusive insights and service revenue best practices can help you exceed your goals.

Top Service Revenue Challenges

Here are a few of the business challenges we help our Service Revenue Generation members across the globe solve: 

How to build premium/platinum support offerings
Benchmark recurring services revenue against industry peers
Implement service revenue best practices for launching new service offerings
Successfully connecting offers to customer business value


Expand to see more business challenges we can help you solve+

Experience Our Service Revenue Generation Research

Get a glimpse into our vault of board-ready data insight and thought leadership in service revenue generation.

Research Report

Critical KPIs for Measuring the Health of Maintenance and Support Contract Reven

Core metrics and industry-standard definitions and formulas to effectively measure the health of maintenance and support contract revenues.

Research Report

The State of Service Revenue Generation: 2019

Annual report documenting major trends and disruptions for service revenue generation and highlighting the SRG research plan for 2019.


Automating Your Low-Dollar - Long Tail Renewals

How to renew contracts and plans with a cost-effective approach.

Research Report

Should Channel Partners Renew Subscription Plans?

TSIA quick poll findings on the subject of whether channel partners should play a role with renewing subscription plans.

Research Report

Ten Steps to Implementing an Effective Auto-Renew Program

Best practices for introducing an auto-renew program to remove friction from the renewal of subscription plans or support contracts.


5 Plays to Maximize Subscription Renewal Revenue and Minimize Risk

Join us to learn how to optimize the renewal engagement model and achieve exceptional renewal rates with subscription plans.

Research Report

Renewal Sales Compensation Study Findings - Part 3

Findings from TSIA’s first Renewal Sales Compensation Study. Part 1 looks at pay practices. Part 2 shares pay ranges. Part 3 is span of control.

Research Report

10 Practices to Accelerate Recurring Service Revenue via Channel Partners

This publication provides a summary from a one-day Executive Forum with members of the Service Revenue Generation discipline focused on optimizing . . .

Research Report

End of Support Life: Quick Poll Findings

This DataView reveals findings from the End of Support Life Quick Poll, including information on setting up mainstream and extended support periods.


Gender Diversity in Consulting: It’s Not Just a Women’s Issue

Discover why firms with strong gender diversity programs in place attract and retain better talent.


Recurring Service Revenues: Opportunities for Growth in 2018

Get the key capabilities to grow your recurring service revenues in 2018 and make a significant impact on overall company performance.

Research Report

Renewal Sales Compensation Study Findings - Part 1

Findings from TSIA’s first Renewal Sales Compensation Study. Part 1 looks at pay practices. Part 2 shares pay ranges.


Attend a TSIA Conference

TSIA conferences offer extensive insight and actionable takeaways for those in the subscription services community. You’ll discover how to optimize the subscription renewal process to scale your business, in addition to discovering best practices for bringing new service offers to existing customers. Additionally, you will learn more about:

  • Harmonizing renewal practices and support offers with mergers and acquisitions
  • Taking on renewal of subscription plans
  • Transitioning customers to new service offers
Julia Stegman speaking at TSW

Experience Our Community

Join our community of service revenue generation leaders.

Meet Our Service Revenue Generation Research Expert

Jack Johnson is TSIA’s vice president of service revenue generation research. He works closely with member companies to deliver research and advisory programs focused on helping them create and sell compelling offers and renew them seamlessly.

Learn more about Jack.


Service Revenue Generation Advisory Board

This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.

Alcatel-Lucent Enterprise

Charles Braud
VP, Sales Performance & Enablement

Dell EMC

Bill Keefe
VP, Global Renewal Sales


John Smolinski
SVP, Global Subscription Services & License Management


Katie Bianchi
VP, Support & Renewals


TSIA Member Outcomes

Reducing revenue erosion and monetizing support offers.

See the impact TSIA is making on the tech industry by helping organizations focused on service revenue generation improve their performance.