Service Offer Management

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Get Service Offer Management Best Practices and Advisory with TSIA

Are you struggling to create service offers that fit your buyer’s needs and capture the value your organization needs to sustain them?

At TSIA, we have a research and advisory practice dedicated to helping you create compelling service offers and sell them effectively. We call this practice “Service Offer Management.” TSIA’s Service Offer Management membership provides focused, data-influenced research on the best practices for creating compelling offers, optimizing pricing strategies, transitioning to outcome based service offerings, and more.

Whether you’re a traditional technology IT and services company, a born-in-the-cloud SaaS company, or an industrial equipment manufacturer, TSIA’s exclusive insights and service offer management best practices can help you exceed your goals.

Top Service Offer Management Challenges

Here are a few of the business challenges we help our Service Offer Management members across the globe solve:

Launching new service offerings

Monetizing customer success offerings

Connecting service offers to business value

Developing outcome-based service offerings

Expand to see more business challenges we can help you solve+

Launching New Service Offerings

What are best practices for launching new service offerings?

Monetizing Customer Success Offerings

How do I create for fee customer success offerings that customers need and are willing to pay for?

Connecting Service Offers to Business Value

What are the capabilities I need to build in order to connect new service offers to customer business value?

Developing Outcome-Based Service Offerings

What are best practices for defining and developing outcome based service offerings?

Support Offerings and Pricing Methodologies

What are the common deliverables, hours of coverage, and pricing methodologies for support service offerings?

Building Premium/Platinum Support Offerings

How do I create premium/platinum support offerings that customers need and are willing to pay for?

Harmonizing the Support Portfolio

What are best practices for harmonizing the support portfolio after acquiring a new company?

From Free to Fee based Service Model

How do I move from a free to a fee-based support services model?

Converging Service Portfolios

We are attempting to rationalize our service offerings across all existing service lines.

Emerging Value-Added Services

Which value-added services are emerging across the technology industry, and which are commonly offered?

Account Segmentation

How are service organizations determining where to apply specific service resources like TAMs and Customer Success Managers?

Fee-based Adoption Services

What are the service attributes of adoption services that are chargeable to the customer?

Benchmarking Service Revenue Growth

How do I benchmark my company's recurring service revenue performance versus the industry?

From On-premise to the Cloud

How fast are revenues shifting from on-premise business models to cloud computing?

Transitioning from HW to HW+SW Model

What are the best practices for transitioning from a hardware maintenance model, to also monetizing software maintenance?

TSIA Can Help

Learn more about how TSIA can help your organization launch new service offerings, and connect these offers to business value.

Experience Our Research

Get a glimpse into our vault of board-ready data insight and thought leadership in service offer management.

Webinar

February 16

The State of Customer Growth and Renewal 2022 Key Trends for Revenue Growth

Join us to discover key trends for growing revenue through expansion and renewal in 2022 and beyond.

Planning for Growth in Strategic Accounts

Discover how to grow your strategic accounts to their full potential with TSIA’s recommended customer growth strategies.

Surfing the Edge of Chaos: Service Offer Management

Learn how to balance customer choice and portfolio complexity without resorting to custom offers.

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Customer Success: An Emerging Role in the Revenue Growth Engine

Learn how Customer Success can effectively drive revenue growth in this 45-minute webinar, available to TSIA members only.

Trends in Service Offer Management - TSWLV21

Service offer managers are increasingly expected to deliver services revenue growth with a healthy margin. In a tumultuous year for the technology . . .

Customer Growth - It's a Team Sport

Who should own the charter of growing revenue in the customer base is no longer the responsibility of a single sales role. It's a guided strategy . . .

Build a Winning Customer Growth Playbook

Learn how to leverage TSIA's LAER Framework to effectively grow revenue in the customer base.

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Data View

Multiyear Practices for Recurring Revenue

This Dataview explores common practices associated with multiyear subscriptions.

Create Service Offers that Reflect the Customers Voice

Discover how to amplify the customer’s voice in your service offer development process.

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Research Report

2021 Education Services Offer Development Survey Findings

Findings from the 2021 Educations Services Offer Development Survey.

Mining the Consumption Gap for Revenue Growth

Explore several best practices your organization can deploy right now to maximize revenue and reduce the risk for your subscription-based offers.

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Research Report

Renewal Workflow Automation

The state of the industry in deploying renewal workflow automation to optimize renewal of recurring revenue in the long-tail segment.

Attend a TSIA Conference

TSIA conferences offer extensive insight and actionable takeaways for those in the subscription services community. You’ll discover how to optimize your service offerings, in addition to discovering best practices for service offer convergence.

Additionally, you will learn more about:

Launching new service offerings
Connecting service offers to business value
Monetizing Customer Success services

Learn More

Hal Stanley speaking at a TSIA Conference

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Meet Our Service Offer Management Research Executive

This expert research executive heads up our service offer management research practice.

Hal Stanley Sr. Director, Service Offer Portfolio Research

Learn more about Hal