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Service Offer Management

Your Resource for Navigating this Economy

With the current economic conditions, companies are talking about cutting costs... but cutting in the wrong places could have long term negative impacts.

Where do you cut back to reduce costs without compromising productivity or profits? And how do you find places where you can actually grow revenue? TSIA can help you with that.

From maximizing expansion and upsell opportunities, to eliminating portfolio confusion and complexity, and a whole lot more, we’ve got you covered.

There’s no better time than now to be a TSIA service offer management member!

Get Service Offer Management Best Practices and Advisory with TSIA

Are you struggling to create service offers that fit your buyer’s needs and capture the value your organization needs to sustain them?

At TSIA, we have a research and advisory practice dedicated to helping you create compelling service offers and sell them effectively. We call this practice “Service Offer Management.” TSIA’s Service Offer Management membership provides focused, data-influenced research on the best practices for creating compelling offers, optimizing pricing strategies, transitioning to outcome based service offerings, and more.

Whether you’re a traditional technology IT and services company, a born-in-the-cloud SaaS company, or an industrial equipment manufacturer, TSIA’s exclusive insights and service offer management best practices can help you exceed your goals.

Top Service Offer Management Challenges

Here are a few of the business challenges we help our Service Offer Management members across the globe solve:

Market discovery for service offer success
Designing premium service offers
Pricing service offers
Launching service offers
Expand to see more business challenges we can help you solve+

TSIA Can Help

Learn more about how TSIA can help your organization launch new service offerings, and connect these offers to business value.

Experience Our Research

Get a glimpse into our vault of board-ready data insight and thought leadership in service offer management.

August 16

Turbulence Ahead Are you Winning or Just Surviving

Discover how to win if the economy becomes turbulent. Now is the time to develop your plan for success.

Data View

R3 Poll Results: 2022 Service Offer Bundling

This Data View shares the results of the 2022 Service Offer Bundling R3 Poll, with a special focus on software provider company results.

Data View

R3 Poll Results: The State of CGR 2022

This poll captures the current priorities and objectives for customer growth and renewal.


How Effective Are You at Monetizing Service Offers?

Discover how well your company is monetizing the value delivered by your technology service activities with TSIA's SMPR benchmark.

Research Report

How to Unlock Revenue Growth with Existing Customers

How to utilize people, process, and technology across the different functions in your organization to drive revenue growth with existing customers.


Measuring Success The Evolving KPIs for Growing Revenue in an As-a-Service Busin

Discover the evolving performance metrics that matter in an As-a-Service business and learn how you can effectively leverage them.


Climbing the Value Ladder: Boost your Service Monetization Power

Is your company leaving money on the table when it comes to charging for service activities? To help companies answer this question, TSIA has defined . . .


Designing Viable XaaS Offers

In this session, Hal Stanley, Sr. Director of Service Portfolio Research at TSIA, reviews what it takes to deliver compelling XaaS offers that are . . .


Customer Growth and Renewal: Prescriptions for Leading Growth in a Complex World

Building Your Customer Growth Team: growing revenue from existing accounts is top priority for every technology company. The traditional sales model . . .

Research Report

TSIA Customer Growth and Renewal Benchmarking

This document describes how benchmarking drives better performance in growing customer revenue.

Research Report

2021 Education Services Offer Development Survey Findings

Findings from the 2021 Educations Services Offer Development Survey.


The State of Service Offer Management 2022

This 2022 "State of Service Offer Management" webinar outlines key trends impacting service offer leaders.


Attend a TSIA Conference

TSIA conferences offer extensive insight and actionable takeaways for those in the subscription services community. You’ll discover how to optimize your service offerings, in addition to discovering best practices for service offer convergence.

Additionally, you will learn more about:

  • Launching new service offerings
  • Connecting service offers to business value
  • Monetizing Customer Success services
Hal Stanley speaking at a TSIA Conference

Experience Our Community


Meet Our Service Offer Management Research Executive

This expert research executive heads up our service offer management research practice.

Service Offer Management Advisory Board

This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.


Anna Le
SVP, Customer Success Group Offer Management

AVEVA Software, LLC

Michael Pring
SVP, Customer Support & Success


Thomas DeCoster
VP, Integrated Services Sales

Siemens Digital Industries Software

Jeff Zobrist
VP Global Partner Network and Go-To-Market


TSIA Member Outcomes

Improving service offer portfolio performance.

See the impact TSIA is making on the tech industry by helping service offer organizations improve their performance.