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Service Offer Management

Get Service Offer Management Best Practices and Advisory with TSIA

Are you struggling to create service offers that fit your buyer’s needs and capture the value your organization needs to sustain them?

At TSIA, we have a research and advisory practice dedicated to helping you create compelling service offers and sell them effectively. We call this practice “Service Offer Management.” TSIA’s Service Offer Management membership provides focused, data-influenced research on the best practices for creating compelling offers, optimizing pricing strategies, transitioning to outcome based service offerings, and more.

Whether you’re a traditional technology IT and services company, a born-in-the-cloud SaaS company, or an industrial equipment manufacturer, TSIA’s exclusive insights and service offer management best practices can help you exceed your goals.

Top Service Offer Management Challenges

Here are a few of the business challenges we help our Service Offer Management members across the globe solve:

Launching new service offerings
Monetizing customer success offerings
Connecting service offers to business value
Developing outcome-based service offerings
Expand to see more business challenges we can help you solve+

TSIA Can Help

Learn more about how TSIA can help your organization launch new service offerings, and connect these offers to business value.

Experience Our Research

Get a glimpse into our vault of board-ready data insight and thought leadership in service offer management.

July 06

How Effective Are You at Monetizing Service Offers?

Discover how well your company is monetizing the value delivered by your technology service activities with TSIA's SMPR benchmark.

June 01

Measuring Success The Evolving KPIs for Growing Revenue in an As-a-Service Busin

Discover the evolving performance metrics that matter in an As-a-Service business and learn how you can effectively leverage them.

Research Report

TSIA Customer Growth and Renewal Benchmarking

This document describes how benchmarking drives better performance in growing customer revenue.

Research Report

2021 Education Services Offer Development Survey Findings

Findings from the 2021 Educations Services Offer Development Survey.


The State of Service Offer Management 2022

This 2022 "State of Service Offer Management" webinar outlines key trends impacting service offer leaders.

Research Report

Customer Growth and Renewal Maturity Framework

Revenue, Expansion, Renewal, Maturity, Framework

Data View

R3 Poll Results: Strategic Accounts Management

This Poll captures the role of Account executives and Customer success in growing revenue for strategic accounts

Data View

R3 Poll Results: Field Services Participation in Revenue Generation

These R3 Poll results capture practices associated with revenue generated by field service engineers.

Research Report

The State of Service Offer Management: 2022

Key trends impacting service offer management business leaders for 2022


The State of Customer Growth and Renewal 2022 Key Trends for Revenue Growth

Join us to discover key trends for growing revenue through expansion and renewal in 2022 and beyond.

Research Report

The State of Customer Growth and Renewal: 2022

Major trends in the area of customer growth and renewal for 2022 for technology organizations.


Planning for Growth in Strategic Accounts

Discover how to grow your strategic accounts to their full potential with TSIA’s recommended customer growth strategies.


Attend a TSIA Conference

TSIA conferences offer extensive insight and actionable takeaways for those in the subscription services community. You’ll discover how to optimize your service offerings, in addition to discovering best practices for service offer convergence.

Additionally, you will learn more about:

  • Launching new service offerings
  • Connecting service offers to business value
  • Monetizing Customer Success services
Hal Stanley speaking at a TSIA Conference

Experience Our Community


Meet Our Service Offer Management Research Executive

This expert research executive heads up our service offer management research practice.

Service Offer Management Advisory Board

This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.


Anna Le
SVP, Customer Success Group Offer Management

AVEVA Software, LLC

Michael Pring
SVP, Customer Support & Success

Schneider Electric North America

Alex Gershman
Head of Strategy, US Services

Software AG

Jeanice Koronowski
SVP, PS Strategy & Operations


TSIA Member Outcomes

Improving service offer portfolio performance.

See the impact TSIA is making on the tech industry by helping service offer organizations improve their performance.