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Service Offer Management

Get Service Offer Management Best Practices and Advisory with TSIA

Are you struggling to create service offers that fit your buyer’s needs and capture the value your organization needs to sustain them?

At TSIA, we have a research and advisory practice dedicated to helping you create compelling service offers and sell them effectively. We call this practice “Service Offer Management.” TSIA’s Service Offer Management membership provides focused, data-influenced research on the best practices for creating compelling offers, optimizing pricing strategies, transitioning to outcome based service offerings, and more.

Whether you’re a traditional technology IT and services company, a born-in-the-cloud SaaS company, or an industrial equipment manufacturer, TSIA’s exclusive insights and service offer management best practices can help you exceed your goals.

Top Service Offer Management Challenges

Here are a few of the business challenges we help our Service Offer Management members across the globe solve:

Launching new service offerings
Monetizing customer success offerings
Connecting service offers to business value
Developing outcome-based service offerings
Expand to see more business challenges we can help you solve+

TSIA Can Help

Learn more about how TSIA can help your organization launch new service offerings, and connect these offers to business value.

Experience Our Research

Get a glimpse into our vault of board-ready data insight and thought leadership in service offer management.

February 16

The State of Customer Growth and Renewal 2022 Key Trends for Revenue Growth

Join us to discover key trends for growing revenue through expansion and renewal in 2022 and beyond.


Planning for Growth in Strategic Accounts

Discover how to grow your strategic accounts to their full potential with TSIA’s recommended customer growth strategies.


Surfing the Edge of Chaos: Service Offer Management

Learn how to balance customer choice and portfolio complexity without resorting to custom offers.


Customer Success: An Emerging Role in the Revenue Growth Engine

Learn how Customer Success can effectively drive revenue growth in this 45-minute webinar, available to TSIA members only.


Trends in Service Offer Management - TSWLV21

Service offer managers are increasingly expected to deliver services revenue growth with a healthy margin. In a tumultuous year for the technology . . .


Customer Growth - It's a Team Sport

Who should own the charter of growing revenue in the customer base is no longer the responsibility of a single sales role. It's a guided strategy . . .


Build a Winning Customer Growth Playbook

Learn how to leverage TSIA's LAER Framework to effectively grow revenue in the customer base.

Data View

Multiyear Practices for Recurring Revenue

This Dataview explores common practices associated with multiyear subscriptions.


Create Service Offers that Reflect the Customers Voice

Discover how to amplify the customer’s voice in your service offer development process.

Research Report

2021 Education Services Offer Development Survey Findings

Findings from the 2021 Educations Services Offer Development Survey.


Mining the Consumption Gap for Revenue Growth

Explore several best practices your organization can deploy right now to maximize revenue and reduce the risk for your subscription-based offers.

Research Report

Renewal Workflow Automation

The state of the industry in deploying renewal workflow automation to optimize renewal of recurring revenue in the long-tail segment.


Attend a TSIA Conference

TSIA conferences offer extensive insight and actionable takeaways for those in the subscription services community. You’ll discover how to optimize your service offerings, in addition to discovering best practices for service offer convergence.

Additionally, you will learn more about:

  • Launching new service offerings
  • Connecting service offers to business value
  • Monetizing Customer Success services
Hal Stanley speaking at a TSIA Conference

Experience Our Community


Meet Our Service Offer Management Research Executive

This expert research executive heads up our service offer management research practice.

Service Offer Management Advisory Board

This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.


Anna Le
Senior VP, Customer Success Group Offer Management


Sanjeev Kumar
VP, Global Services Product Management

Hewlett Packard Enterprise

Heather Peck
VP, HPE Portfolio Services

Pure Storage

Chris Stiles
VP, Product Management, Customer Experience


TSIA Member Outcomes

Improving service offer portfolio performance.

See the impact TSIA is making on the tech industry by helping service offer organizations improve their performance.