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Service Offer Management

Get Service Offer Management Best Practices and Advisory with TSIA

Are you struggling to create service offers that fit your buyer’s needs and capture the value your organization needs to sustain them?

At TSIA, we have a research and advisory practice dedicated to helping you create compelling service offers and sell them effectively. We call this practice “Service Offer Management.” TSIA’s Service Offer Management membership provides focused, data-influenced research on the best practices for creating compelling offers, optimizing pricing strategies, transitioning to outcome based service offerings, and more.

Whether you’re a traditional technology IT and services company, a born-in-the-cloud SaaS company, or an industrial equipment manufacturer, TSIA’s exclusive insights and service offer management best practices can help you exceed your goals.

Top Service Offer Management Challenges

Here are a few of the business challenges we help our Service Offer Management members across the globe solve:

Launching new service offerings
Monetizing customer success offerings
Connecting service offers to business value
Developing outcome-based service offerings
Expand to see more business challenges we can help you solve+

TSIA Can Help

Learn more about how TSIA can help your organization launch new service offerings, and connect these offers to business value.

Experience Our Research

Get a glimpse into our vault of board-ready data insight and thought leadership in service offer management.


The Building Blocks of Customer Growth and Renewals

Organization strategy for renewing recurring revenue.

Research Report

2020 Monetizing Customer Success Study Readout

This report is a data readout based on the results of TSIA's 2020 Monetizing Customer Success Study.

Data View

Customer Experience Preferences in the Renewal Cycle

This Dataview shares how customers would like to interact during the renewal process.


The Power of Policy and the Guts to Govern: How Effective Use Policy and Governa

In this BCAS session, Jack Johnson, VP of Research for the Customer Growth and Renewal practice, will guide participants in an exploration of the . . .


Creating Value with Compelling Service Offers

Discover how to create compelling service offers using TSIA’s Offer Value Stream framework.


Trends in Service Offer Management

In a dynamic year for service offer management professionals, mega-trends continue to push on-premise, product-centric business models to the cloud, . . .


Supercharge Your Revenue and Customer Outcomes by Monetizing Customer Success

Monetizing customer success is the easiest way to fund your customer success organization, but the benefits don’t stop there. Higher retention rate, . . .


Who Should Own Renewals: Why CSMs and Renewal Specialist Are the Right Choice

Whether building a renewal strategy from the ground up or improving customer success operations, come and share your story and learn from other . . .


Panel | Service Offer Creation

The technology industry is accelerating toward offerings designed to continually deliver value and outcomes, away from product ownership and toward . . .


TSIA Emerging Research: Creating, Growing, and Renewing Customer Value

As an unbiased research firm, TSIA is actively evaluating past and current industry trends, to continuously improve the data insight that comes from . . .


The Critical Practices for Customer Growth and Retention (sponsored by Freshwork

Are you a Services or Customer Success executive who has responsibility for both renewal and growth? Are you a sales leader who wants to learn about . . .

Technology Insight

Rapid Research Response Poll Results: End of Support Life

This report is focused on industry trends with end-of-support-life policies for both software and hardware products.


Attend a TSIA Conference

TSIA conferences offer extensive insight and actionable takeaways for those in the subscription services community. You’ll discover how to optimize your service offerings, in addition to discovering best practices for service offer convergence.

Additionally, you will learn more about:

  • Launching new service offerings
  • Connecting service offers to business value
  • Monetizing Customer Success services
Hal Stanley speaking at a TSIA Conference

Experience Our Community


Meet Our Service Offer Management Research Executive

This expert research executive heads up our service offer management research practice.

Service Offer Management Advisory Board

This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.


Anna Le
Senior VP, Customer Success Group Offer Management


Sanjeev Kumar
VP, Global Services Product Management

Hewlett Packard Enterprise

Heather Peck
VP, HPE Portfolio Services

Pure Storage

Chris Stiles
VP, Product Management, Customer Experience


TSIA Member Outcomes

Improving service offer portfolio performance.

See the impact TSIA is making on the tech industry by helping service offer organizations improve their performance.