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Service Offer Management

Get Service Offer Management Best Practices and Advisory with TSIA

Are you struggling to create service offers that fit your buyer’s needs and capture the value your organization needs to sustain them?

At TSIA, we have a research and advisory practice dedicated to helping you create compelling service offers and sell them effectively. We call this practice “Service Offer Management.” TSIA’s Service Offer Management membership provides focused, data-influenced research on the best practices for creating compelling offers, optimizing pricing strategies, transitioning to outcome based service offerings, and more.

Whether you’re a traditional technology IT and services company, a born-in-the-cloud SaaS company, or an industrial equipment manufacturer, TSIA’s exclusive insights and service offer management best practices can help you exceed your goals.

Top Service Offer Management Challenges

Here are a few of the business challenges we help our Service Offer Management members across the globe solve:

Launching new service offerings
Monetizing customer success offerings
Connecting service offers to business value
Developing outcome-based service offerings
Expand to see more business challenges we can help you solve+

TSIA Can Help

Learn more about how TSIA can help your organization launch new service offerings, and connect these offers to business value.

Experience Our Research

Get a glimpse into our vault of board-ready data insight and thought leadership in service offer management.

May 12

Creating Value with Compelling Service Offers

Discover how to create compelling service offers using TSIA’s Offer Value Stream framework.


Customer Growth and Renewal: Winning Plays for Successful Revenue Generation

Learn new trends in customer growth and renewal, and discover how to implement best practices for your CS and renewal organizations.

Research Report

A Guide to Forecasting Recurring Revenue

In this document we will discuss common definitions, concepts, and models for renewal forecasting.

White Papers

The State of Customer Growth and Renewal: 2021

Key trends and upcoming research in the area of customer growth and renewal for 2021.

Research Report

The State of Service Offer Management: 2021

Key trends impacting service offer management business leaders for 2021.

Data View

Digitizing Renewals Survey

Technology companies are increasingly interested in deploying automation in their renewals workflow, yet common practices are not well established. . . .

White Papers

5 Plays to Maximize Renewal Revenue and Minimize Risk

This publication provides an overview of five plays to maximize renewal revenue.

White Papers

How to Build a Customer Growth Organization

A customer growth (expand selling and renewals) organization is a specialized, sales or selling-capable customer success organization with a very . . .

Data View

Auto-Renew Quick Poll

Auto-Renewal, Frictionless Renewal

Data View

Service Revenue Generation Market Performance Snapshot - H1 2021

This report highlights key market changes in service revenue generation utilizing trended data from the TSIA SRG Benchmark.

Research Report

The State of Service Revenue Generation: 2021

Key trends impacting service revenue generation business leaders for 2021.

Research Report

A Primer for Service Offer Creation

This publication summarizes the end-to-end process for developing and launching outcome-based service offers.


Attend a TSIA Conference

TSIA conferences offer extensive insight and actionable takeaways for those in the subscription services community. You’ll discover how to optimize your service offerings, in addition to discovering best practices for service offer convergence.

Additionally, you will learn more about:

  • Launching new service offerings
  • Connecting service offers to business value
  • Monetizing Customer Success services
Hal Stanley speaking at a TSIA Conference

Experience Our Community


Meet Our Service Offer Management Research Executive

This expert research executive heads up our service offer management research practice.

TSIA Member Outcomes

Improving service offer portfolio performance.

See the impact TSIA is making on the tech industry by helping service offer organizations improve their performance.