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Research Report

Introduction to APLAER


This report explains why sales and revenue organizations must embrace data and analytics to unlock new revenue streams.

Based on TSIA research, it will give you ideas on how to get started and where to focus your efforts. It will show you the first steps in how data and analytics can help you move from a transactional, sales-driven engine that relies on relationships to an outcome-focused organization that optimizes revenue across the entire customer life cycle.

Finally, it poses 10 questions that will determine if your revenue-generation teams are ready to become a data-powered growth machine.

Download a copy today to share with your team!


Authored By:

Steve Frost

Vice President and Managing Director, Revenue Research and Advisory, TSIA

Publish Date: May 9, 2022

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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