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Research Report
The LAER-Based Approach To Customer Growth
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June 11, 2024
Overview
Challenges
Establishing coherent business capabilities across each stage of the LAER model is crucial for moving towards common growth goals. This report outlines best practices that companies should deploy across the LAER life cycle to achieve sustainable and profitable growth.
Summary
The report presents the LAER-based approach to customer growth, crucial for companies seeking sustainable revenue in a competitive landscape. It outlines four stages: Land, Adopt, Expand, and Renew, emphasizing the interconnected nature of these phases. To succeed, businesses must integrate best practices and capabilities at each stage to enhance customer value and drive profitability.
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