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The New Growth Levers for Successful SaaS Companies
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January 28, 2025
Overview
Challenges
SaaS companies are under increasing pressure to develop growth strategies beyond traditional sales and marketing motions. This framework presents five new levers for growth that companies can use to improve customer engagement while driving market competitiveness.
Summary
The framework presents a transformative approach to growth for SaaS companies, identifying five emerging engines that enhance revenue and efficiency. Emphasizing the importance of leveraging product and customer insights, it suggests that companies can substantially reduce costs associated with sales and marketing, leading to increased profitability and customer satisfaction.
Included in the full report
Product-Led Growth:
Expanding user engagement and retention through an exceptional product experience is fundamental for growth.
Platform-Led Growth:
Creating a platform that enhances partner solutions adds significant value for end customers, driving overall growth.
Experience-Led Growth:
Focusing on a seamless and delightful digital customer experience encourages customer loyalty and value extraction.
Customer-Led Growth:
Utilizing customer insights to refine the end-to-end experience enables companies to better meet client needs and accelerate growth.
Outcome-Led Growth:
Commitment to delivering specific business outcomes for customers is crucial for successful growth strategies.
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