Framework
The DARE Progressive Growth Model
Overview
Challenges
The DARE Progressive Growth Model outlines how technology companies can transform from a SaaS-centric model to an outcome-oriented approach suitable for the AI era.
Summary
The framework outlines a transition from the traditional SaaS model to a more adaptive AI-centric approach called the DARE model, emphasizing cyclical engagement and operational sovereignty. It highlights the inadequacy of maturity as a metaphor, advocating instead for a continuum of operational levels—Explorer, Adopter, Operator, and Outcome-Oriented Supplier—to foster value-driven relationships between providers and customers.
Included in the full report
Transition to DARE:
The shift from the linear LAER model to DARE (Design, Activate, Realize, Evolve) reflects the evolving needs of AI engagements.
Leveled Engagement:
Each level (Explorer, Adopter, Operator, Outcome-Oriented Supplier) represents distinct economic and operational shifts in AI service delivery.
Focus on Sovereignty:
Level 4 emphasizes operational control by the provider, reducing friction and aligning incentives with customer outcomes through outcome-based pricing.
Value Engineering Evolution:
The role of value engineering evolves from reactive to predictive, becoming central in defining outcomes and ensuring continuous value delivery.
Service as Product:
In Level 4, services are integral to AI solutions, reshaping the customer-provider relationship into a strategic partnership.
Publication date:
January 29, 2026
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