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December 3, 2024
Overview
Challenges
In today's economic climate, technology providers are under immense pressure to demonstrate the direct business value of their solutions to customers. This report emphasizes the critical role that value dashboards play in communicating how customers can recognize and maximize the return on investment (ROI) of their technology investments.
Summary
The report emphasizes the critical role of business value dashboards in helping technology providers demonstrate the impact of their solutions. As industries increasingly rely on data-driven decisions, businesses seek clarity on how technology investments yield tangible outcomes. By effectively showcasing adoption metrics and customer benchmarks, providers can enhance satisfaction, secure renewals, and bolster long-term growth.
Included in the full report
Importance of Value Dashboards:
Clear communication of business value through dashboards strengthens customer relationships and drives technology adoption. -
Adoption Framework:
The TSIA Adoption framework outlines three levels of technology adoption—low, high, and effective—to help providers assess customer engagement.
Measuring Adoption:
Successful adoption tracking should include who is using the technology, the frequency of use, and the effectiveness of customer engagement. -
Recommended Dashboard Strategy:
A three-step approach—defining metrics, benchmarking performance, and communicating value—ensures the creation of effective dashboards.
Dashboard Content Recommendations:
Key elements such as contract basics, performance benchmarks, outcomes, and future opportunities should be included for comprehensive insight.
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