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XaaS at SimCorp: Selling Outcomes and Cost-Efficiently Growing Revenue
Learn how leaders can maximize customer value and business growth in 2025 and beyond.
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Overview
Challenges
Summary
Key takeaways
Evolving Sales Strategies:
Modern sales processes demand a focus on digital capabilities and data-driven insights to adapt to the changing online customer buying journey.
Outcome-Based Selling:
Companies are increasingly aligning their offerings with business outcomes rather than just features, enhancing customer value and satisfaction through outcome engineering.
Data Utilization Importance:
Essential metrics, including customer adoption data and intent signals, are crucial for informed decision-making and effective sales strategies.
Challenges of XaaS Transformation:
Firms are moving towards business process as a service and need to carefully navigate operational complexities to remain competitive.
Reducing Revenue Growth Costs:
Organizations must focus on streamlining sales activities and leveraging digital tools to minimize costs associated with customer acquisition and revenue generation efforts.
Podcast speakers
Oliver Johnson
Chief Commercial Officer, SimCorp

Thomas Lah
Executive Director and Executive VP, TSIA
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