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XaaS at SimCorp: Selling Outcomes and Cost-Efficiently Growing Revenue

Learn how leaders can maximize customer value and business growth in 2025 and beyond.

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May 12, 2023

Overview

Challenges

Tune in to understand the challenges of XaaS models, including the shift towards digital engagement in the sales process, the need for outcome-based selling, the reliance on data for decision-making, and the complexities of adapting sales strategies to as-a-service business models—while managing costs effectively.

Summary

The podcast explores the transformation of go-to-market strategies in the context of the as-a-service (XaaS) movement, emphasizing the evolving role of the Chief Commercial Officer. Key discussions include leveraging data to refine sales processes, the shift toward outcome-based selling, and the imperative for companies to modernize their revenue growth strategies amidst increasing competition and cost pressures.

Key takeaways

Evolving Sales Strategies:

Modern sales processes demand a focus on digital capabilities and data-driven insights to adapt to the changing online customer buying journey.

Outcome-Based Selling:

Companies are increasingly aligning their offerings with business outcomes rather than just features, enhancing customer value and satisfaction through outcome engineering.

Data Utilization Importance:

Essential metrics, including customer adoption data and intent signals, are crucial for informed decision-making and effective sales strategies.

Challenges of XaaS Transformation:

Firms are moving towards business process as a service and need to carefully navigate operational complexities to remain competitive.

Reducing Revenue Growth Costs:

Organizations must focus on streamlining sales activities and leveraging digital tools to minimize costs associated with customer acquisition and revenue generation efforts.

Podcast speakers

Oliver Johnson

Chief Commercial Officer, SimCorp

Thomas Lah

Executive Director and Executive VP, TSIA

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