Live from the 2026 TSIA Board Summit: Executive Leaders Debate the Future of Services
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Overview
Challenges
Summary
Key takeaways
AI Impact on Business Models:
Discussions highlighted how AI changes not just operations but the fundamental business models companies need to thrive.
Forward-Deployed Engineers (FDEs):
The emergence and role of FDEs in bridging technology with customer needs were extensively debated.
Value Realization:
The panel emphasized prioritizing customer value realization as a cornerstone for sustainable growth and innovation.
Integration of Sales and Services:
The necessity of aligning sales organizations with service teams was recognized to ensure a coherent customer journey.
Education and Training Evolution:
Panelists discussed the need for evolving educational pathways to meet the demands of new technical roles, particularly around AI integration in business processes.
Podcast speakers

Thomas Lah
Executive Director and EVP, TSIA

George Humphrey
SVP of Research, TSIA
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