Cookie Settings

In order to provide complete functionality, this web site needs your explicit consent to store browser cookies. If you don't allow cookies, you may not be able to use certain features of the web site including but not limited to: log in, buy products, see personalized content, switch between site cultures. It is recommended that you allow all cookies. View our privacy policy.

AcceptRejectPreferences
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Preferences
View more podcasts
Podcast

Data-Driven Everything: A Conversation with John Deere

Learn how leaders can maximize customer value and business growth in 2025 and beyond.

Listen to more great content in the TSIA Portal

Sign-up for free

Already a TSIA member?

Sign in
Sign in

Subscribe to this podcast on your favorite platform

Apple podcasts

Spotify

Attend this webinar

March 21, 2025

1:00 PM EST / 10:00AM PST

Thank you for registering

Check your inbox for a confirmation email with all the necessary information, including the webinar link, date, and time.

Go Back
Oops! Something went wrong while submitting the form.
April 14, 2023

Overview

Challenges

In this episode, unlock insights into the challenges of labor shortages in agriculture, the need for timely operations to maximize yields, and the transition from traditional product sales to customer-centric, technology-driven solutions.

Summary

The podcast explores the transformative impact of digital innovation on the agricultural sector, featuring insights into how technology, particularly AI, is revolutionizing farming practices. The discussion highlights John Deere's strategic shift from traditional sales models to a more customer-centric approach, emphasizing sustainability and efficiency. The conversation underscores the need for adaptive business models in response to rapid technological advances.

Key takeaways

Data-Driven Agriculture:

The evolution from traditional methods to modern, technology-enabled farming techniques, including AI applications for monitoring crop health and optimizing yields.

‍

Customer-Centric Business Models:

John Deere's transition from a product-focused approach to a model centered on customer outcomes, aiming to enhance value and increase sustainable practices.

‍

Autonomous Solutions:

The use of autonomous equipment addresses labor shortages and ensures timely agricultural operations, crucial for optimizing harvests within limited windows.

‍

Impact on the Environment:

Innovations such as precision spraying reduce ecological footprints by minimizing chemical use, showcasing agriculture's potential for sustainable practices.

‍

Talent Attraction Through Mission:

A strong, mission-driven approach attracts top talent to John Deere, emphasizing the company's role in revolutionizing agriculture for sustainability and community support.

Podcast speakers

Executive Director and Executive VP, TSIA

President of Lifecycle Solutions, John Deere

Explore the TSIA Portal

Your free TSIA Portal account gives you access to the tailored insights, key trends, and data-backed strategies you need to transform your organization.
Create a free account

Trusted by top companies everywhere

Get the benefits of membership

Becoming a TSIA member gives you access to an extensive library of leading research and data to fuel your growth. Signing up takes less than a minute—it’s quick, easy, and free.
Create an account
Have questions or need guidance?
Connect with a TSIA research expert