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Education Services

Get Customer Training Best Practices and Advisory with TSIA

Are you struggling to define a successful customer training strategy that will lay the foundation for continued customer success? TSIA’s data-driven insights, peer-learning opportunities, and detailed analysis of top customer training trends allow our members to successfully increase product adoption and customer usage within their organizations. At TSIA, we have a dedicated research practice and a team of industry experts to help technology companies build and grow their customer training programs, called "Education Services." TSIA’s Education Services membership can provide your organization with the most comprehensive benchmarking data in the industry, exclusive insights on current trends, and expert advice along the way. We help your organization train customers for long-term success.

Top Customer Training Challenges  

Here’s a look at the top business challenges we’re currently helping our
Education Services members across the globe solve: 

Developing an education services business model
Defining education services metrics
Identifying the subscription model definition for customer training
Developing education services pricing practices and policies

Expand to see more business challenges we can help you solve+

TSIA Can Help

Whether your company is still trying to answer the question, “How should we develop an education services program?” or you’re part of a mature customer training organization, TSIA can help you and your team drive profitable growth and increase product adoption.

Experience Our Customer Training Research

Get solutions to your customer training challenges around pricing, renewal, social strategy, and more.

December 01

LMS The System Customer Training Organizations Love to Hate

Learn more about what it is you want your learning management system to do and other systems required to meet those needs.


Digital Learning in Customer Training Is it Here to Stay

Find out the implications for customer training organizations as the world attempts to revert to its pre-pandemic state.

Research Report

Digital Transformation in Education Services

This report looks at digital transformation in education services organizations, specifically in the context of the customer experience.

Research Report

The Education Services Adoption Playbook

This playbook offers insight into the nine plays you should be running to drive adoption in your organization.

Research Report

2021 Education Services Offer Development Survey Findings

Findings from the 2021 Educations Services Offer Development Survey.


Free and Fee: Strategies and Considerations for Monetizing Customer Training

Learn how implementing a monetization strategy for your customer training content helps you unlock growth and maximize the impact of your program.


Digital Strategy: So Much More Than Just Digital Content

Let’s review the capabilities that should be at the core of every education organization’s digital strategy.


The Consumption Conundrum Measuring the Success of Your Education Programs

Creating content is pointless if no one is consuming it. In this webinar, we’ll explore strategies to ensure your content gets into the right hands.


State of Education Services 2021 Fulfilling the Product Adoption Objective

Learn what your education organization must do to revamp its strategy for 2021 and fulfill its product adoption objective.

Research Report

The State of Education Services: 2021

Trends in education services and what ES organizations must do to shift their strategic paradigm to one that truly drives product adoption.


How the Pandemic Has Impacted Onsite Training

The impact of COVID-19 on onsite training.


How the Pandemic Has Impacted Virtual Instructor-Led Training

The impact of COVID-19 on virtual instructor-led training.


Attend a TSIA Conference

TSIA conferences offer extensive insight and actionable takeaways for those in the education services community. You’ll learn how to streamline your services while improving customer satisfaction and decreasing attrition rates. In addition, you’ll find the answers to the following questions:

  • Beyond the smile sheets: How is education services measuring value?
  • How is education services partnering with other service lines to enhance or improve the customer experience?
  • Which technology education services is using in the provision of its learning and content development?
Maria Manning-Chapman speaking at TSW

Experience Our Community

Join our community of education services leaders.

Meet Our Education Services Research Executive

This expert research executive heads up our education services research practice.

Education Services Advisory Board

This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.


Jan Meyer
SVP, Global Head of Digital Learning Solutions & Product Knowledge Portfolio

Dell Technologies

Cindy Etherington
VP, Education Services

Google Cloud

Rochana Golani
Director of Learning Services


Bill Horzempa
Educational Services Global Delivery Managers


TSIA Member Outcomes

Enhancing education services offers and achieving revenue growth.

See the impact TSIA is making on the technology and services industry by helping education services organizations improve their performance.