Are you struggling to define a successful customer training strategy that will lay the foundation for continued customer success? TSIA’s data-driven
insights, peer-learning opportunities, and detailed analysis of top customer training trends allow our members to successfully increase product adoption
and customer usage within their organizations. At TSIA, we have a dedicated research practice and a team of industry experts to help technology companies build
and grow their customer training programs, called "Education Services." TSIA’s Education Services membership can provide your organization with the most
comprehensive benchmarking data in the industry, exclusive insights on current trends, and expert advice along the way. We help your organization train
customers for long-term success.
What does the margin, investment, and profit profile look like for a revenue-generating education services business?
What metrics are companies using to evaluate the health and effectiveness of the ES business?
What components of a subscription model will be used to define the offer; individual vs. enterprise, all access vs. limited access, all modalities vs. some modalities, etc.?
What are the approaches used in establishing base price for classroom, virtual and onsite training, and e-learning? What are key considerations when evaluating pricing mechanisms such as subscription plans, training credit programs, etc.
What is the impact to the business model in free vs fee-based education offerings and what is the free to fee continuum (meaning what type of ES offers may be provided at no charge, like YouTube videos vs. those for which a fee is customarily charged, like onsite training)?
What are the best practices in content development, given the many trends, such as cloud and mobile technologies, that are influencing its future?
Do we have a strategy that considers all modalities of learning, evaluates the best way to deploy content in the context of the modality and employs tools to develop content effectively and efficiently?
Have we incorporated content, delivery, sales, the ES business charter and any other critical variables in the formation of a comprehensive education services strategy?
What are current trends in ES delivery models?
What are the key practices for building ES offers that span a range from new courseware development to adoption and outcome offers?
What are the considerations for establishing, building and deploying a certification program for customers, partners and/or internal employees?
How can Education Services leverage social platforms to build collaboration and interaction between learner and between learners and education staff?
What is the average realized price and discount percentage for classroom, virtual and onsite training, certification and custom content development, for customers and partners?
Developing a Learning Subscription Renewal Strategy: What’s Yours?
Learn how a robust subscription “workout” program can help your ES organization build and maintain a healthy and fit subscription offer.
Leverage Certification to Establish Customer Advocacy
Join us to discover how combining your current ecosystem with a certification initiative can further fortify your business for long-term success.
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2018 Education Services Pricing Survey
Results from the 2018 Education Services Pricing Survey. Discusses list and realized price for individual and enterprise subscription offers.
Content Development in the Age of XaaS
A look at how ES organizations are coping with the increase in content volume and frequency of updates brought about by XaaS as a business model.
The State of Customer Training 2019
Learn current trends impacting education services organizations and find out which capabilities and strategies you’ll need to consider for success.
The Perfect Partnership: Education Services and Support Services
Mentor Graphic’s digital learning journey and how its vision of customer knowledge acquisition led to a partnership with the Mentor Support Center.
The State of Education Services: 2019
This report discusses key marketplace trends and critical capabilities that education services organizations must acquire to ensure success in 2019.
2018 Education Services Pricing Survey: Subscription Offers (Abridged)
This report covers abridged results from the portal questionnaire portion of the 2018 Education Services Pricing Survey.
Education Subscription Offers: Knock-Knock Who's There?
Uncover the important factors that make education subscription offers both effective and profitable.
Education Services Sales
This research report summarizes findings from the Education Services Sales Summit and highlights nine sales best practices.
Education Services Sales: All Work, No Play
Join us for this 30-minute webinar to discuss how TSIA can help you develop a successful sales strategy.
Transitioning from the Traditional Transactional Stage to the Experiment Stage
First part in a 3-part series that addresses the transition that education services organizations must make to support a SaaS business model.
TSW offers extensive insight and actionable takeaways for those in the education services community. You’ll learn how to streamline your services while improving customer satisfaction and decreasing attrition rates. In addition, you’ll find the answers to the following questions:
Maria Manning-Chapman is TSIA’s vice president of education services research. She works closely with member companies to deliver research and advisory programs focused on helping them optimize their customer training organizations and effectively drive product usage and customer adoption.
Learn more about Maria.
This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.
SVP, Global Head of Digital Learning Solutions & Product Knowledge Portfolio
Director, Global Skills Initiative
Director, Global Educational Services
VP, Professional Service Strategy
In this video clip, one of our Education Services members talks about how TSIA helped him overcome a service business challenge around pricing.
The Technology Services Industry Association (TSIA) is dedicated to helping services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.