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Overview
Challenges
Summary
Key takeaways
Seat-based economics are breaking
AI agents reduce the need for users, forcing monetization to shift from access to value and outcomes.
The last mile makes services indispensable
Professional and managed services, support, and customer success become central to integrating, governing, and optimizing AI in real environments.
Structure becomes a profitability lever
Winning organizations rewire around outcomes with value engineering, cross-functional delivery pods, and disciplined data foundations.
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I find the research TSIA provides is always one step ahead. It certainly helps to see how the industry is changing, and more importantly, what can be done to stay ahead of the game and innovate for our customers.







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