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Ebook
From LAER to DARE: The New Customer Engagement Model for the AI Era
2026 AI Customer Lifecycle Model
DARE: Complete AI Customer Lifecycle Framework
DARE: AI Engagement Model for Technology Providers
The Framework That Maps Your Entire AI Customer Lifecycle
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Thank you for your interest in: The 7 Levers of LAER Transformation: Customer Engagement Framework
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Overview
Challenges
Artificial intelligence is changing how technology providers create, deliver, and prove customer value. The traditional LAER model (Land, Adopt, Expand, Renew) helped companies scale during the SaaS era, but it wasn’t built for AI-driven outcomes. AI requires deep integration, continuous optimization, governance, and shared accountability for measurable business results.
Summary
This ebook introduces DARE: Design, Activate, Realize, Evolve. Built for the AI era, DARE replaces adoption-focused engagement with an outcome-driven model that helps providers assess readiness, create early value, sustain results, and continuously optimize performance. It also explains the DARE Progressive Continuum, a four-level pathway for evolving from a tool vendor into an outcome-oriented partner.
Key takeaways
LAER can’t sustain the AI outcomes economy
AI's hidden complexity—data quality, integration, governance, operational debt—demands more than land-and-expand.
DARE redefines the customer lifecycle around outcomes
DARE replaces account expansion with a lifecycle built on readiness, early wins, measurable value, and continuous evolution.
Service-led growth is the new path to AI profitability
In the AI era, forward deployed engineers, managed services, and governance experts aren't support—they're the growth engine.
Trusted by top technology services leaders worldwide
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I find the information to be extremely helpful to CDW, even when we are looking at other industries with similar subscription and services models.
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CJ Steiner, Director of Integrated Services, CDW
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