This content is currently only available to TSIA members.

If you believe you are seeing this message in error,
please let us know.


Customer Growth and Renewal


Your Resource for Navigating this Economy

With the current economic conditions, companies are talking about cutting costs... but cutting in the wrong places could have long term negative impacts.

Where do you cut back to reduce costs without compromising productivity or profits? And how do you find places where you can actually grow revenue? TSIA can help you with that.

From maintaining revenue by maximizing renewals, to growing existing customer revenue through expand selling, and a whole lot more, we’ve got you covered.

There’s no better time than now to be a TSIA customer growth and renewal member!

Get Recurring Customer Growth and Service Renewal Strategies
and Advisory with TSIA

Creating a frictionless renewal landscape is vital to optimizing recurring revenue growth, but the associated challenges can often derail that success. At TSIA, we have a research and advisory practice dedicated to helping you optimize revenues throughout the customer lifecycle. We call this practice “Customer Growth and Renewal.”

TSIA’s Customer Growth and Renewal membership provides focused, data-informed research on proven practices for service and subscription revenue. This includes renewal of annuities, lead generation through services, cross-functional growth strategies, and frictionless renewal through subscription plans for XaaS business models and maintenance and support contracts. Whether you’re a traditional technology IT and services company, a born-in-the-cloud SaaS company, or an industrial equipment manufacturer, TSIA’s exclusive insights and customer growth and services renewal best practices can help you exceed your goals.

Top Customer Growth and Service Renewal Challenges

Here are a few of the business challenges we help our
Customer Growth and Renewal members across the globe solve:

Benchmarking Customer Growth and Renewal
Optimizing Engagement Models for Customer Growth and Renewal
Compensation Models to Drive Upsell and Cross-Sell
Customer Engagement Models to Drive Upsell and Cross-Sell


Expand to see more business challenges we can help you solve+

TSIA Can Help

Learn more about how TSIA can help your organization promote customer growth and optimize your renewal rates.

Experience Our Customer Growth and Renewal Research

Get a glimpse into our vault of board-ready data insight and thought leadership in customer growth and renewal.


How to Deploy Auto Renewal Effectively From the Start

Learn the basics of how companies are effectively deploying auto-renewal capabilities to generate better outcomes.

Research Report

2022 Customer Success, Growth, and Renewal Compensation Study

This document reports research findings on compensation data related to the roles involved in delivering customer success and contract renewal.

Research Report

Pacesetter Practices for Customer Growth and Renewal

Pacesetter practices in the area of customer growth and renewal.

Data View

TSIA Quick Poll Results: 2022 Multiyear Practices

This Data View explores trends in multiyear practices for hardware, software, and technology services provider companies.


Turbulence Ahead Are you Winning or Just Surviving

Discover how to win if the economy becomes turbulent. Now is the time to develop your plan for success.

Research Report

The ARR Trap

This report examines the drive for technology companies to grow annual recurring revenues. It looks at the upside of ARR and the "dark side" of ARR.

Research Report

How to Close Upsells with Renewals and Customer Success

This report gives guidance on how to involve services and customer success teams in upselling to existing customers.

Data View

R3 Poll Results: 2022 Service Offer Bundling

This Data View shares the results of the 2022 Service Offer Bundling R3 Poll, with a special focus on software provider company results.

Data View

R3 Poll Results: The State of CGR 2022

This poll captures the current priorities and objectives for customer growth and renewal.

Research Report

How to Unlock Revenue Growth with Existing Customers

How to utilize people, process, and technology across the different functions in your organization to drive revenue growth with existing customers.


Measuring Success The Evolving KPIs for Growing Revenue in an As-a-Service Busin

Discover the evolving performance metrics that matter in an As-a-Service business and learn how you can effectively leverage them.


Customer Growth and Renewal: Prescriptions for Leading Growth in a Complex World

Building Your Customer Growth Team: growing revenue from existing accounts is top priority for every technology company. The traditional sales model . . .


Attend a TSIA Conference

TSIA conferences offer extensive insight and actionable takeaways for those in the subscription services community. You’ll discover how to optimize the subscription renewal process to scale your business and increase customer growth. Additionally, you will learn more about:

  • Creating Customer Engagement Models to Drive Customer Growth and Renewal
  • Optimizing Renewal Rates for Services and Subscription Contracts
  • Best Practices for Customer Growth and Renewal in XaaS
Jack Johnson speaking at TSW

Meet Our Customer Growth and Renewal Executive

Jack Johnson is TSIA’s vice president of customer growth and renewal research. He works closely with member companies to deliver research and advisory programs focused on helping them grow and renew services revenue effectively.

Experience Our Community

Join our community of industry leaders.


Customer Growth and Renewal Advisory Board

This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.

Extreme Networks

Rob Rosa
SVP, Worldwide Service Sales

Dell Technologies

Lou Mabley
SVP, Services Support Sales and Operations

Cisco Systems

Jeremy Aston
VP, Sales Americas Software and Services

Schneider Electric

Marie-Pierre Belanger
VP, Digital Services Product Management and Marketing


TSIA Member Outcomes

Improving customer growth and renewal performance.

See the impact TSIA is making on the tech industry by helping customer growth and renewal organizations improve their performance.