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Customer Growth and Renewal


Get Recurring Customer Growth and Service Renewal Strategies
and Advisory with TSIA

Creating a frictionless renewal landscape is vital to optimizing recurring revenue growth, but the associated challenges can often derail that success. At TSIA, we have a research and advisory practice dedicated to helping you optimize revenues throughout the customer lifecycle. We call this practice “Customer Growth and Renewal.”

TSIA’s Customer Growth and Renewal membership provides focused, data-informed research on proven practices for service and subscription revenue. This includes renewal of annuities, lead generation through services, cross-functional growth strategies, and frictionless renewal through subscription plans for XaaS business models and maintenance and support contracts. Whether you’re a traditional technology IT and services company, a born-in-the-cloud SaaS company, or an industrial equipment manufacturer, TSIA’s exclusive insights and customer growth and services renewal best practices can help you exceed your goals.

Top Customer Growth and Service Renewal Challenges

Here are a few of the business challenges we help our
Customer Growth and Renewal members across the globe solve:

Benchmarking Customer Growth and Renewal
Optimizing Engagement Models for Customer Growth and Renewal
Leveraging Data and Analytics for Customer Growth and Renewal
Frictionless and Automated Renewals


Expand to see more business challenges we can help you solve+

TSIA Can Help

Learn more about how TSIA can help your organization promote customer growth and optimize your renewal rates.

Experience Our Customer Growth and Renewal Research

Get a glimpse into our vault of board-ready data insight and thought leadership in customer growth and renewal.

Research Report

The State of Service Revenue Generation: 2021

Key trends impacting service revenue generation business leaders for 2021.


Two Worlds Colliding Bringing Together Customer Success and Renewal Teams

Join us for a discussion on how to ensure cost-effective adoption, retention, and expansion and set expectations for CSMs and Renewals Specialists.


Solving the Digital Renewal Challenge

Technology companies continue to struggle with automating renewals -- particularly for the longtail. All of us want lower churn, reduced friction in . . .


The Digital Renewal Experience

Growth in recurring revenue portfolios, and recently the impact of Covid-19 on business operations, has many technology companies searching for ways . . .


The Building Blocks of Renewal Sales

Organization strategy for renewing recurring revenue.

Research Report

Expand and Renew

This report looks at how to maintain and grow revenue without additional sales and marketing budgets.

Research Report

XaaS Value Propositions

This paper provides a detailed review of the value proposition attributes contributing to strong renewal results.


Renewals Who Should Own Them

In this TSIA webinar, we will discuss how to revise your renewal coverage models.

Research Report

TSIA Service Revenue Generation Benchmarking

Key results, operational metrics, and practices for on-premise and cloud businesses that enable companies to grow recurring service revenues.

Data View

2020 Renewing Recurring Revenue via Channel Partners

A key renewal strategy and business capability is the ability for technology firms to renew recurring revenue via channel partners.  Between 38% to . . .

White Papers

Renewing Recurring Revenue via Channel Partners

This report explores practices technology companies should pursue to improve renewal rate performance and drive revenues.

White Papers

Survival Guide for Renewing Recurring Revenue in the COVID-19 Economic Crisis

In this paper we discuss the implications of discounts on ARR and their impact on a company over a long period of time.


Attend a TSIA Conference

TSIA conferences offer extensive insight and actionable takeaways for those in the subscription services community. You’ll discover how to optimize the subscription renewal process to scale your business and increase customer growth. Additionally, you will learn more about:

  • Creating Customer Engagement Models to Drive Customer Growth and Renewal
  • Optimizing Renewal Rates for Services and Subscription Contracts
  • Best Practices for Customer Growth and Renewal in XaaS
Jack Johnson speaking at TSW

Experience Our Community

Join our community of industry leaders.


Meet Our Customer Growth and Renewal Research Executive

This expert research executive heads up our customer growth and renewal research practice.