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Customer Growth and Renewal


Get Recurring Customer Growth and Service Renewal Strategies
and Advisory with TSIA

Creating a frictionless renewal landscape is vital to optimizing recurring revenue growth, but the associated challenges can often derail that success. At TSIA, we have a research and advisory practice dedicated to helping you optimize revenues throughout the customer lifecycle. We call this practice “Customer Growth and Renewal.”

TSIA’s Customer Growth and Renewal membership provides focused, data-informed research on proven practices for service and subscription revenue. This includes renewal of annuities, lead generation through services, cross-functional growth strategies, and frictionless renewal through subscription plans for XaaS business models and maintenance and support contracts. Whether you’re a traditional technology IT and services company, a born-in-the-cloud SaaS company, or an industrial equipment manufacturer, TSIA’s exclusive insights and customer growth and services renewal best practices can help you exceed your goals.

Top Customer Growth and Service Renewal Challenges

Here are a few of the business challenges we help our
Customer Growth and Renewal members across the globe solve:

Benchmarking Customer Growth and Renewal
Optimizing Engagement Models for Customer Growth and Renewal
Leveraging Data and Analytics for Customer Growth and Renewal
Frictionless and Automated Renewals


Expand to see more business challenges we can help you solve+

TSIA Can Help

Learn more about how TSIA can help your organization promote customer growth and optimize your renewal rates.

Experience Our Customer Growth and Renewal Research

Get a glimpse into our vault of board-ready data insight and thought leadership in customer growth and renewal.


Customer Success: An Emerging Role in the Revenue Growth Engine

Learn how Customer Success can effectively drive revenue growth in this 45-minute webinar, available to TSIA members only.


Customer Growth - It's a Team Sport

Who should own the charter of growing revenue in the customer base is no longer the responsibility of a single sales role. It's a guided strategy . . .


Build a Winning Customer Growth Playbook

Learn how to leverage TSIA's LAER Framework to effectively grow revenue in the customer base.

Data View

Multiyear Practices for Recurring Revenue

This Dataview explores common practices associated with multiyear subscriptions.


Mining the Consumption Gap for Revenue Growth

Explore several best practices your organization can deploy right now to maximize revenue and reduce the risk for your subscription-based offers.

Research Report

Renewal Workflow Automation

The state of the industry in deploying renewal workflow automation to optimize renewal of recurring revenue in the long-tail segment.

Research Report

Essential KPIs and Metrics for Growing Customer Revenue in a XaaS World

Key performance indicators and metrics that have the largest impact on growing revenue.

Research Report

Fine-Tune Your Customer Growth Cadence

This report discusses the importance of having a documented customer success plan or renewals workflow plan.


The Building Blocks of Customer Growth and Renewals

Organization strategy for renewing recurring revenue.

Data View

Customer Experience Preferences in the Renewal Cycle

This Dataview shares how customers would like to interact during the renewal process.


The Power of Policy and the Guts to Govern: How Effective Use Policy and Governa

In this BCAS session, Jack Johnson, VP of Research for the Customer Growth and Renewal practice, will guide participants in an exploration of the . . .


Who Should Own Renewals: Why CSMs and Renewal Specialist Are the Right Choice

Whether building a renewal strategy from the ground up or improving customer success operations, come and share your story and learn from other . . .


Attend a TSIA Conference

TSIA conferences offer extensive insight and actionable takeaways for those in the subscription services community. You’ll discover how to optimize the subscription renewal process to scale your business and increase customer growth. Additionally, you will learn more about:

  • Creating Customer Engagement Models to Drive Customer Growth and Renewal
  • Optimizing Renewal Rates for Services and Subscription Contracts
  • Best Practices for Customer Growth and Renewal in XaaS
Jack Johnson speaking at TSW

Experience Our Community

Join our community of industry leaders.


Meet Our Customer Growth and Renewal Research Executive

This expert research executive heads up our customer growth and renewal research practice.


Customer Growth and Renewal Advisory Board

This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.

Extreme Networks

Rob Rosa
SVP, Worldwide Service Sales

Cisco Systems

Jeremy Aston
VP, Customer Experience, Strategy, & Planning

Dell Technologies

Lou Mabley
GSD Operations, VP Operations


Johan Kvist
Client Success Facilitator


TSIA Member Outcomes

Improving customer growth and renewal performance.

See the impact TSIA is making on the tech industry by helping customer growth and renewal organizations improve their performance.