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Customer Growth and Renewal


Get Recurring Customer Growth and Service Renewal Strategies
and Advisory with TSIA

Creating a frictionless renewal landscape is vital to optimizing recurring revenue growth, but the associated challenges can often derail that success. At TSIA, we have a research and advisory practice dedicated to helping you optimize revenues throughout the customer lifecycle. We call this practice “Customer Growth and Renewal.”

TSIA’s Customer Growth and Renewal membership provides focused, data-informed research on proven practices for service and subscription revenue. This includes renewal of annuities, lead generation through services, cross-functional growth strategies, and frictionless renewal through subscription plans for XaaS business models and maintenance and support contracts. Whether you’re a traditional technology IT and services company, a born-in-the-cloud SaaS company, or an industrial equipment manufacturer, TSIA’s exclusive insights and customer growth and services renewal best practices can help you exceed your goals.

Top Customer Growth and Service Renewal Challenges

Here are a few of the business challenges we help our
Customer Growth and Renewal members across the globe solve:

Benchmarking Customer Growth and Renewal
Optimizing Engagement Models for Customer Growth and Renewal
Leveraging Data and Analytics for Customer Growth and Renewal
Frictionless and Automated Renewals


Expand to see more business challenges we can help you solve+

TSIA Can Help

Learn more about how TSIA can help your organization promote customer growth and optimize your renewal rates.

Experience Our Customer Growth and Renewal Research

Get a glimpse into our vault of board-ready data insight and thought leadership in customer growth and renewal.

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How to Unlock Revenue Growth with Existing Customers

How to utilize people, process, and technology across the different functions in your organization to drive revenue growth with existing customers.


Measuring Success The Evolving KPIs for Growing Revenue in an As-a-Service Busin

Discover the evolving performance metrics that matter in an As-a-Service business and learn how you can effectively leverage them.


Customer Growth and Renewal: Prescriptions for Leading Growth in a Complex World

Building Your Customer Growth Team: growing revenue from existing accounts is top priority for every technology company. The traditional sales model . . .

Research Report

TSIA Customer Growth and Renewal Benchmarking

This document describes how benchmarking drives better performance in growing customer revenue.

Research Report

Customer Growth and Renewal Maturity Framework

Revenue, Expansion, Renewal, Maturity, Framework

Data View

R3 Poll Results: Strategic Accounts Management

This Poll captures the role of Account executives and Customer success in growing revenue for strategic accounts

Data View

R3 Poll Results: Field Services Participation in Revenue Generation

These R3 Poll results capture practices associated with revenue generated by field service engineers.


The State of Customer Growth and Renewal 2022 Key Trends for Revenue Growth

Join us to discover key trends for growing revenue through expansion and renewal in 2022 and beyond.

Research Report

The State of Customer Growth and Renewal: 2022

Major trends in the area of customer growth and renewal for 2022 for technology organizations.


Planning for Growth in Strategic Accounts

Discover how to grow your strategic accounts to their full potential with TSIA’s recommended customer growth strategies.


Customer Success: An Emerging Role in the Revenue Growth Engine

Learn how Customer Success can effectively drive revenue growth in this 45-minute webinar, available to TSIA members only.


Attend a TSIA Conference

TSIA conferences offer extensive insight and actionable takeaways for those in the subscription services community. You’ll discover how to optimize the subscription renewal process to scale your business and increase customer growth. Additionally, you will learn more about:

  • Creating Customer Engagement Models to Drive Customer Growth and Renewal
  • Optimizing Renewal Rates for Services and Subscription Contracts
  • Best Practices for Customer Growth and Renewal in XaaS
Jack Johnson speaking at TSW

Experience Our Community

Join our community of industry leaders.


Customer Growth and Renewal Advisory Board

This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.

Extreme Networks

Rob Rosa
SVP, Worldwide Service Sales

Dell Technologies

Lou Mabley
SVP, Services Support Sales and Operations

Cisco Systems

Jeremy Aston
VP, Sales Americas Software and Services


Stephanie Wilkinson
Sr. Director, Adobe Growth Segment Customer Success


TSIA Member Outcomes

Improving customer growth and renewal performance.

See the impact TSIA is making on the tech industry by helping customer growth and renewal organizations improve their performance.