Welcome to the TSIA Blog
Want to stay up to date on the latest industry trends and developments impacting the technology and services space? You’re in the right place.
Where Professional Services Fit Into the Customer Journey
Find out where professional services fit into your overall customer journey and how your professional services team can overcome challenges with finding that role.
Professional Services
For executives
Optimize and “Appify” Your Customer Journey Maps with Analytics
Learn how capturing the right data can help you optimize your customer journey map and provide your customers with a dynamic and individualized user experience.
Cross-Functional
For managers
Should You Have a Dedicated Professional Services Sales Team?
Why you should have a dedicated Sales team for selling professional services, from key benefits to industry data on the positive impact to revenue growth.
Professional Services
For executives
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Generating Cost-Effective B2B Opportunities Through Services
Your Sales team can get new opportunities for just under $7 per lead from an already-existing lead-generation resource within your company: your Services teams.
Customer Growth and Renewal
For Department Leaders
What is Managed Services
In TSIA's definition, managed services is the practice of outsourcing day-to-day technology management responsibilities to a third party as a strategic method for improving operations and accelerating a return on their technology investment, but the truth is, “managed services” is an umbrella term for a variety of different kinds of offers.
Managed Services
For executives
The Digital Transformation Journey: Customer Use Cases
Customer Use Cases is the first of 6 key steps along the digital transformation journey toward developing a recurring revenue technology business.
Cross-Functional
For executives
The Digital Transformation Journey
Every once in a while, a perfect storm hits a market. Usually it’s when a new trend or concept appeals simultaneously to both customers and suppliers. When that serendipity strikes, even long-standing models are forever transformed. That is what’s going on today in tech sectors, from IT, to industrial equipment, to transportation, to healthcare. Subscription-based offers are eating their old transaction-based siblings at a breathtaking rate. In my infographic, “Navigating the Digital Transformation Journey,” I outlined 6 key steps to thriving in this changing market. Today, I’m going to talk about the most fundamental underpinning of the new subscription economy and the first step on this journey, “Customer Use Cases,” or in other words, why customers love it!
Cross-Functional
For executives
