The State of Customer Success 2024

The State of Customer Success 2024

Ever wonder what it takes to truly succeed in today’s fast-paced world of customer success? Well, we’ve got you covered! Our latest report, “The State of Customer Success 2024,” is packed with all of the information you need to stay ahead of the game. We’ve done the legwork, gathering heaps of data and digging deep into research, all to give you the insider scoop on how to thrive this year. 

The facts are clear: Customer success is no longer just a support function; it’s a powerhouse that can drive efficiencies and revenue growth in your organization. In 2024, effective customer management across all segments is of paramount importance. It’s no longer sufficient to focus solely on high-touch and medium-touch customers—engaging with the often-overlooked “long tail” segments, including low-touch and digital touch, is crucial for success.

Unsurprisingly, the buzzword of the year is undoubtedly artificial intelligence (AI), and it’s making its mark in the customer success landscape. Embracing AI is not an option; it’s a necessity. Failure to do so could lead to falling behind your competitors and missing out on valuable opportunities. Discovering new revenue streams and innovative ways to leverage your customer success managers will be central to your AI strategy.

This report underscores the fact that everyone in the customer success department, from leadership to individual contributors, needs to be actively aware of these evolving trends and constantly sharpen their skills and experiences accordingly.

We have compiled this report using TSIA’s Customer Success benchmark data, two extensive TSIA Research Journeys, numerous research polls, and a wealth of inquiries. This data will provide you with actionable insights that will enable you to navigate the evolving customer success landscape successfully. Read the report today for a comprehensive understanding of the strategies and approaches that will lead you to lasting success.

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