The State of Customer Success 2024
Updated:
February 20, 2024
|
2
min read

The State of Customer Success 2024

Ever wonder what it takes to truly succeed in today’s fast-paced world of customer success? Well, we’ve got you covered! Our latest report, “The State of Customer Success 2024,” is packed with all of the information you need to stay ahead of the game. We’ve done the legwork, gathering heaps of data and digging deep into research, all to give you the insider scoop on how to thrive this year. 

The facts are clear: Customer success is no longer just a support function; it’s a powerhouse that can drive efficiencies and revenue growth in your organization. In 2024, effective customer management across all segments is of paramount importance. It’s no longer sufficient to focus solely on high-touch and medium-touch customers—engaging with the often-overlooked “long tail” segments, including low-touch and digital touch, is crucial for success.

Unsurprisingly, the buzzword of the year is undoubtedly artificial intelligence (AI), and it’s making its mark in the customer success landscape. Embracing AI is not an option; it’s a necessity. Failure to do so could lead to falling behind your competitors and missing out on valuable opportunities. Discovering new revenue streams and innovative ways to leverage your customer success managers will be central to your AI strategy.

This report underscores the fact that everyone in the customer success department, from leadership to individual contributors, needs to be actively aware of these evolving trends and constantly sharpen their skills and experiences accordingly.

We have compiled this report using TSIA’s Customer Success benchmark data, two extensive TSIA Research Journeys, numerous research polls, and a wealth of inquiries. This data will provide you with actionable insights that will enable you to navigate the evolving customer success landscape successfully. Read the report today for a comprehensive understanding of the strategies and approaches that will lead you to lasting success.

Smart Tip: Embrace Data-Driven Decision Making

Making smart, informed decisions is more crucial than ever. Leveraging TSIA’s in-depth insights and data-driven frameworks can help you navigate industry shifts confidently. Remember, in a world driven by artificial intelligence and digital transformation, the key to sustained success lies in making strategic decisions informed by reliable data, ensuring your role as a leader in your industry.

Copied to clipboard!

We think you’ll also like this

No items found.
From Metrics to Machine Learning: Reinventing Customer Health Models

From Metrics to Machine Learning: Reinventing Customer Health Models

Discover TSIA’s Research Journey: From Metrics to Machine Learning—Reinventing Customer Health Models. Learn why outdated health scores fail, how AI-driven models improve churn prediction, and follow along in the TSIA Portal for ongoing insights, reports, and frameworks.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
Darlene Kelly
Director of Customer Success and Customer Growth and Renewal Research
The AI Services Era: Why Services Are Now Your Greatest Advantage

The AI Services Era: Why Services Are Now Your Greatest Advantage

Per-user pricing is dying, and AI natives are burning billions with no path to profit. Discover why services—not technology—will determine who wins the AI era. TSIA reveals the frameworks incumbents need to dominate.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
J.B. Wood
President and CEO
6 Predictions for AI Economics: Shifts That Will Redefine the Tech Services Industry

6 Predictions for AI Economics: Shifts That Will Redefine the Tech Services Industry

Discover six predictions for how AI Economics is reshaping tech services—why SaaS complacency is over, services are being refactored, and how your company can adapt to outcome-based growth.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
George Humphrey
Senior Vice President of Research
An Executive Guide: How to Use AI to Improve the Customer Experience
Download Ebook