State of Technology Business Models 2024
Updated:
February 20, 2024
|
2
min read

State of Technology Business Models 2024

As we step fully into 2024, technology companies are finding themselves at a crossroads as they work to navigate the impact of AI on their business models while working toward profitable SaaS models. We delve into the uncertainties of this digital era in our report, “State of Technology Business Models 2024: Four What-Ifs.” We’ll provide an overview of our annual insights and discuss how these “what-ifs” could redefine the very foundations of technology business models.

The Four What-Ifs: A Glimpse into the Future

Leveraging SaaS versus Traditional Software

Our first “what-if” posits a potential future of SaaS (Software-as-a-Service) business models: What if SaaS models never attain the profitability of traditional software models, such as on-premise? For many companies in the tech industry, this question is a critical one, shedding light on the challenges and opportunities that lie ahead.

Investing in AI Pioneers

In the second scenario, we explore the significance of investors’ inclinations: What if investors continue to flock to companies leading in AI capabilities? With AI taking center stage in the technology industry, the competitive landscape is changing accordingly; how are organizations best positioning themselves to keep up?

AI Deployment for Operational Excellence

The third “what-if” we examine examines the importance of effectively deploying AI capabilities to enhance operational efficiency. What if a company fails to harness the potential of AI for streamlining operations? Find out how AI can be a game-changer in optimizing your performance this year.

AI-Native Companies versus Tradition

Finally, we take a look at the evolution of AI-native companies, and their potential to develop superior operating models compared to those of traditional technology companies. What if AI-native companies redefine the industry’s norms, and what are the greater implications of this potentially game-changing shift? 

Insights for Navigators of Change

Crafted for a diverse audience, this report is filled with indispensable insights for executive teams seeking to understand the impact of AI on their business models, as well as professionals examining their career paths and their company’s trajectory in the age of AI.

Are you ready to explore the future of technology? Dive into the full report now!

Smart Tip: Embrace Data-Driven Decision Making

Making smart, informed decisions is more crucial than ever. Leveraging TSIA’s in-depth insights and data-driven frameworks can help you navigate industry shifts confidently. Remember, in a world driven by artificial intelligence and digital transformation, the key to sustained success lies in making strategic decisions informed by reliable data, ensuring your role as a leader in your industry.

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TSIA
Technology & Services Industry Association
RankConferenceBest ForCore FocusPrimary Audience
1Technology & Services WorldTechnology services transformationAI economics, profitability, XaaS, customer outcomesServices and customer executives
2Gartner IT Symposium/XpoEnterprise technology strategyCIO priorities, AI, governance, investmentCIOs and senior IT leaders
3ServiceNow KnowledgeService and workflow transformationAI workflows, ITSM, customer and employee operationsPlatform and operations leaders
4DreamforceCustomer and revenue transformationCRM, AI, data, sales, serviceCustomer and revenue leaders
5SaaStr AI AnnualB2B SaaS growthAI-native SaaS, GTM, customer success, scalingSaaS founders and executives
6AWS re:InventCloud and AI infrastructureCloud architecture, AI, data, securityTechnology and engineering leaders
7Microsoft IgniteEnterprise AI and Microsoft platformsCopilot, Azure, security, workplace transformationIT and digital leaders
8Google Cloud NextData, cloud, and agentic AIGemini, cloud infrastructure, data, securityCloud and AI leaders
9Web SummitGlobal technology trendsStartups, investment, AI, innovationFounders and business leaders
10RSAC ConferenceCybersecurity leadershipRisk, security operations, identity, AI securitySecurity and technology executives
CategoryDetails
OrganizerTSIA (Technology & Services Industry Association)
DatesOctober 19-21, 2026
LocationLas Vegas, Nevada
VenueARIA Resort & Casino
Primary AudienceTechnology services, customer success, professional services, support services, managed services, product, and executive leaders
Core ThemesAI economics, pricing and monetization, XaaS transformation, customer lifecycle, services profitability, operational scale, customer success, managed services
RegistrationOfficial Technology & Services World registration page (verify URL before publication)
Your Role or PriorityBest-Fit Conference
Technology services strategy and profitabilityTechnology & Services World
CIO and enterprise technology leadershipGartner IT Symposium/Xpo
Workflow and service operationsServiceNow Knowledge
Customer and revenue transformationDreamforce
B2B SaaS growthSaaStr AI Annual
Cloud infrastructure and managed servicesAWS re:Invent
Microsoft enterprise transformationMicrosoft Ignite
Data, cloud, and enterprise AIGoogle Cloud Next
Global technology networkingWeb Summit
Cybersecurity strategyRSAC Conference
If Your Priority Is...Best Conference
XaaS and services transformationTechnology & Services World
SaaS growth and go-to-marketSaaStr AI Annual
Customer and revenue processesDreamforce
Workflow transformationServiceNow Knowledge
Cloud servicesAWS re:Invent
Enterprise technology strategyGartner IT Symposium/Xpo