The State of Customer Success 2024
Updated:
February 20, 2024
|
2
min read

The State of Customer Success 2024

Ever wonder what it takes to truly succeed in today’s fast-paced world of customer success? Well, we’ve got you covered! Our latest report, “The State of Customer Success 2024,” is packed with all of the information you need to stay ahead of the game. We’ve done the legwork, gathering heaps of data and digging deep into research, all to give you the insider scoop on how to thrive this year. 

The facts are clear: Customer success is no longer just a support function; it’s a powerhouse that can drive efficiencies and revenue growth in your organization. In 2024, effective customer management across all segments is of paramount importance. It’s no longer sufficient to focus solely on high-touch and medium-touch customers—engaging with the often-overlooked “long tail” segments, including low-touch and digital touch, is crucial for success.

Unsurprisingly, the buzzword of the year is undoubtedly artificial intelligence (AI), and it’s making its mark in the customer success landscape. Embracing AI is not an option; it’s a necessity. Failure to do so could lead to falling behind your competitors and missing out on valuable opportunities. Discovering new revenue streams and innovative ways to leverage your customer success managers will be central to your AI strategy.

This report underscores the fact that everyone in the customer success department, from leadership to individual contributors, needs to be actively aware of these evolving trends and constantly sharpen their skills and experiences accordingly.

We have compiled this report using TSIA’s Customer Success benchmark data, two extensive TSIA Research Journeys, numerous research polls, and a wealth of inquiries. This data will provide you with actionable insights that will enable you to navigate the evolving customer success landscape successfully. Read the report today for a comprehensive understanding of the strategies and approaches that will lead you to lasting success.

Smart Tip: Embrace Data-Driven Decision Making

Making smart, informed decisions is more crucial than ever. Leveraging TSIA’s in-depth insights and data-driven frameworks can help you navigate industry shifts confidently. Remember, in a world driven by artificial intelligence and digital transformation, the key to sustained success lies in making strategic decisions informed by reliable data, ensuring your role as a leader in your industry.

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TSIA
Technology & Services Industry Association
An Executive Guide: How to Use AI to Improve the Customer Experience
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RankConferenceBest ForCore FocusPrimary Audience
1Technology & Services WorldTechnology services transformationAI economics, profitability, XaaS, customer outcomesServices and customer executives
2Gartner IT Symposium/XpoEnterprise technology strategyCIO priorities, AI, governance, investmentCIOs and senior IT leaders
3ServiceNow KnowledgeService and workflow transformationAI workflows, ITSM, customer and employee operationsPlatform and operations leaders
4DreamforceCustomer and revenue transformationCRM, AI, data, sales, serviceCustomer and revenue leaders
5SaaStr AI AnnualB2B SaaS growthAI-native SaaS, GTM, customer success, scalingSaaS founders and executives
6AWS re:InventCloud and AI infrastructureCloud architecture, AI, data, securityTechnology and engineering leaders
7Microsoft IgniteEnterprise AI and Microsoft platformsCopilot, Azure, security, workplace transformationIT and digital leaders
8Google Cloud NextData, cloud, and agentic AIGemini, cloud infrastructure, data, securityCloud and AI leaders
9Web SummitGlobal technology trendsStartups, investment, AI, innovationFounders and business leaders
10RSAC ConferenceCybersecurity leadershipRisk, security operations, identity, AI securitySecurity and technology executives
CategoryDetails
OrganizerTSIA (Technology & Services Industry Association)
DatesOctober 19-21, 2026
LocationLas Vegas, Nevada
VenueARIA Resort & Casino
Primary AudienceTechnology services, customer success, professional services, support services, managed services, product, and executive leaders
Core ThemesAI economics, pricing and monetization, XaaS transformation, customer lifecycle, services profitability, operational scale, customer success, managed services
RegistrationOfficial Technology & Services World registration page (verify URL before publication)
Your Role or PriorityBest-Fit Conference
Technology services strategy and profitabilityTechnology & Services World
CIO and enterprise technology leadershipGartner IT Symposium/Xpo
Workflow and service operationsServiceNow Knowledge
Customer and revenue transformationDreamforce
B2B SaaS growthSaaStr AI Annual
Cloud infrastructure and managed servicesAWS re:Invent
Microsoft enterprise transformationMicrosoft Ignite
Data, cloud, and enterprise AIGoogle Cloud Next
Global technology networkingWeb Summit
Cybersecurity strategyRSAC Conference
If Your Priority Is...Best Conference
XaaS and services transformationTechnology & Services World
SaaS growth and go-to-marketSaaStr AI Annual
Customer and revenue processesDreamforce
Workflow transformationServiceNow Knowledge
Cloud servicesAWS re:Invent
Enterprise technology strategyGartner IT Symposium/Xpo