- Focus Areas
- Strategic Services
Thomas Lah is executive director of the Technology Services Industry Association (TSIA), the leading association for today's technology and services organizations. Since 1996, he has used his incisive analysis, strategic thinking, and creative solutions to help some of the world’s largest technology companies improve the efficiency of their daily operations.
He is a sought-after industry speaker on the topics of optimizing technology service businesses within product companies, business outcome engineering, customer success funding models, X-as-a-Service (XaaS) financial models, the art of helping customers successfully adopt technology, and the latest market trends impacting service organizations worldwide.
He has authored several books, including Building Professional Services: The Sirens’ Song (2002), Mastering Professional Services (2005), Bridging the Services Chasm (2009),Consumption Economics: The New Rules of Tech (2011), B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship (2013), and Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016).
Since 2002, Lah has also taught an MBA class at The Ohio State University Fisher College of Business titled “Building Professional Services,” which is based on his writings.
Thomas is a regular contributor to the Inside Technology Services blog on the topics of Customer Outcomes, B4B, Outcome Engineering, Customer Success, and Adoption. He is also available to share his expertise with you and your company. Request a speaking engagement to gain outside perspective and thought leadership on current trends affecting the technology services industry.